2024 AGENDA
NOTE:  This is a preliminary agenda and is subject to change frequently. A final agenda will be published in May. 

Last Updated: April 12

Sunday, May 19
  • 10:00 – 3:00 – MFM Board of Directors Meeting
  • 12:00 – 5:00 - Welcome Registration Desk/Badge Pick Up (3rd Floor Elevator Foyer)
  • 5:30 – 7:00 – Welcome Reception sponsored by Hearst Television
Monday, May 20
  • 7:15 - 5:00 - Registration Desk/Badge Pick Up  (3rd Floor Elevator Foyer)
  • 7:15 – 8:00 – Continental Breakfast (2nd Floor Ballroom 5-8 Foyer)
  • 8:00 – 8:30 – General Session Welcoming Remarks (2nd Floor Ballroom 5-8)
    • Marie Tedesco and Jenna Hardy, Conference Co-Chairs
    • Conference Preview
    • Board Introductions
    • VIP Introductions
  • 8:30 – 9:30 – #1 - General Session Keynote Address (2nd Floor Ballroom 5-8)
    • Diane Swonk, Chief Economist and Managing Director, KPMG LLP
  • 9:30 – 9:50 – Refreshment Break (3rd Floor Registration Elevator Foyer)
  • 10:00 – 10:50 – Breakout Sessions
    • #2 – The Future of M&E: Leveraging Data and Technology for Tax and Finance
      • New delivery and consumption methods continue to alter how consumers enjoy content, while developments in artificial intelligence threaten to upend long-established industry practices. While these paradigm shifts provide new opportunities, they also create new challenges for tax and financial reporting functions. Join our panelists for a discussion on tax technology and data strategy, developments and trends in this evolving landscape, and for insight on how dynamic companies are transforming their tax and finance functions to survive and thrive in this complex environment.
        Moderator: Deborah Newman, National Media & Entertainment Leader, Grant Thornton
        Panelists: Howard Homonoff, Senior Advisor, U.S. Media & Entertainment Industry; Adam Raschke, Tax - Managing Director, Tax Digital Consulting Solutions, Grant Thornton; Erica Henderson,  Senior Manager, The Walt Disney Company

    • #3 – The Surcharging Debate: the Pros and Cons of Surcharging Advertiser Payments 
      • Join a surcharging expert for this informative conversation on surcharging. Explore the rules, regulations, best practices, and pros and cons of adding surcharge fees to advertiser electronic payments. Gain insights to make the best decision for your organization. Attendees will have the opportunity to ask the expert questions at the end of the presentation.
        Presenter: Kim Schwendeman, SVP of Payment Adoption, Stax

    • #4 – Valuation Trends in the M&E Industry 
      • This session experts will present a review of local television revenue estimates from the latest edition of the Bond & Pecaro market-by-market revenue forecasts. They will also discuss the historical performance of local television and radio broadcast advertising revenue and forecasts for revenues through 2028, highlighting trends in core advertising and political spending. The presentation will also cover ongoing threats to local broadcast revenue streams, as well as potential opportunities and how consideration of these factors impacts valuations.
        Presenters: Matthew H. Lochte, principal, Bond & Pecaro, Inc. and Benjamin Steinbock, Senior Analyst, Bond & Pecaro, Inc.
  • 11:00 – 11:50 – Breakout Sessions
    • #5 – Digital Media Trends Report 
      • Deloitte’s 2024 Digital Media Trends study shows how social media and video games have reshaped the entertainment expectations of US consumers. They want digital media that is personalized and customizable, like the endless user-generated videos they engage with on social media. They play interactive and immersive video games based on hit movies and don virtual clothing from popular brands, teams, and franchises. And they look to social media creators and influencers for buzz and recommendations across all these forms of media. To keep up with these behaviors, media & entertainment companies must also move and strategize across social, gaming, movies, and TV to engage consumers and guide them to their own offerings. Presenter will analyze this shift in consumer expectations, and how Media & entertainment companies can meet them.
        Presenter: Dr. Jeff Loucks, Executive Director for Deloitte’s Center for Technology, Media, and Telecommunications

    • #6 – Navigating the Financial Waters: Strategies for Credit and Financial Executives in Media
      • Join us for a dynamic breakout session tailored to credit and financial executives in the media industry. In this session, we will delve into key topics essential for financial success, including managing cash applications, ensuring invoicing accuracy, and embracing digital invoicing. We will also explore the landscape of dispute resolutions, both digital and linear, offering strategies to navigate these challenges effectively. Additionally, we will discuss crucial considerations such as portfolio credit monitoring, automation, and scoring models. These elements are essential for safeguarding your company's financial well-being, reducing DSOs, and minimizing bad debt write-offs. Don't miss this opportunity to gain valuable insights and strategies from industry experts, empowering you to make informed decisions and drive financial success in your organization.
        Moderator: Randy Neff, Szabo Associates
        Panelists: Ellen Lehr, Senior Director of Accounts Receivable, Audacy; Edward Ienner, Executive Director - Credit and Collections, Dotdash Meredith; and Tonya Sorrells, Director, Credit and Collections, Hearst Television

    • #7 – The Latest Developments in Viewership Measurement
      • A Conversation and Perspective with Nielsen on Local TV, Streaming, and Sports
        Presenter: Michael Weinisch, Vice President of Local Audience Insights, Nielsen

  • 12:00 - Innovation Center Opens (3rd Floor Conference Center A/B)
  • 12:00 – 1:15 – Networking Lunch with Exhibitors in the Innovation Center (3rd Floor Conference Center A/B)
  • 1:30 – 2:20 – Breakout Session
    • #8 – Future-Ready Finance: How AI and Gen AI Will Reposition the CFO for Value-Driven Leadership
      • World-class finance organizations are driving value and transformation with AI and Generative AI. In this CFO-focused session, discuss the ways that AI addresses the traditional pitfalls in the finance process; revolutionizing decision-making through accurate forecasting, uncovering opportunities, and managing risks. Then, review use cases throughout the finance process that empower your finance organization in the areas of forecasting, close orchestration, anomaly detection, assimilating acquisitions, narrating the numbers, and making strategic decisions that drive sustained success in a dynamic business landscape. Finally, elevate your strategy by understanding how AI and Gen AI are repositioning the CFO role to deliver incremental value from the finance process in the future.
        Presenter: Brandon Tackett, Executive Director – Finance Digital Strategy, Oracle  
    • #9 – Five Trends Finance Leaders Need to Know in 2024
      • It’s no surprise that the finance department has evolved over the past several years thanks to rapidly advancing technology. From new payment methods such as FedNow to advanced data analytics tools, finance teams have a plethora of technology to current on. But which of these tools and trends are worth your attention in 2024 and beyond? Join the AvidXchange FastPay team to take a deep dive into the five trends finance leaders need to know in 2024.
        Moderator: Drew Klopp, Senior Account Executive, AvidXchange
        Panelist: Ellen Lehr, Senior Director of Accounts Receivable, Audacy; and Christine Lipani, Associate Director Credit and Collections, Dotdash Meredith 

    • #10 – Streaming and the Rise of the Subscription Economy
      • The direct-to-consumer streaming boom is challenging traditional TV and radio business models and presenting unprecedented change in the media landscape. In this session Brendan Brady, Media and Entertainment Lead for Antenna, the leading data and analytics provider for subscription services, will offer a closer look at the evolving U.S. video and audio subscription streaming ecosystems and its implications.
        Presenter: Brendan Brady, Media & Entertainment Lead, Antenna

  • 2:30 – 3:20 – Breakout Session
    • #11 – FP&A Transformation in the Media’s New Era
      • Media FP&A teams play a vital role in guiding their organizations through industry disruption and mergers and acquisitions. But to create actionable insights for the wider business using automation and AI technologies, they must overcome complex, fragmented, and siloed data ecosystems to embed advanced analytics and scenario modelling capabilities. Drawing on our work with media and entertainment clients, we’ll share best practices on how to optimize processes, technology, and data to create a FP&A function fit for media’s new era.
        Presenter: Brajesh Jha, SVP and Global Head, Media, Publishing and Entertainment, Genpact 

    • #12 – Improve Agency Relationships with Digital Payments – EdenredPay 
    • #13 – FAST Predictions and Lessons Learned
      • While FAST content explodes, FAST data remains severely unavailable. Finance teams need new solutions to track and validate distribution revenue performance. An executive panel will discuss the most difficult truths, effective workarounds, and promising solutions uncovered in the last 12 months of leading FAST revenue operations.  Moderator Karin Bleiler will share new findings from an extensive SymphonyAI study of media executives that reveal FAST trends, outlooks, and predictions throughout the industry.
        Moderator: Karin Bleiler, EVP and GM, Revenue Solutions, SymphonyAI
        Panelists: Ana Occhiuzzi, Controller, Hearst Television; others TBA
  • 3:20 – 3:40 – Refreshment Break (3rd Floor Registration Elevator Foyer)
  • 3:45 – 5:15 – Network Roundtables
    • #14 - Customer Finance Operations Roundtable
    • #15 - Radio Roundtable
    • #16 - Accounting Standards Roundtable
  • 6:00 – 7:15 – Reception in Innovation Center with Exhibitors sponsored by Nexstar Media (3rd Floor Conference Center A/B)
  • 7:30 – 10:30 – Dinner and Dancing - The River Club sponsored by MFM and Szabo Associate(on the 34th/35th floor of the Wells Fargo Building, short walk from the Hyatt Regency on the riverfront walk)
Tuesday, May 21 
  • 7:30 - 5:00 - Registration Desk/Badge Pick Up (Third Floor Elevator Foyer)
  • 7:30 – 8:30 – Continental Breakfast in General Session (2nd Floor Ballroom 5-8 Foyer)
  • 8:30 – 9:00 – Annual Business Meeting (2nd Floor Ballroom 5-8)
  • 9:00 – 10:00 – #17 - General Session Keynote Address (2nd Floor Ballroom 5-8)
    • How Google is Using AI to Improve Cybersecurity – Toby Scales, Google
  • 10:00 – 10:30 – Refreshment Break and Exhibits in Innovation Center (3rd Floor Conference Center A/B)
  • 10:30 – 11:20 – Breakout Session
    • #18 – Navigating Risk and Transformation
      • Kick off the new year with a lively discussion about the burning topics and challenges you may face in 2024. Gather with other finance and IT industry leaders to share ideas, compare notes, and prepare for the evolving environment surrounding internal audit and controls.
        Includes brief presentations on issues you’ve asked us to cover, including: Why Projects Fail: Examine the root causes of pervasive program and project failure and explore ways to successfully execute mission-critical projects across the enterprise portfolio; Journey to Strategic Enterprise Risk Management: Get an overview of risk management and mitigation, from identifying financial and enterprise risks to developing a mature enterprise risk management process that achieves corporate objectives and meets board expectations; The Road to Digital Transformation: See how human-centered design —which prioritizes end-user needs, behaviors and preferences —drives user acceptance and adoption of digital transformation for internal controls.
        Panelists: Keriann Christensen, Vice President, Finance Transformation & Media Portfolio Engagement Leader, RGP; Bart W. Kimmel, Vice President, IT Risk Assurance Practice Leader, RGP; Lindsay Spencer, Senior UX Strategist, Veracity Consulting Group
    • #19 – Understanding the New Economics of Media Buying and Selling
      • The Myers Report, in association with panelists from the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s), and a leading media company will discuss results from a survey of 4,200 agency and advertising decision-makers. Led by Jack Myers, panelists will provide an overview of the changing economics of national and regional buyer/seller relationships being influenced by streaming video, retail media, advanced TV, programmatic and AI-guided economics. They will explain why media financial officers require greater understanding of Ad Revenue Optimization: Understanding the New Economics of Media Planning and Buying. The Myers Report, in association with panelists from the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s), will share results from a survey of 4,200 agency and advertising decision-makers. Led by Jack Myers, panelists will provide an overview of the changing economics of buyer/seller relationships. They will explain why media financial officers can influence and optimize revenues through relationships with corporate procurement officers and agency financial leaders.
        Presenter: Jack Myers, Media Village/The Myers Report
        Panelists: Sonia David; Vice President, B2B Marketing Practice, Association of National Advertisers; others TBA

    • #20 – The Business of Sports: 2024 Outlook and Beyond
      • Three topics that are critical to organizations in the sports industry:
        Shifting media rights across the major sports leagues; M&A – the rise of private equity and sovereign wealth funding, potential cliff to sports team valuation, alternative investments outside of major sports leagues; Fan engagement – technology, analytics, AI, sports gambling
        Presenters: Justin Krieger, Director, Technology, Media and Telecommunications Senior Analyst, RSM; Matt Twomey, Director, RSM

  • 11:30 – 12:20 – Breakout Session
    • #21 – AI in Media: Key Strategies for Profit and Efficiencies
      • This session is designed to demystify AI and provide you with practical best practices. Learn the do's and don'ts of AI implementation and explore strategies to enhance efficiency, boost profit margins, and empower your creative talents to focus on producing top-notch content and news. Key areas of focus will include: Sales Intelligence: Delve into the ways AI can accelerate the sales cycle, improve closing rates, and create deeper connections with local communities and advertisers; Content Creation and Distribution: Maximize your reach and add passive revenue streams with minimal effort from your production team; Campaign Analytics: Learn how AI can provide precise analytics and enable better decision-making. This session is an unmissable opportunity to stay ahead of the curve in AI adoption, ensuring profitable ways to retain and grow market share. Join us to find your competitive edge and business innovation in a rapidly changing industry.
        Presenter: Tracy Gilliam, Chief Strategy Officer and Co-Founder, Futuri Media; and Jay O’Connor, President, Futuri TopicPulse

    • #22 – Healthy Relationships: Bring in the SALE & the CASH  
      • It takes two baby, baby it takes two, or rather it takes both the Sales and the Credit teams to be successful, and the most successful companies are those that have cross-team collaboration.  When this occurs there is a mutual appreciation of each team’s respective goals, and they understand that to be successful they need to align and work together.  However, there are Demands to “Increase Sales” & “Demands to Expedite and Increase Cash Collections”!  Often the two benchmarks are at odds, and we need to find a way to bridge that gap. In this session, we will review how to improve communication and support each team’s objectives.  We will share past experiences where collaboration efforts worked and where there were some hiccups in the process.
        Panelists
        : Tammy Osborne, VP Business Development, ABC-Amega; Tonya Sorrells, Director Credit and Collections, Hearst Television; Carmen Reyes, Relationship Manager, Hearst Television; Jeff Whitson, Director of Sales, WLTV; Charles Chunn, VP & General Sales Manager, WJXT
    • #23 – DEI Update  

      • In this session, we will delve into the latest developments and best practices in Diversity, Equity, and Inclusion (DEI) initiatives. As the social and corporate landscapes continue to evolve, so too must our approaches to fostering DEI in the workplace. This session will provide attendees with a comprehensive update on the latest research, strategies, and real-world examples aimed at promoting diversity, ensuring equity, and cultivating inclusive environments. Whether you're a seasoned DEI practitioner or new to the field, this session will offer valuable insights and practical tools to navigate the complexities of DEI in today's business environment for both public and privately-owned companies
        Presenters: Yasmine Osborn, Director, Diversity and Inclusion, Hearst Television; and Fang Xu, A+E Network

  • 12:20 – 1:30 – Networking Lunch with Exhibitors in Innovation Center (3rd Floor Conference Center A/B)
  • 1:40 – 2:30 – Breakout Session
    • #24 – Navigating the M&E M&A Landscape
      • This panel discussion of industry experts will cover the latest M&A trends in the media and entertainment industry.
        Moderator: Frank Albarella, Jr., U.S. Sector Leader, Media & Telecommunications, KPMG LLP
        Panelists: Paul Harris, Principal, Advisory, KPMG LLP; Ryan Marren, Principal, Tax, KPMG LLP

    • #25 – The Latest Developments in Payment Automation – American Express 
    • #26 – FCC Regulations Update
      • Since late September, for the first time during the Biden Administration, we have had a full FCC, giving the administration its first chance to advance its media agenda. Congress has also been busy reviewing items of importance to broadcasters. This session will discuss the Washington issues of importance to broadcasters, cable companies, and other media entities – and how the treatment of those issues could change after the November election. Topics that will likely be discussed include the composition of the FCC and Congress and what that means for regulation, the potential for more regulation of online media entities and how that may affect traditional media; Congressional and FCC actions to foster local journalism; the status of changes to the FCC’s media ownership rules; recent modifications to the FCC’s EEO rules: the potential for undoing past administration’s deregulation efforts; music licensing and other copyright issues; changes in technical rules for both radio and tv; and many other matters under consideration in our nation’s capital.
        Presenters: Charlyn Stanberry, Esq., Vice President of Government Relations, National Association of Broadcasters (NAB); David Oxenford, partner, law firm Wilkinson Barker Knauer LLP

  • 2:45 – 3:35 – Breakout Session
    • #27 – What’s the Real Story on the Future of Local Journalism
      • For over two decades Mike Blinder traveled to over 400 newspapers world-wide to consult and train on how to adapt into the digital age. And while doing so, his company assisted in generating over $100-million US dollars in new revenue. Just a few years ago, he surprised the industry with his purchase of Editor & Publisher Magazine (E&P), described by Wikipedia as the 140+ year old “bible of newspapers.” During this faced pace, information packed session, Mike will offer insights into how newspapers went from being a dominant extremely profitable enterprise, to struggling, constitutionally mandated enterprises. He will reveal, through research and his magazine’s reporting where that industry stands today and what a real-world future looks like for local journalism.
        Presenter: Mike Blinder, Publisher of Editor & Publisher Magazine (E&P) and CEO (Chief Evangelist Officer) of its parent company, The Curated Experiences Group

    • #28 – Leveling Up Your Back Office to Meet Media and Gaming Revenue Growth in 2024 and Beyond
      • Media and gaming sectors continue to navigate several industry and economic tectonic changes from evolving monetization models to responsible AI initiatives. The biggest challenge for media and gaming organizations is proving world class, engaging experiences with an eye on profitability. The key to achieving these goals? Ensuring your finances and people planning are tightly aligned. Workday will explore industry leading practices to achieve that harmony in spend, revenue, analytics, accounting and HCM workflows.
        Presenter: Randy Rasmussen, Managing Director for Tech and Media, Workday

    • #29 – Speed Mentoring – Young Professionals with Senior Professionals
      • Open to all conference attendees! Access and connect with some of the most trusted and experienced experts in the media industry in this popular annual speed mentoring event.
        Leaders: Carrie Heffernan and Ryan Laninga, Bonneville International
  • 3:35 – 3:55 – Refreshment Break in Innovation Center 
  • 4:00 – 5:30 – Network Roundtables
    • #30 - Audit & Compliance Roundtable (Part 1)
    • #31 - Games Roundtable 
    • #32 - Television Roundtable
    • #33 - Newspaper Roundtable 
  • 5:45 – 6:15 – Reception and Fireside Chat with a Rock ‘n Roll Hall of Famer Terry Sylvester former member of the Escortsthe Swinging Blue Jeans and the Hollies sponsored by BMI (2nd Floor Ballroom 5-8)
  • 6:15 – 6:45  Member Awards Presentation
  • 7:00 – Evening Free for Sponsor or Member Company Events
Wednesday, May 22
  • 7:30 – 8:30 – Continental Breakfast (3rd Floor General Session 5-8 Foyer)
  • 7:30 – 8:30 - CFO Breakfast with BFOA (by invitation only)
  • 8:30 – 9:45  #34 - CFO Roundtable (by invitation only)
  • 8:30 – 9:45  #35 - Human Resources Update: Non-Compete Agreements, Pay Transparency, and AI’s Impact on Employment Decisions
      • This is a time of sweeping change—and challenge—in the laws that regulate the workplace. New pay transparency laws allow employees to see more about what they and their peers are paid, and employers to see less about what employees are paid elsewhere, depriving employers of competitive information. Agreements that limit former employees’ ability to compete against a company are under widespread attack, making a uniform “national” approach almost impossible. And regulators are targeting employers using algorithmic tools in employee recruitment, selection and performance management. This session will identify the employment law trends that will have the greatest impact on employers in 2024 and beyond, and will identify the pitfalls and opportunities for employers in a rapidly evolving legal landscape. 
      • Presenter: Mark Konkel, Partner, Kelley, Drye & Warren LLP
  • 8:30 – 9:45 – Roundtables
    • #36 - Digital Content Roundtable
    • #37 - Audit & Compliance Roundtable (Part 2)
    • #38 - Young Professionals Roundtable
  • 9:50 – 10:45 – #39 - General Session Keynote Address
      • The Future of Finance
      • Presenter: Barry Payne, AICPA/CIMA 
  • 10:45 – 11:00 – Wrap-Up and Adjournment

 

See you next year in Arlington, VA at the Crystal Gateway Marriott...May 18-21, 2025!!!!
 NOTE: This is a preliminary agenda and is subject to change frequently. A final agenda will be published in May.