2020 CFO Summit

Date: March 5-6, 2020
Location: Pelican Grand Beach Resort, Ft. Lauderdale, FL

MFM hosts a CFO Summit annually, a gathering of top media industry leaders exchanging ideas and discussing the issues facing their industry.

Why attend MFM CFO Summit?
Rest assured, all of the burning issues facing CFOs and media executives who deal directly with financial management processes will be dealt with in no holds barred discussions at this innovative summit. We look for real solutions to the real problems you face every day. We know that the theories underpinning current developments in financial management processes don't necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to attend so you can discuss your thoughts and feelings openly, and connect with like-minded people. The MFM CFO Summit is a prime opportunity for you to air your personal and business challenges with your peers. And...attendees can obtain an up to TBA CPE Credits over the 2-day summit.

Registration limited to most senior financial executives in media companies.  MFM reserves the right to refuse registration requests that do not meet registration criteria. 

Official Summit Hotel:

Pelican Grand Beach Resort
2000 North Ocean Blvd.
Fort Lauderdale, FL 33305


Reservations Hotline at 800-525-6232 and ask for Media Financial Management Association Room Block 

Online: www.pelicanbeach.com and enter Group code MFM20320.
***Any pre and/or post contracted dates will need to be booked direct via phone with in-house reservation - 800-525-6232.

Room Rate: $339.00+tax (resort fee included in rate)

Book By: February 10, 2020

                                                                       Until 2/10/20   Starting 2/11/20

MFM Member Full Registration                         $1,945               $2,445
Non-Member Full Registration*                         $2,195               $2,695
MFM Member Thursday Attendance Only        $1,375               $1,675
Non-Member Thursday Attendance Only         $1,750               $2,025
MFM Member Friday Attendance Only             $1,375               $1,675
Non-Member Friday Attendance Only              $1,750               $2,025

 *includes 1-year MFM Membership     

[Printable Registration Form]


Wednesday, March 4
3:00 PM - 5:00 PM
Registration sponsored by HighRadius

Dinner on own

Thursday, March 5
7:30 AM - 8:15 AM
Continental Breakfast sponsored by Szabo Associates

8:20-9:30 AM 
Welcome, Introductions from Co-chairs
Opening Keynote - Economic Outlook 
Karen Gilmore, VP & Regional Executive, Miami Federal Reserve Branch of Atlanta Federal Reserve

9:30-10:30 AM
Equity and Banking
Andrew “Drew” Marcus, Senior Advisor, Guggenheim

10:30-10:50 AM
Refreshment Break sponsored by BARR Credit Services

10:50-11:50 AM 
Steve Coats, Managing Partner/ Owner, International Leadership Associates

12:00-1:00 PM
Lunch sponsored by Chubb

1:15-2:15 PM
Todd Beilis, Principal/Partner, Deloitte

2:15-3:15 PM
Local Media 
Corey Elliott, EVP, Local Market Intelligence, Borrell Associates Inc.

3:15-3:40 PM 
Refreshment Break sponsored by 
Bond & Pecaro

3:40-4:40 PM
Steve Coats, Managing Partner/ Owner, International Leadership Associates

5:30-6:30 PM
VIP Reception co-sponsored by WideOrbit

7:00 PM
Dinner on own... Optional Dutch-Treat Group Dinner 
We invite you to join your CFO Summit colleagues for a dutch-treat dinner

Friday, March 6
7:30-8:00 AM
Continental Breakfast sponsored by Marketron

8:00-10:00 AM
CFO Roundtable Discussion (Industry CFO's Only)

10:00-10:30 AM 
Refreshment Break sponsored by Sciarrino & Shubert, PLLC

10:30-11:30 AM 
Digital Audio/ Podcasting
Erik Diehn, CEO of Stitcher 

11:30 AM-12:30 PM
Michael O’Brien, VP, Distribution, The E.W. Scripps

12:30 PM
Box Lunch sponsored by FastPay

Summit Ends...See you at the Media Finance Focus 2020, May 18-20 in Los Angeles, CA at the Loews Hotel Hollywood

 Media Financial Management Association offers limited sponsorship opportunities for the CFO Summit with a maximum of two sponsor companies from any one service or product category.  Representation is restricted to one agent per sponsorship.  Sponsor companies have no guarantee of a speaking role outside that outlined in the sponsor package.   

2020 CFO Summit Sponsors





Information for CPAs 

PROGRAM PREREQUISITES/ADVANCE PREPARATIONCourse prerequisites for sessions are indicated below (TBA).   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions. 

Code Area Maximum Number of CPE Credits
AP Administrative Practice – TBA
BL Business Law –TBA
BMO Business Management & Organization – TBA
CS Computer Science – TBA
F Finance – TBA
PD Personal Development – TBA
SKA Specialized Knowledge and Applications – TBA

CPE: 1 CPE credit available for a minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on a 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to TBA CPE credits.

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years. 

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Sample from Past CFO Summits
Special information for CPAs requesting CPE Credit

Opening Keynote:
Economic Outlook


Prerequisite: Thorough understanding of U.S. fiscal and tax policies.

Learning Objectives: Ability to explain why the Federal Reserve Bank has backed away from its accommodative financial policy; Discuss the outlook for the overall macro economy with specific focus on key economic sectors and indicators for the U.S. economy in the next year plus.

Financial Outlook for Media

Prerequisite: Comprehensive understanding of metrics used to evaluate media industry M&A activities.

Learning Objectives: Articulate minimum of three forces with the potential to affect 2019 media M&A activity.

Workforce of the Future – Intelligent Automation

Prerequisite: In-depth understanding of roles and responsibilities in today’s media finance department.

Learning Objectives: Discuss why labor arbitrage, functional consolidation, and lean process models are no longer enough to deliver finance processes at scale; Explain minimum two ways automation can be applied to finance function to improve ROI.

Managing Through the Unthinkable: A Practical Look at Threat Assessment and Mitigation

Prerequisite: Senior executive with leadership and business management responsibilities.

Learning Objectives: Identify minimum two current threats to media companies and their employees; Discuss key details for crisis management planning preparedness.

Leading Change as a CFO

Prerequisite: Senior executive with an understanding of insurance types and policy management.

Learning Objectives: Discuss minimum three actions to improve ability to approach and manage change; Identify steps to creating an environment that both anticipates and embraces change; Provide examples of ways leading change led to innovation and profitability within an organization.

21st Century Employment Law Challenges…

Prerequisite: Senior management position with responsibility for managing one or more employees.

Learning Objectives: Cite a minimum of two issues and/or potential challenges specific to employment contracts; Summarize recommended best practices for talent use of social media.

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial issues for media companies, including but not limited to:compensation plans; ratings metrics; predictive and forecasting analytics; internal operating structures; business intelligence, and dashboard reporting.

Learning Objectives: Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.

Sports Gambling

Prerequisite: Broad understanding of state-specific rules for advertising content.

Learning Objectives: Ability to explain why sports betting rules changed in May 2019; Discuss minimum two considerations prerequisite to accepting sports betting advertising; Summarize recent DOJ opinion on using wires for gambling information.

 What’s Next with Big Data?

Prerequisite: Comprehensive understanding of current business models for media advertising revenues.

Learning Objectives: Ability to explain term “digital transformation” and its relevance to media companies; Discuss minimum two success stories from companies using consumer data to improve their product offerings.