2020 CFO Summit

Date: March 5-6, 2020
Location: Pelican Grand Beach Resort, Ft. Lauderdale, FL
 

MFM hosts a CFO Summit annually, a gathering of top media industry leaders exchanging ideas and discussing the issues facing their industry.

Why attend MFM CFO Summit?
Rest assured, all of the burning issues facing CFOs and media executives who deal directly with financial management processes will be dealt with in no holds barred discussions at this innovative summit. We look for real solutions to the real problems you face every day. We know that the theories underpinning current developments in financial management processes don't necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to attend so you can discuss your thoughts and feelings openly, and connect with like-minded people. The MFM CFO Summit is a prime opportunity for you to air your personal and business challenges with your peers. And...attendees can obtain an up to 10 CPE Credits over the 2-day summit.

Registration limited to most senior financial executives in media companies.  MFM reserves the right to refuse registration requests that do not meet registration criteria. 

Official Summit Hotel:

Pelican Grand Beach Resort
2000 North Ocean Blvd.
Fort Lauderdale, FL 33305

Registration and Hotel Reservations: Call MFM Office**

CFO Summit Thursday Night Dinner Registration (Optional)

 


AGENDA

Wednesday, March 4
3:00 PM - 5:00 PM
Pre-Registration pickup sponsored by HighRadius
(Lobby/Piano area)
Dinner on own

Thursday, March 5
7:30 AM - 8:15 AM
Continental Breakfast sponsored by Szabo Associates

8:20 AM-9:30 AM 
Welcome, Introductions from Co-chairs
Mary M. Collins, President & CEO, MFM
Marie Tedesco, CFO, Beasley Media Group, Inc. 
Kent Nate, SVP/CFO, Bonneville International Corp.
Doug Lyons, SVP, Controller and Treasurer, The E.W. Scripps Company

Opening Keynote - Economic Outlook 
Karen Gilmore, VP & Regional Executive, Miami Federal Reserve Branch of Atlanta Federal Reserve

Factors with potential to affect the U.S. economy include unemployment and labor force participation, consumer confidence and spending, GDP, fixed business investment, and uncertainty surrounding the upcoming presidential election. This morning, Ms. Gilmore will discuss the national and regional economic factors the Bank is currently monitoring and how they may shape future monetary policy.
(E/1 CPE/A)

9:30 AM-10:30 AM
Business Insurance Trends and Concerns for Today’s Media Companies

Timothy G. Ehrhart, Senior Vice President, Industry Practices, Chubb

Join us for a 2020 look at key trends shaping the world of business insurance for media companies. Attendees can expect to get a sense of the trends in losses along with those shaping insurance pricing. Mr. Ehrhart will also touch on best practices to control your insurance costs and ways to mitigate losses with an emphasis on disaster preparedness planning.
(SKA/1 CPE/A)

10:30 AM-10:50 AM
Refreshment Break sponsored by BARR Credit Services

10:50 AM-11:50 AM 
Cybersecurity for Today’s Media Business
Nicholas Spinks , Managing Director & David Taylor, Managing Director, Protiviti

Cybersecurity presents particular challenges for media businesses. In addition, such attacks increase expenses and may decrease stakeholder value. This session will include both a recommended four-step plan to tackle cybersecurity and a recommendation for planning to address a breach before one occurs.
(BMO/1 CPE/A)

12:00 PM-1:00 PM
Lunch sponsored by Chubb

1:15 PM-2:15 PM
Media Consumption Trends 
Todd Beilis, Principal/Partner, Deloitte

Mr. Beilis will share the outputs from Deloitte’s annual content study, which demonstrates the changes in viewing habits and needs of media consumers over the last 10 years. It is focused at looking at the human needs of audiences broken down by key demographics inclusive of Generation Z and Millennials up to Baby Boomers.
(SKA/1 CPE/A)

2:15 PM-3:15 PM
Local Advertisers – Why Can’t They Be Happy?
sponsored by vCreative 
Corey Elliott, EVP, Local Market Intelligence, Borrell Associates Inc.

There is plenty of information out there about national ad trends – and how marketing spend for big brands are shifting – but what about what is happening on Main Street? Why are so many, if not all, local businesses so very frustrated with local marketing choices? And how does that effect the dollars out there? This session will look at how much money is up for grabs in local markets; and where it is forecast to go. Moreover, we will explore why these dollars are shifting and the opportunities this opens for local media businesses.
(SKA/1 CPE/A)

3:15 PM-3:40 PM 
Refreshment Break sponsored by 
Bond & Pecaro

3:40 PM-4:40 PM
Leadership Considerations for Post Millennials  
Steve Coats, Managing Partner/ Owner, International Leadership Associates

During this session, attendees will explore what late- and post-Millennials look for and expect in their leaders, and some of the key differences people need to be aware of when working with and supervising this new generation of workers.
(PD/1 CPE/A)

5:30 PM-6:30 PM
VIP Reception co-sponsored by WideOrbit and BASYS Processing

7:00 PM
Dinner on own or Optional Group Dinner 
We invite you to join your CFO Summit colleagues for a dutch-treat dinner at the Casablanca Cafe
Tickets must be purchased prior to dinner. Click here for choices.

Friday, March 6

7:30 AM-12:00 PM
Registration (Lobby Level - Atlantic Ballroom)

7:30 AM-8:00 AM
Continental Breakfast sponsored by Marketron

8:00 AM-10:00 AM
CFO Roundtable Discussion (Industry CFO's Only)
Moderators:
Marie Tedesco, CFO, Beasley Media Group; Doug Lyons, SVP, Controller and Treasurer, The E.W. Scripps Company; and Kent Nate, EVP & CFO, Bonneville International
 

Join your colleagues for a discussion about strategic priorities for the media industry with topics including technology, automation, human capital, defining workplace culture, and cybersecurity.
(SKA/2 CPE/A)

10:00 AM-10:30 AM 
Refreshment Break sponsored by Sciarrino & Shubert, PLLC

10:30 AM-11:30 AM 
Digital Audio/ Podcasting
Erik Diehn, CEO of Stitcher 

“Should we start a podcast” seems to be the question being posed during every media company’s strategic planning process. While there can be good reasons for, and significant benefits from, such a move, the field is becoming increasingly crowded. Only a few such endeavors become breakout successes, the rest become part of the medium’s long tail. This session will provide attendees with the current state of the business along with insights that will prove useful if, or when, a company decides to add digital audio/ podcasting to its product portfolio.
(SKA/1 CPE/A)

11:30 AM-12:30PM
Political Advertising – What Media Companies Need to Know Now
Michael O’Brien, VP, Distribution, The E.W. Scripps Company 

Bad politics is good business for some. In this session, Mr. O’Brien will take a look at the current presidential cycle spending, competitive races, rule changes, and overall landscape for the local media business.
(SKA/1 CPE/A)

12:30 PM
Box Lunch sponsored by FastPay

Summit Ends...See you at the Media Finance Focus 2020, May 18-20 in Los Angeles, CA at the Loews Hotel Hollywood


 Media Financial Management Association offers limited sponsorship opportunities for the CFO Summit with a maximum of two sponsor companies from any one service or product category.  Representation is restricted to one agent per sponsorship.  Sponsor companies have no guarantee of a speaking role outside that outlined in the sponsor package.   


2020 CFO Summit Sponsors

 
 

 
 
 
 
 

 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 



 
 





Information for CPAs 

PROGRAM PREREQUISITES/ADVANCE PREPARATIONCourse prerequisites for sessions are indicated below (TBA).   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions. 

INSTRUCTIONAL METHOD: Group – Live

Code

Area – Maximum Number of CPE Credits

BMO

Business Management & Organization – 1

E

Economics – 1

PD

Personal Development – 1

SKA

Specialized Knowledge and Applications – 7

 

CPE: 1 CPE credit available for a minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on a 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 10 CPE credits.

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years. 

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Special information for CPAs requesting CPE Credit

Opening Keynote: Economic Update

 

Prerequisite: Thorough understanding of how U.S. fiscal and tax policy can affect business financial performance.

Learning Objectives: Provide a minimum of two measures used by the Fed to explain its declaration of a tight labor market; name one of the three fundamentals the Fed uses to predict consumer spending; name a minimum of three of firms’ biggest concerns for the coming year.

Business Insurance Trends and Concerns for Today’s Media Business

Prerequisite: Senior executive with an understanding of media insurance types and policy management.

Learning Objectives: Summarize three current trends in media insurance losses; Discuss potential implications of a pandemic such as coronavirus (COVID-19); Explain the term “hardening market” and what this means for media company insurance prices.

Cybersecurity for Today’s Media Business

Prerequisite: In-depth understanding of organization’s current financial investment in strategies and tactics to address potential cyber-attacks.  

Learning Objectives: Name a minimum of three costs associated with a cyberattack; Explain a minimum of two things a media financial executive can do to improve organizational cybersecurity.

Evolving Media Trends

Prerequisite: Senior executive with management responsibilities for a media or entertainment business.

Learning Objectives: Explain two changes in viewing habits and needs of media consumers over the last 10 years; Outline minimum of one significant difference in habits among media consumers from the three generations – Gen Z, Millennials, and Baby Boomers.

Local Advertisers – Why Can’t They Be Happy?

Prerequisite: Senior media finance executive with an understanding of advertising products and revenue budgets.

Learning Objectives: Explain minimum two reasons local businesses are frustrated with local advertising choices; Discuss trends in local advertising expenditures and how a media company might leverage these to increase its advertising revenues.

Leadership Considerations for Post Millennials

Prerequisite: Senior management position with responsibility for managing one or more employees.

Learning Objectives: Cite a minimum of three key factors that differentiate late- and post-Millennials from other workers; Demonstrable understanding of a minimum of two differences in what these workers look for from their leaders when compared to expectations from others in the workforce.

 

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial and management issues for media companies, including but not limited to:automation/RPA; cybersecurity; workplace culture; internal operating structures; human capital management practices; and related issues.

Learning Objectives: Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.

Digital Audio/ Podcasting

Prerequisite: Broad understanding of resources necessary to creating a media company brand extension.

Learning Objectives: Ability to explain two of three elements key to getting attention for a podcast in an increasingly crowded field; Comprehensive understanding of prevalent revenue streams for digital audio and elements to be considered when preparing a financial model for a digital audio product.

Political Advertising – What Media Companies Need to Know Now

Prerequisite: Broad understanding of political advertising rules and media companies’ FCC reporting responsibilities for the category.

Learning Objectives: Ability to explain what results from Super Tuesday primaries can media for local ad spending; Discuss recent FCC rule changes for political advertising reporting, particularly around public file postings.

 

 **No refunds for cancellations after Friday, February 28, 2020.