2021 CFO Summit

March 11-12, 2021

  • 1:00PM - 5:00PM Eastern (March 11)
  • 11:00AM - 3:00PM Eastern (March 12)

This upcoming year MFM will be hosting the annual CFO Summit virtually for 2021. It is a gathering of top media industry leaders exchanging ideas and discussing the issues facing their industry.

This signature MFM event is limited to senior financial professionals working for media companies. 

Co-chairs of the summit: 
Van Allen, executive vice president and CFO, Radio Advertising Bureau;
Kimberly Parker, vice president and CFO, Graham Media;
Paul Yates, vice president and corporate controller, Hubbard Broadcasting Inc.

Why attend MFM CFO Summit?
Rest assured, all of the burning issues facing CFOs and media executives who deal directly with financial management processes will be dealt with in no holds barred discussions at this innovative summit. We look for real solutions to the real problems you face every day. We know that the theories underpinning current developments in financial management processes don't necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to attend so you can discuss your thoughts and feelings openly, and connect with like-minded people. The MFM CFO Summit is a prime opportunity for you to air your personal and business challenges with your peers. And...attendees can obtain an CPE Credits over the 2-day virtual summit.

Registration Details

  • MFM Members = $450* $700*
  • Non-Members = $700* $950* (includes a one-year trial MFM membership)

*Registration Deadline: February 26 (Member rate increases to $700; Non-member rate increases to $950); No refunds or credits.after March 8, 2021.


Thursday, March 11, 2021 

1:00 PM-1:10 PM 
Welcome and Introductions
Sponsored by WideOrbit

MFM: Mary M. Collins, President & CEO, MFM/BCCA
o-Chairs: Van Allen, EVP & CFO, Radio Advertising Bureau (RAB); Kim Parker, VP & CFO, Graham Media Group; Paul Yates, Vice President, Corporate Controller, Hubbard Broadcasting, Inc.

1:10 PM-2:00 PM
Welcoming Fans Back to Live Events
Sponsored by vCreative

Interviewer: Kim Parker, VP & CFO, Graham Media Group
Speaker: Juliette Feld Grossman, Executive Vice President & Chief Operating Officer, Feld Entertainment

Overview: When the pandemic struck, Feld Entertainment® had over 20 live events and tours operating around the globe. Within 48 hours, all of those events were shut down with cast, crew, staff and equipment to be returned home safely. Almost a year later, Feld Entertainment is at the forefront of bringing fans back to live entertainment and sports with new wellness measures in place. Juliette Feld Grossman, Chief Operating Officer for Feld Entertainment, will share how her family-owned company is carefully ramping up its touring portfolio and sustaining fan engagement. A global leader in live entertainment for over 50 years, the Feld Entertainment portfolio includes Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe Live!, Sesame Street Live! and most recently, Jurassic World Live Tour.   
(SK-1  CPE-A)

2:00 PM-2:15 PM

2:15 PM-3:15 PM
From Pivot To Recovery:  Post-Pandemic Revenue Opportunities
Sponsored by Marketron

Speaker: Paul Jacobs, General Manager, Jacobs Media Strategies

Overview: What is the future of media revenue growth in a post-pandemic world? How can companies unlock the true value of their audiences? (Hint: it’s not the big name in audience measurement.) Media has secret weapons in the digital transformation – transmitters and towers. But, keep in mind that we aren’t just undergoing a digital transformation, it’s also a human transformation. Concurrently, advertisers’ business models and needs are changing. Expert Paul Jacobs will combine these thoughts with data from the Jacobs Media Techsurvey, which identifies the growth potential of digital platforms, to provide participants with both thoughts about and concrete examples of successful revenue-generating strategies for today’s media businesses.
(SK-1  CPE-A)

3:15 PM- 3:30PM

3:30 PM-4:30 PM
What 2020 Can Tell us About the Future of the Automotive Industry
Sponsored by Sciarrino & Shubert, PLLC

Speaker: Tyson Jominy, VP Data & Analytics, J.D. Power

Overview: The May 13, 2020 issue of The New York Times includes an article titled, “The Pandemic Will Permanently Change the Auto Industry,” in which the author suggests outcomes such as factory closings, mergers, and increased sales for electric cars. Automotive industry analyst Tyson Jominy will examine how the pandemic and recession funded the auto industry’s transition. Additionally, he will look at emerging technologies and ownership approaches including electric vehicles, autonomous vehicles, subscriptions, and other new developments. Participants will leave the session with an understanding of what is forever changed, what changes are temporary, and what remains unchanged. 
(SK-1  CPE-A)

4:30 PM- 4:40PM
Sponsored by MediaVillage

Co-Chairs: Van Allen, EVP & CFO, Radio Advertising Bureau (RAB); Kim Parker, VP & CFO, Graham Media Group; Paul Yates, Vice President, Corporate Controller, Hubbard Broadcasting, Inc.

Friday, March 12, 2021

11:00 AM-11:10 AM
Welcome and Day Two Introductions 

Co-Chairs: Van Allen, EVP & CFO, Radio Advertising Bureau (RAB); Kim Parker, VP & CFO, Graham Media Group; Paul Yates, Vice President, Corporate Controller, Hubbard Broadcasting, Inc.

11:10 AM-12:00 PM
Optimizing Cyclical Tailwinds and Navigating Secular Headwinds in the Media Economy
Sponsored by Szabo Associates, Inc.

Speaker:  Drew Marcus, Senior Advisor, Guggenheim Securities

Overview: Media’s economic outlook is the product of market sentiment and industry trends. What are the factors affecting the outlook for the industry’s various sectors? How are trends including those around digital transformation, growth, regulation, technology, deals, and valuation shaping the market? With years of experience in investment banking, research and venture capital, our expert speaker is uniquely qualified to weave these various threads into a big picture financial forecast for media businesses.
(E-1  CPE-A)

12:00 PM-12:30PM
Lunchsponsored by Chubb

12:30 PM-2:20 PM
CFO ONLY – Roundtable Discussion
Sponsored by Bond & Pecaro

Moderators: Van Allen, EVP & CFO, Radio Advertising Bureau (RAB); Kim Parker, VP & CFO, Graham Media Group; Paul Yates, Vice President, Corporate Controller, Hubbard Broadcasting, Inc.

Overview: Join your colleagues for a discussion about strategic priorities for the media industry with topics including technology, automation, human capital, defining workplace culture, and cybersecurity. 
(SK-2  CPE-A)

2:20 PM-2:30 PM
Summit Wrap-up














Questions? Send an email to [email protected]

CPE information for CPAs

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Session prerequisites required for sessions are indicated in the learning objectives grid (below).



Area – Maximum Number of CPE Credits


Economics - 1


Specialized Knowledge - 5

CPE: One [1] CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour. Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to six [6] CPE credits.

All attendees must register with Zoom to participate in the seminar. Those eligible for CPE credits will also be asked to complete and certify the online survey available at the address included with attendee instructions and provided at the end of each day. Attendance forms are kept on file for six [6] years.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact Mandy Aoieong, Administrative & Marketing Coordinator, at 847/716-7000 or [email protected].

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.


Special information for CPAs requesting CPE Credit

Welcoming Fans Back to Live Events

Prerequisite: Broad understanding of business planning issues for live events such as remotes, concerts, sports, or fairs.

Learning Objectives: Ability to explain minimum of one type of new financial risk for media companies planning live events; outline at least two strategies companies can employ to mitigate this risk.   

From Pivot To Recovery: Post-Pandemic Revenue Opportunities

Prerequisite: Comprehensive understanding of revenue-producing offerings currently available from media businesses.

Learning Objectives: Outline a minimum of two new ways media businesses can monetize audience data; discuss at least one new way media businesses can serve advertisers’ changing needs.

What 2020 Can Tell us About the Future of the Automotive Industry

Prerequisite: In-depth understanding of the role automobile advertising categories play in media business revenues.

Learning Objectives: Discuss two things that the automotive industry will be doing differently going forward along with one thing that will not be changing in the foreseeable future; suggest minimum two ways a media company might adjust their advertising offerings to support new automotive industry initiatives.

Optimizing Cyclical Tailwinds and Navigating Secular Headwinds in the Media Economy

Prerequisite: Thorough understanding of key performance indicators for media businesses.

Learning Objectives: Ability to explain a minimum of three factors contributing to analysts’ outlook for various media business segments; discuss investments that could lead to an increase (or decrease) in the valuation for a particular media entity.

CFO Only – Roundtable Discussion

Prerequisite: Comprehensive familiarity with financial and management issues for media companies, including but not limited to:automation/RPA; cybersecurity; workplace culture; internal operating structures; human capital management practices; and related issues.

Learning Objectives: Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.