2025 Agenda 

Preliminary Program (all times/topics are subject to change) 

8:30 – Networking Continental Breakfast (coffee and pastries)

9:00 - 10:00 – What’s Ahead for the Media and Entertainment Industry: The Impact on Advertising Revenue, Order-to-Cash, and You

10:00 - 11:00 – Bridging Revenue and Risk:  Aligning Sales with Credit & Collections

11:00 - 11:15 – Networking Refreshment Break

11:15 - 12:15 – Looking for Cash

12:15 - 1:15 – Networking Lunch sponsored by Szabo Associates

1:15 - 2:15 – Fireside Chat - Transforming Digital Ad Sales Billing: A Proven Methodology for Cross-Functional Project Success Through Shared Goals, Automation, and Insights

      • Mary McKenna, Vice President, Global Head Customer Finance Operations, NBCUniversal Media LLC
      • Leadership from Digital Advertising Sales Operations & Services and Global Billing, NBCUniversal

Overview:  Join us for an insightful fireside chat as NBCUniversal shares its experience in transforming Digital Ad Sales Billing through a strategic, cross-functional approach. This session will showcase how collaboration across interdependent teams, aligned around shared goals, can successfully drive meaningful change. We will delve into how process excellence methodology, data-driven decision-making, project management, and automation have contributed to measurable improvements in billing accuracy, speed, and customer satisfaction. Additionally, we will explore how this practical example of applying this methodology can be extended to other areas of order to cash, providing a comprehensive understanding of its versatility and effectiveness.

2:15 - 2:45 – B2B Issues

2:45 - 3:15 – Networking Refreshment Break

3:15 - 3:45 – Payment Trends 

Overview: The payments landscape is evolving rapidly, and media finance professionals face both exciting opportunities and new complexities in how they manage transactions. This session will provide a comprehensive look at the latest payment trends—from what businesses across industries are adopting today to the new technologies on the horizon.  We’ll examine topics like: 

  • Optimizing traffic systems to drive smarter decisions around payments.
  • Exploring how payment portals can simplify billing, improve customer experience, and streamline reconciliation
  • Unpacking credit card fees: weighing the benefits of speed, flexibility, and customer preference against the rising costs and margin pressures they can create.

You’ll leave with a clear understanding of today’s payment environment, actionable insights into the trade-offs of different payment methods and strategies to future-proof their payment systems in a rapidly changing landscape. 

3:45 - 4:15 – Creditsafe’s Ledger Insights Live Demonstration

      • Presenters: Creditsafe's leadership team 

4:15 - 5:30 – Managing a Multi-Generational Workforce (Conducted in conjunction with the MFM Regional Meeting)

Overview: The five generations currently in the workplace have been shaped by different historical events. They have divergent world views. They are motivated by different things and have unique communication styles. This session will provide practical insight to overcome stereotypes, cultivate inclusivity and foster a culture of belonging. You will walk away with an overview of current generations in the workforce and expectations for next 3-5 years and practical insights on how to embrace the different generations and equip them to work together to enhance your organization.

      • CPE: 1 [Field of Study: BMO=Business Management & Organization/Level: Overview/Delivery Method: Group Live/No Prerequisites or Advanced Preparation]

5:30 – 7:00 – Credit Conference Attendee and Regional Meeting Joint Networking Reception sponsored by The Hackett Group