UPCOMING TOWN HALL WEBINARS: 

Cyber Insurance – Coverage overview, market update, and its impact on your business

Date: December 13, 2022
Time: 2:00pm ET/1:00pm CT

Overview: This session will provide an overview of how cyber insurance works, what’s changing as IT hacks and scams grow in frequency and costs, and how to expect coverage to change in the next year or so. The second half of the session will lay out practical steps to connect the CFO-insurance-IT people-leadership-budget departments to determine what coverage is needed and how much insurance to purchase. We will walk through some basic application requirements and what the lingo means. We will finish up with what to do when you have an incident and learn what to expect from your insurance when you need it.

Presenter: Jenna Kirkpatrick Howard, Senior Vice President, Lockton Companies



Learning Objectives
Participants will:

      • Have the ability to describe Cyber Insurance including the landscape and upcoming trends we expect.
      • Recognize the challenges businesses face with cyber insurance and describe controls required to obtain insurance.
      • Understand about the available resources to aid in decision making and incident response

CPE: 1
(Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet Based/No Prerequisites or Advanced Preparation)

Cost:
    • MFM & BCCA Members = $0
    • Corporate Members = $0
    • Non-Members = $75*
Deadline to register: December 9 , 2022
Participant instructions will arrive on December 12, 2022.

 

 

 

Hiring Minds Want to Know: How to Create the Ad Mix for Recruitment Success

Date: Tuesday, January 17, 2023
Time: 2:00pm ET/1:00pm CT

Overview: Recruitment may be the biggest challenge businesses are facing in 2023.  Companies can’t sustain or grow without the right people. With so many factors impacting the job market, what recruitment advertising actually delivers results? We’ll tackle this question and more in our recruitment webinar, moderated by Marketron thought leader and Director, Sales Enablement Services, Jeff Ulrich. Jeff will review the trends and issues employers face in recruitment and retention. He’ll then lead a panel discussion with two experts, Erica DreyerDirector of Integrated Media, NRG Media and Kristin ValentineEVP of Marketing, 24 Seven Talent.

 

Learning Objectives
Participants will:

      • Understand the trends impacting hiring and what they say about the future
      • Know how the evolving concept of work is changing recruitment
      • Ability to explain which ad tactics perform the best in helping companies acquire quality candidates and hire them

CPE: 1
(Field of Study: PR/H=Personnel/Human Resources/Level: Overview/Delivery Method: Group Internet Based/No Prerequisites or Advanced Preparation)

Cost:
    • MFM & BCCA Members = $0
    • Corporate Members = $0
    • Non-Members = $75*
Deadline to register: January 13, 2023
Participant instructions will arrive on Monday, January 16, 2023.  

 

 

The Fine Art of Media Collections

Date: Tuesday, January 24, 2023
Time: 2:00pm ET/1:00pm CT

Overview: Managing a media company's accounts receivable portfolio is challenging even in the best of times when trying to accommodate multiple stakeholders ( advertisers, sales departments, and business departments), but with the uncertain economic and sales environments in 2023, there could be heightened challenges.  Staying informed, being flexible, and reacting quickly to changes and the needs of the stakeholders will be paramount.  We'll discuss partnering with sales and gaining their buy-in and support, credit and collection policies, the tools to use, and how the right mix of credit management and collection methods will allow sales and business departments to succeed no matter how 2023 shapes up.

Learning Objectives
Participants will:

      • Learn how to better work with sales departments
      • Understand the importance of having credit and collection policies
      • Gain knowledge of which credit tools and collection methods work best
      • Know how to maneuver in a changing environment

Presenters: Robin Szabo, President, Szabo Associates; and Randy Neff, Vice President, Szabo Associates

             

CPE: 1
(Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet Based/No Prerequisites or Advanced Preparation)

Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
Deadline to register: January 20, 2023
Participant instructions will arrive on Monday, January 23, 2023. 

 

 

 

Music Licensing Update for Radio and TV Broadcasters

Date: February 15, 2023
Time: 2:00pm ET/1:00pm CT

Join Janet McHugh from the Television Music License Committee and Bill Velez from the Radio Music License Committee for education and news about music licensing and how broadcasters are impacted.  For TV, Janet will discuss what music stations can use in their broadcasts and how to avoid the pitfalls of copyright infringement and higher fees.  For Radio, Bill will provide an update on what radio broadcasters need to know about their licenses with ASCAP, BMI, GMR and SESAC.

                                           

Learning Objectives
Participants will:
      • Understand and explain the current status of negotiations for music licensing fees.
      • Explain how to avoid the pitfalls of copyright infringement and higher fees. 

CPE: 1
(Field of Study: SK=Specialized Knowledge/Level: Update/Delivery Method: Group Internet Based/No Prerequisites or Advanced Preparation)

Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
Deadline to register: February 13, 2023
Participant instructions will arrive on February 14, 2023. 

 

 

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]