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UPCOMING TOWN HALL WEBINARS   

How do Sales, Traffic, Production, On-Air & Billing Intersect?

Date: Wednesday, January 22
Time: 1pm CT (2pm ET, 11am PT)

Overview: How can small stations make the cycle of “proposal to cash” more efficient, less prone to error, and able to handle higher volumes without increasing manual workload? What tools are available to automate laborious processes, increase accuracy, and maximize revenue? Join Rob Bertrand, CEO of XTOC: The Technical Operations Company, as he details what he has learned over the course of his career in technology leadership of some of the industry’s largest commercial and public radio stations. Hear how the workflows and efficiencies he brought to public media from his commercial experience increased accuracy in a high-volume sales environment and enabled his stations’ sales teams to seamlessly sell broadcast and digital assets and automate many of the logistics required to successfully move from “proposal to cash.”

Presenter: Rob Bertrand, CEO, XTOC

 CPE: 1 
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding and ability to explain: 
  • The workflow from “proposal to cash” for radio sponsorship sales
  • Common pitfalls and how to avoid them
  • A sampling of SaaS solutions that can simplify operation and add value
Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*   
Deadline to register: January 21, 2025
Instructions sent to participants on  January 21, 2025

 

 

 

Questions, suggestions or information: Contact [email protected]  

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]