UPCOMING TOWN HALL WEBINARS  

So You’ve Been Hacked – Now What?

When: Wednesday, March 13
Time: 2pm ET/1pm CT/12pm MT/11am PT 

Overview: This webinar will provide an overview of how your company should respond to a cybersecurity incident, including discussion of best practices derived from lessons learned from some of the largest incidents to have occurred in 2023 and early 2024. You will learn some of the challenges involved, what regulators expect to see, and what they will ask about post-incident. You will also learn what you should be focused on pre-incident and why tabletop exercises may not be the best vehicle for preparing you for what really happens.

Presenter: Chris Cwalina, Global Head of Cybersecurity and Privacy, Norton Rose Fulbright US LLP

Learning Objectives
Participants will:

      • Understand the best practices for responding to a cyber attack
      • Ability to discuss lessons learned from companies who have faced recent attacks.
      • Explain what regulators look for and expect from companies. 

CPE: 1 
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation 

Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
 Deadline to register: March 12, 2024
Instructions sent to participants on March 12. 

 

The Myers Report on Agency and Advertiser Perceptions of 200 Media Sales Organizations 

When: Tuesday, March 26
Time: 2pm ET/1pm CT/12pm MT/11am PT 

Overview: The Myers Report Survey of 4,200 Agency Decision-Makers and Influencers uncovers valuable intelligence on growth obstacles and opportunities for 12 media categories and more than 200 media sales organizations. Jack Myers shares a customized report for financial officers, including proprietary data on competitive media strengths and weaknesses, factors influencing planning and buying decisions, knowledge gaps preventing sales growth, opportunities for revenue growth, specific recommendations for budget allocation. Data includes details on multiple respondent groups, including responsibility by media, by agency, by decision-making authority, by seniority, and by media company clientele. This is a one-time only opportunity for a behind-the-scenes look at the most comprehensive B2B research available to media companies on their clients and business practices.

Presenter: Jack Myers, Founder, MediaVillage/The Myers Report

Learning Objectives
Participants will:

    • Have an understanding of advertising revenue growth opportunities
    • The ability to explain the reallocation of advertising sales and marketing budgets for optimum effectiveness
    • Have the ability to discuss organizational recommendations for optimizing short and long term ad revenue growth 
CPE: 1 
Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation 
Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
 Deadline to register: March 25, 2024
Instructions sent to participants on March 25. 

 

Questions, suggestions or information: Contact [email protected]  

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]