The Impact of Political Ad Spending on the Media and Entertainment Sector

Session Description: This session is designed to examine what the record-breaking political ad spend projected for this year means for our industry.  Four RSM experts will discuss the shift from local broadcast and linear TV to digital and connected TV (CTV); how data analytics is used to optimize reach to target audiences; and best practices in combatting the riskes of generative AI driving misinformation during the election season.

CPE: 1 
Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation)