Revenue from digital inventory continues to soar for broadcasters. With early adopters leading the way, some broadcasters are wondering how to tackle the challenges that come with digital growth. Organizations must ensure advertisers can amplify their reach across terrestrial and digital formats without adding expenses that negate the benefits of the new digital tactics. From org charts and compensation models to back office systems, this panel will share best practices from media companies that are successfully tackling the digital landscape today.

(MAS/1 CPE/O)