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TOWN HALL WEBINARS   

MFM Webinar Registration Fees
        • MFM Members = $0
        • Non-Members = $75 


Upcoming Webinars:  

Part 1 of 2: From Hesitation to Hands-On - Building Credibility with AI

Date: Tuesday, October 14
Time: 1pm CT/2pm ET/11am PT

Overview: AI isn’t coming, it’s already here. In Part 1, we cut through the noise to show how pragmatic leaders can create credibility, capability, and influence through deliberate experimentation. Shift from hesitation to action with a clear framework to test, prove, and lead AI adoption in your organization.

Presenter: Chase Cabanillas, Chief Technology Leader, Whip Media

CPE: 1
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):

        • Why leaders can’t wait for “perfect” AI maturity
        • Live demos of hands-on workflows using ChatGPT, Claude, Gemini, and more
        • Real-world examples of AI enhancing planning, reporting, and decision-making
        • Playbook for starting small, learning fast, and leading by example

Deadline to register: October 13, 2025
Instructions sent to participants on October 13, 2025

   

Local Advertising Outlook 2025-2026: Trends, Insights, and Strategies for Financial Success

Date: Thursday, October 23, 2025
Time: 1pm CT/2pm ET/11am PT

Overview: Join BIA Advisory Services analysts for a webinar where they will share their outlook for the local advertising marketplace through 2025 and early 2026. This session will cover media revenue expectations and insights into advertising spending trends, both nationally and in select local markets.

Key topics of the webinar will include:
      • BIA's local video forecast, encompassing local TV, cable, out-of-home advertising, digital devices, and Connected TV (CTV)/Over-the-Top (OTT) services.
      • Analysis of the latest consumer behavior trends influencing television advertising strategies.
      • Expectations for local television in a political year.
      • Insights into key local television sectors such as healthcare, automotive, retail, and restaurants.
The webinar will also include analysis based on BIA's new TV and Radio M&A Profiles that offer valuable data for market analysis and informed decision-making related to acquisitions, duopolies, and market swaps. 


BIA's U.S. Local Advertising Forecast is created using proprietary broadcast survey data, along with industry and partner data, and economic analysis. This forecast is the basis of BIA’s insights and analytics that guide sound business decision-making regarding advertising strategies, acquisitions and broadcast operations.

Presenters: Rick Ducey, Managing Director, BIA Advisory Services; Senan Mele, Vice President, Forecasting & Data Analysis, BIA Advisory Services; and Tom Buono, Founder & CEO, BIA Advisory Services

         

CPE: 1
Field of Study: MS=Management Services/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):

        • Current landscape of local advertising revenue by media, including local TV, local radio, and other key digital and traditional media.
        • Local video forecast, analysis and trends
        • Share of advertising wallet by DMA, owners 

Deadline to register: October 22
Instructions sent to participants on October 22, 2025

 

The Future of TV Measurement: Capturing Total Audience in a Fragmented Landscape

Date: Thursday, October 30, 2025
Time: 1pm CT/2pm ET/11am PT

Overview: This presentation by Nielsen focuses on the evolving media landscape, highlighting key trends in TV consumption.  It shows how local news programming, streaming, and over-the-air (OTA) antennas have gained prominence, and how Nielsen's new measurement tools can help advertisers and broadcasters navigate these changes.

Presenter: Michael Weinisch, VP, Local Audience Insights, Nielsen

CPE: 1 [Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation]

Learning Objectives
Participants will have an understanding (of):

        • The evolving media landscape, highlighting key trends in TV consumption
        • How local news programming, streaming, and over-the-air (OTA) antennas have gained prominence
        • How new measurement tools can help advertisers and broadcasters navigate these changes.

Deadline to register: October 29
Instructions sent to participants on October 29, 2025

Part 2 of 2: Scaling Smarter & Shaping the Future - When AI Becomes the Default (and Beyond) 

Date: Wednesday, November 5 
Time: 1pm CT/2pm ET/11am PT

Overview: Once leaders move from pilots to practice, the next challenge is operationalizing AI across the business—while preparing for the disruptive transformations it will drive. Embed AI as the default in today’s operations while developing the leadership strategy and mindset to seize tomorrow’s disruptive opportunities.

Presenter: Chase Cabanillas, Chief Technology Leader, Whip Media

CPE: 1
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):
    • From pilots to process: turning early wins into repeatable, scalable workflows in modeling, forecasting, and licensing
    • Building compounding value through integrated tools, cross-platform automations, and governance-aware workflows
    • Driving adoption: training teams, reducing resistance, and embedding AI into the culture of daily work
    • The disruptive frontier: what happens when AI reshapes the process itself
    • The jagged frontier: balancing bold moves with operational risk while spotting high-leverage opportunities

Deadline to register: November 4, 2025
Instructions sent to participants on November 4, 2025


Enhance your existing Accounting, Sales & Marketing with Business Data

Date: December 4, 2025
Time: 1pm CT/2pm ET/11am PT

Overview: Are you planning to automate data elements into your customer onboarding and approval process? Would you like to add more business information data to your Marketing/CRM system, sales pipeline system and Credit application or customer approval workflow? This session will cover the basics of integrating business data into your existing systems. The presenters will show you how it works, what to expect, what questions to ask and unique ways to integrate business information to add more value to the systems and platforms you already have. This session is not full of technical jargon but will give you an explanation of some of the terminology that may come up as you consider data integration.

Presenters: Scott Garger, Sales Director, Creditsafe USA; and Leo Lichman, Partner Relationship Manager, Creditsafe USA

           


CPE: 1
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):

        • The basics of integrating business data into your existing systems
        • The terminology that may come up as you consider data integration
        • How to plan automation data elements into your customer onboarding and approval process

Deadline to register: December 3, 2025
Instructions sent to participants on December 3, 2025

 

More Educational Opportunities:

 

Questions, suggestions or information: Contact [email protected]  or [email protected] 

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]