Overview: 2022 promises more uncertainty for all businesses. What media companies can expect is continued innovation and technological advances, potential new tax legislation, and new revenue opportunities. MFM has assembled expert speakers to share their thoughts about how uncertainty coupled with regulation and innovation might affect media companies in 2022 and beyond. 

Dates:

  • Tuesday, October 19 – 1:00PM EST to 3:00PM EST (materials sent to attendees on 10/18)
  • Wednesday, October 20 – 1:00PM EST to 3:00PM EST (materials sent to attendees on 10/19)

CPE: Up to 4 Units (specific details available soon)

Member Co-Chairs:
Beth Bramowski, Controller/CAO, Audacy
Cliff Ejikeme, SVP Controller & Treasurer, A+E Networks 

Preliminary Agenda

Day 1

October 19 (all Eastern Time)

1:00 PM – 1:10 PM EASTERN
Welcome and Introductions

Co-Chairs: Beth Bramowski, Controller/CAO, Audacy; and Cliff Ejikeme, SVP Controller & Treasurer, A+E Networks

1:10PM - 2:00PM EASTERN 
Keynote Speaker - Jay Bryson, Managing Director, Chief Economist, Wells Fargo Corporate and Investment Bank 

Overview: Our opening speaker will discuss the current state of the U.S. economy, and its outlook over the next two years, which will include forecasts of GDP growth, inflation, and interest rates.
(SK/1 CPE/O)

2:00PM - 2:05PM EASTERN
Break

2:05PM E - 3:00PM EASTERN
Session - Taxes and the Biden Administration
Speaker: Andrew Prior, Managing Director, Tax Policy Services, PwC US
(T/1 CPE/O)

Day 2

October 20 (all Eastern Time)

1:00 PM - 1:10 PM EASTERN
Welcome and Day Two Introductions

1:10PM - 2:00PM EASTERN
Session - Reinventing Revenue
Panelist: Ryan Moore
, SVP Digital Sales, Sinclair Broadcast Group; Chase Rankin, SVP, Sales and Marketing, Las Vegas Review-Journal; and Lori Burgess, COO, Beasley e-Sports 

Overview of topics to be discussed:

  • Content marketplace is too crowded; build new businesses to provide gateways to new opportunities
  • Generate new revenue streams - software technology for local ad market; invest in studio business to produce short form content, increased podcasting
  • Embrace technology; its critical for future growth
  • Use technology to launch digital ad agency; squeeze out the middlemen – ad agencies, improve profit margins
  • Impact on ad agencies; how will they respond?  Will they partner or fight?
  • Audience targeting –
    • How do we attract the new younger audience?  Gen Y and Z combined are bigger than the boomers. 
    • We do not want our products to miss the young audience and age out with the boomers.
    • A changing marketplace requires an evolving mindset to stay ahead of it.  We are all in A Legacy business; we must disrupt it or else someone will disrupt it for us.

(SK/1 CPE/O)

2:00PM - 2:05PM EASTERN
Break

2:05PM - 3:00PM EASTERN
Session - Ad Sales and Data Analytics
Panelists: Don Robert
, EVP, Research, A+E Networks; Peter Olsen, President, Ad Sales, A+E Networks; Dan McKinney, VP Data and Analytics, Audacy

Overview of topics to be discussed:

  • Privacy – aggregating data and keeping it controlled/protect vs. trending interests of consumers now wanting to take back control of their data
    • Impact of data privacy; how do you get consumers to be willing to show their data?
  • Free services/technology to the consumer but comes with the price of giving personal data to provider
  • Big Data – it’s now easier/cheaper can store lots of data and make use of it. 
    • It’s nothing if you don’t know how the audience is changing/shifting and consuming your products.
    • Concept that all companies are now digital and need to play in this space to better address the needs of their consumers
    • How do you convert what people say to what they do?
  • What tools do we need for the future; does it matter which tool you have? it’ll require intensive labor to make it work.
  • Artificial Intelligence – debate over what’s best automated versus being human curated.  Where and how to apply AI and how to maintain control over it.
    •  Determine optimal placements of content; use AI to understand why consumers consume certain content.
  • What role can Finance/Accounting play in this evolving landscape?

(SK/1 CPE/O)

Registration - Sorry Registration is now CLOSED as of Oct. 19

  • MFM & BCCA* Members: $0 (Free)
  • Non-Members: $250 (includes 1-year trial membership for MFM)
               

 

 *BCCA Members who would like to participate please send an email to [email protected] for a discount code.

Day 1 Speakers
       
Day 2 Speakers
         
     

CPE: 1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.

Attendance at all Media Outlook sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to four [4] CPE credits. 

All attendees must register with Zoom to participate in the seminar. Those eligible for CPE credits will also be asked to complete and certify the online survey available at the address included with attendee instructions and provided at the end of each day. Those requesting CPE credit must also answer the 3-polling questions per 50-minute session to show participation. Attendance forms are kept on file for six (6) years. 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: No course prerequisites or advance preparation are required for any sessions.  

INSTRUCTIONAL METHOD: Group Internet – Live

Code Area/Maximum Number of CPE Credits for 2-Day Seminar

T - Tax - 1
SK - Specialized Knowledge - 3

LEARNING OBJECTIVES: 

Opening Keynote - The Economy (Day 1)

  • Ability to explain how the current and future economy affects media businesses;
  • Demonstrable understanding of challenges facing the financial markets, GDP growth, inflation, and interest rates.

Taxes and the Biden Administration (Day 1)

  • Communicate potential new tax legislation and how it will affect the media industry;
  • Understand how to make the best decisions to strategically move your business forward.  

Reinventing Revenue (Day 2) 

  • Understand how new revenue streams impacting base business model/core business
  • Ability to explain how has the media/finance industry evolved

Ad Sales and Data Analytics (Day 2) 

  • Understand how bid data  and how it can be stored and how companies make use of it. 
  • Communicate where and how to apply AI and how to maintain control over it 

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.