The local TV industry is moving quickly to make Impressions-based transactions the coin of the realm. Increasing fragmentation and expanding for this transformation. Using Impressions gives consistent metrics that Buyers & Sellers can agree upon, such as a deeper set of programs to reach target audiences & deliver fundamental measures like Reach and Frequency. Please join our panelists from Nielsen, CoxReps, and the agency and station side for a lively discussion of what impression-based selling means to them

(SKA/1 CPE/O)