The Future is Now – Media Outlook 2021: Progress, Profit, People

Seminar sponsored by The Siegfried Group 

Overview: 2021 promises continued uncertainty for all businesses. What media companies can count on is continued innovation and technological advances, ongoing economic pressures, and the need to continue professional development for their workforce. MFM has assembled a group of expert speakers in each of these areas to share their vision of how uncertainty, regulation, and new ways of working will affect media companies in 2021 and beyond.


  • Tuesday, October 20 – 1:00PM EST to 3:00PM EST (materials sent to attendees on 10/19)
  • Wednesday, October 21 – 1:00PM EST to 3:00PM EST (materials sent to attendees on 10/20)

CPE: Up to 4 Units (specific details available soon)

SESSION SCHEDULE [download schedule]

Day 1

October 20 

1:00 PM – 1:10 PM EASTERN
Welcome and Introductions
MFM: Mary M. Collins, President & CEO, MFM/BCCA

Co-Chairs: Cindy Pekrul, SVP and Deputy Controller, Accounting Business Services WarnerMedia; John S. Sanders, Principal, Bond & Pecaro, Inc.

1:10PM E - 2:00PM EASTERN 
Keynote Speaker
Overview: Schilowitz has carved out a unique role for himself in the motion picture and entertainment industry. Prior to joining Paramount, he was the Futurist at 20th Century Fox, where he worked on the evolving art, science and technology of advanced interactive visual storytelling. Known for his work in both virtual and mixed reality, Schilowitz has consulted worldwide consulted worldwide for the movie, TV, interactive, and gaming industries. 
Speaker: Ted Schilowitz, Paramount Futurist
(SK/1 CPE/O)

2:00PM E - 2:05PM EASTERN

2:05PM E - 3:00PM EASTERN
Changing Media Revenue Landscape  [Download Presentation 1] [Download Presentation 2]
 Goss has spent the last 35 years, of his 45-year investment industry career, focused on the media and entertainment industries. A sought-after speaker, his comments appear in local, regional, and national print and electronic media outlets including The Wall Street Journal, Barron’s, The Washington Post, The Hollywood Reporter, Variety, CNBC, Bloomberg, and many others. 

Speaker: Jim Goss, CFA, Managing Director and Senior Research Analyst, Barrington Research Associates
(SK/1 CPE/O)

Day 2

October 21 

1:00 PM – 1:10 PM EASTERN
Welcome and Day Two Introductions
Co-Chairs: Tracy Clark, Senior Director of Finance, Hearst Television; Cindy Pekrul, SVP and Deputy Controller, Accounting Business Services WarnerMedia

1:10PM E - 2:00PM EASTERN
Topic: Your Future is Now! How to Grow Your Individual Leadership to Achieve Your Personal & Professional Goals – Part 1 [Presentation]
Overview: Brooks is a Leadership Advisor who works to create compelling relationships with senior financial executives. Her mission is to help them become more successful leaders in their organizations.
Speaker: Lori Mahoney Brooks, Director, The Siegfried Group, LLP
(PD/1 CPE/O)

2:00PM E - 2:05PM EASTERN

2:05PM E - 3:00PM EASTERN
Topic: Individual and Workforce Leadership Breakout Sessions - Part 2
Overview: Moderated discussion groups for issues including: ways to ensure professional development opportunities in work-at-home environment; plans for returning to office environment; hybrid workforce; COVID-19-related benefits considerations; and more.


(PD/1 CPE/O)

Note: This is a working schedule and is subject to change. 

CPE: Participants registered for the seminar will be eligible to receive up to four (4) CPE credits toward their certified public accounting (CPA) license. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

CPE information for CPAs

PROGRAM PREREQUISITES/ADVANCE PREPARATION: No course prerequisites or advance preparation are required for any sessions.  

INSTRUCTIONAL METHOD: Group Internet –  Live


Area – Maximum Number of CPE Credits


Personal Development - 2


Specialized Knowledge - 2



Opening Keynote

  • Ability to explain how concept of virtualization of goods and services affects media businesses;
  • Demonstrable understanding of challenges facing content creators facing advanced algorithms intended to optimize media consumption.

Changing Media Revenue Landscape

  • Communicate about a minimum of two recent changes to media’s advertising revenue mix;
  • Discuss the relationship between consumer demographics and media usage.

Your Future is Now! How to Grow Your Individual Leadership to Achieve Your Personal & Professional Goals

  • Explain why understanding self is important to achieving leadership goals;
  • Describe what is meant by “mindset” and ways mindset affects leadership outcomes.

Individual and Workforce Leadership Breakout Sessions

  • Explain motivation behind personal and professional goals;
  • Discuss how understanding motivation can help position an individual for success;
  • Explore ways to help members of remote workforce achieve personal and professional goals. 

About seminar sponsor...The Siegfried Group: The Siegfried Group is a leading, national CPA firm that helps financial executives with Effective Leadership and Successful Execution. Siegfried provides Leadership Advisory and Talent Delivery services - allowing financial executives to better enhance clarity, prioritization and innovation while matching those leaders with the high-potential financial talent needed to execute initiatives.