UPCOMING TOWN HALL WEBINARS   

The Impact of Political Ad Spending on the Media and Entertainment Sector

When: Wednesday, April 24
Time: 2pm ET/1pm CT/12pm MT/11am PT 

Overview: This session is designed to examine what the record-breaking political ad spend projected for this year means for our industry.  Four RSM experts will discuss the shift from local broadcast and linear TV to digital and connected TV (CTV); how data analytics is used to optimize reach to target audiences; and best practices in combatting the risks of generative AI driving misinformation during the election season.

Moderator: Victor Kao, National Media and Entertainment Leader, RSM US LLP
Presenters: Matt Twomey, Director (Media and Entertainment Eminent), RSM US LLP; Justin Krieger, Director (Technology Eminent), RSM; Eric Meyer, Director (Management Consulting), RSM US LLP 

             

Learning Objectives
Participants will:

  • Have an understanding of how data analytics is used to optimize reach to target audiences
  • The ability to discuss the shift from local broadcast and linear TV to digital and connected TV (CTV)
  • Have the ability to discuss best practices in combatting the risks of generative AI driving misinformation during the election season
CPE: 1 
Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation 
Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
Deadline to register: April 23, 2024
Instructions sent to participants on April 23, 2024

 2024 Advertising Economy and Upfront Outlook

Date: Tuesday, April 30
Time:  2pm ET/1pm CT/12pm MT/11am PT

Overview: In this webinar, financial analysts and economists for a mid-year review of the advertising economy, Upfront market forecast, and insights on the outlook for national and local media.

Presenter: Jack Myers, Founder/Ecologist, MediaVillage/The Myers Report

Learning Objectives
Participants will:

      • Have an understanding the macro-economic impact on advertising revenues
      • Have the ability to discuss the insights for budget planning for 2nd half 2024
      • Understand the impact of media industry transformation on marketers’ ad spending decisions
CPE: 1 
Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation 
Cost:
  • MFM & BCCA Members = $0
  • Corporate Members = $0
  • Non-Members = $75*
Deadline to register: April 29, 2024
Instructions sent to participants on April 29, 2024

 

Questions, suggestions or information: Contact [email protected]  

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]