When:  Friday, November 1, 2019
Time: 1:00 PM – 5:00 PM (optional offsite happy hour to follow) 

Location: Electronic Arts
209 Redwood Shores Pkwy
Redwood City, CA 94065


AGENDA [print]

Overview: A discussion of issues and trends important to video games companies in 2020 and beyond.

12:30 PM –
Pick-up registration credentials

1:00 PM – 1:10 PM
Welcome and Introductions
MFM: Mary M. Collins, President & CEO, MFM/BCCA
Co-Chairs: Jenna Hardy, VP Finance, Gearbox Software; Stuart Canfield, SVP EA Studios & Corporate Finance, Electronic Arts 

1:10 PM – 2:00 PM
Video Gaming, eSports, and the Future of Media & Entertainment
Speaker: Chris Arkenberg, Research Manager, Deloitte Center for Technology, Media, and Telecommunications
(SKA/1 CPE/O) 

2:00 PM – 2:50 PM
The Evolution of FP&A: What’s Next?
Moderator: Jenna Hardy, VP Finance, Gearbox Software
Speakers: Marc Seewald, VP, EPM Product Management, Oracle; Kerman Lau, VP Finance, Adaptive Insights
(SKA/1 CPE/O) 

2:50 PM – 3:05 PM

3:05 PM – 3:15 PM
Introduction to MFM
Speakers: Mary Collins, President and CEO, MFM; and Brendan Doyle, Sr. Manager, Membership & Marketing, MFM 

3:15 PM – 5:00 PM
Games Finance Roundtable
Moderator: Jenna Hardy, VP Finance, Gearbox
(SKA/2 CPE/O) 

5:00 PM – 6:00 PM
Happy Hour Networking Reception
The Grill House, 264 Redwood Shores Pkwy, Redwood City, CA (Across the street from EA) 

Questions? Contact Brendan Doyle at 847.716.7000 or [email protected]

CPE information for CPAs

PROGRAM PREREQUISITES/ADVANCE PREPARATION: No course prerequisites or advance preparation are required for any sessions.

Code Area -- Maximum Number of CPE Credits
SKA - Specialized Knowledge and Applications - 4

CPE: 1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour. Attendance at all Games Roundtable sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to four [4] CPE credits.

Those eligible for CPE credits will be asked to sign in to receive a CPE certificate. They will also receive a program evaluation form which they are encouraged to complete. Attendance forms are kept on file for six (6) years.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000.

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


Video Gaming, eSports, and the Future of Media & Entertainment

  • Demonstrate knowledge of the games industry landscape, revenues, viewership, investments demographics, and gamer segments;
  • Understand opportunities for the games industry, including AAA titles, downloadable content, eSports, live streaming, cloud gaming and mobile expansion.
The Evolution of FP&A: What’s Next?
  • Ability to describe three trends impacting video games businesses today and how they affect financial planning and analysis;
  • Understand the impact of emerging technology on the finance function.

Games Finance Roundtable

  • Compare and contrast different approaches to accounting; financial planning and analysis; business models; and other issues common to the operation of video games.