Entertainment Finance Conference

The Media Financial Management Association and the Digital Entertainment Group, on Thursday, February 21, 2019, joined together for the first-ever Entertainment Finance Conference, where attendees learned all about the issues affecting finance professionals in the entertainment industry, including film, television, cable programmers, OTT, and games. The afternoon included programming from DEG’s Next Up series followed by a cocktail reception. 

For information please email [email protected].

Photos From Event: Click Here

AGENDA(with available presentations)

MFM Entertainment Finance Conference
Programmed by the Media Financial Management Association (MFM) specifically for forward-looking finance professionals working in film, television, OTT, mobile, digital, games and other content companies.

11:00 AM
Introductions/Welcome
John Powers, DEG Executive Director and Mary Collins, MFM President & CEO

11:00 AM – 11:50 AM  
Finance Workforce of the Future: Impacts of the Digital Age [Presentation]
Speakers: Karlie Humphreys, Director Finance Effectiveness, PwC; Carrie Duarte, Workforce of the Future Leader, PwC

What are the impacts of the digital age on the finance workforce? This session will take a deeper look into the factors shaping the future workforce, the journey required to achieve a next-generation finance model, and 3-5 digital levers available in the market today to accelerate, optimize and automate your finance function.

11:50 AM – 12:15 PM
Box Lunch

12:15 PM – 1:05 PM 
Data and AI: How to Leverage New Technologies to Maximize Your Success [Presentation]
Speaker:  Tobias Queisser, Co-founder & CEO, Cinelytic 

Cinelytic is a cloud-based platform that enables entertainment companies to digitize workflow and inform decision making to increase ROI while mitigating content risk. In this presentation, Co-founder and CEO Tobias Queisser sheds light on the macro/micro situation of the industry and how data/AI can help solve critical issues. He will take attendees through a live demonstration of Cinelytic’s system by running real-time financial scenarios showcasing the power of predictive analytics.

1:15 PM – 2:05 PM    
The Future of Media [Presentation]
Speaker:  David Offenberg, Associate Professor of Entertainment Finance, Loyola Marymount University 

If Netflix is the present, what is the future of media?  LMU’s David Offenberg, leverages the academic literature to make predictions about coming changes to the ways we will consume media.  Consolidation, bundling, and capital constraints could shape the next generation of media platforms as they have shaped other industries before.  The future of media may end up looking just like the past.

2:05 PM – 2:30 PM   
Refreshment Break

2:30 PM
WELCOME & OVERVIEW (DEG Next Up Portion of Conference)
Nadia Haney, VP Emerging Technology, Global Brand Marketing, Universal Pictures Home Entertainment, and Chair, DEG Marketing Committee

2:35 PM
OPENING REMARKS
Peter Horst, Founder, CMO Inc. (Host & Moderator)

2:45 PM
KEYNOTE | L.O.L. Surprise! You Can Launch a Billion Dollar Franchise Exclusively With Digital
Jim L. Wagner, CMO, MGA Entertainment

3:15 PM
CONVERSATION | Finding Your Consumer in a Multi-platform Market
Gregg Colvin, Founder & Partner, 1457 Investment Group and former COO, Universal McCann

4:15 PM
CASE STUDY | The Campaign for ‘Crazy Rich Asians’
Andrew Hotz, EVP Worldwide Digital Marketing, Warner Bros. Pictures

4:45 PM
CONVERSATION | Measuring Your Marketing Effectiveness
Rex Briggs, Founder & CEO, Marketing Evolution

5:15 PM
CLOSING REMARKS
Amy Jo Smith, President & CEO, DEG

5:30 PM – 7:00 PM
Reception/Networking/Cocktails