MEDIA OUTLOOK 2018

Overview: Discuss some of what’s on the horizon for the coming year.

Date: Tuesday, September 12
Time: 12:00pm - 6:00pm (includes box lunch and beer/wine reception)

Location:
Offices of Lowenstein Sandler LLP
1251 Avenue of the Americas, Floor 17
New York, New York

Pricing*:

  • MFM member - $99
  • MFM corporate member - $79
  • Never Member w/out trial membership - $149
  • Never Member w/ trial membership - $250 

(*Rates increase $25 on 9/6/17)

Registration Forms:
Online Registration
Printable Registration

Preliminary Working AGENDA

11:30 AM – 12:00 PM                      
Registration (17th Floor at Lowenstein Sandler LLP, NYC) 

12:00 PM – 12:45 PM
Box Lunch 

12:45 PM – 1:00 PM
Welcome and Introductions by Co-Chairs
Stuart Benson, CFO, Helios and Matheson
Brian Ignatowski, VP Controllership, Disney Financial Services, LLC 

1:00 PM – 1:55 PM
Keynote Address: 2018 Outlook for Media Businesses
Speaker: Paul T. Sweeney, Bloomberg Industries, U.S. Director of Research, Senior Analyst-Media & Internet
(F/1 CPE/O)

1:55 PM – 2:50 PM
Panel: The Value of Having a Real Social Media Strategy  
Speakers:
Emily Giegerich, Marketing Strategist, Squeaky Wheel Media (Moderator)
Luke Kerr-Dineen, Senior Social News Editor, USA TODAY Sports Media Group (FTW); Mike Foss, Director of Social Media, ESPN
(SKA/1 CPE/O)

2:50 PM – 3:10 PM
Break sponsored by Oracle + Netsuite
 

3:10 PM – 4:05 PM 
Panel: Why are Video Games a $104 Billion Business and Growing? 
Speakers:
Richard Taub, SVP Broadcast & Digital Services, Media Audits International (Moderator)
Joost van Dreunen, CEO & Co-Founder, SuperData Research; Bill Podurgiel, Studio Manager, Avalanche Studios
(SKA/1 CPE/O)

4:05 PM – 5:00 PM
Topic: Opportunities for 2018 and Beyond
Speaker: 
Mitch Lowe, CEO,  MoviePass
(SKA/1 CPE/O)

5:00 PM-6:00 PM
Beer/Wine Reception

CPE information for CPAs 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: No course prerequisites or advanced preparation are required for any sessions.     

INSTRUCTIONAL METHOD: Group – Live 

Code

F

SKA

Area – Maximum Number of CPE Credits

Finance - 1

Specialized Knowledge and Applications - 3

CPE: 1 CPE credit available for a minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on a 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to four [4] CPE credits. 

Those eligible for CPE credits will be asked to sign in to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years. 

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. 

 

LEARNING OBJECTIVES:  

Keynote Address – 2018 Outlook for Media Businesses

  • Demonstrable understanding of how key issues such as cord cutting, Internet competition, global ad trends (digital and traditional media) are likely to impact media business in 2018.

The Value of Having a Real Social Media Strategy

  • Provide a minimum of two examples of ways social media can be used to increase brand exposure, foster community trust, establish thought leadership, or enhance client relationships;
  • Ability to thoughtfully discuss the accuracy of ROI measurements for social media strategies.

Why are Video Games a $104 Billion Business and Growing?

  • Demonstrable understanding of a minimum of two factors driving video game revenue growth;
  • Discuss ways in which video game development is increasingly intersecting with other media industry segments.

Opportunities for 2018 and Beyond

  • Discuss what current viewing habits say about how consumers want to access video content and what technology can provide them;
  • Understanding of what led to success for Amazon and Netflix;
  • Ability to identify a minimum of one opportunity for a future disruptive technology.