The Ebb and Flow of Media's Lifeblood: Local Ad Dollars

There's no question that local businesses have been adjusting their marketing budgets in favor of digital media in recent years. But is that about to end? This webinar with advertising analyst Gordon Borrell examines results from the nation's largest survey of local advertisers and forecasts what's happening in 2018, and what's likely to happen over the next three years. Spoiler alert: The days are numbered for digital-advertising growth. You'll learn what local advertisers are buying, how that's changing, and how they view the strengths of traditional print and broadcast media compared with the spate of digital products they're buying.

Speaker: Gordon Borrell, CEO, Borrell Associates Inc.