Macro Trends for Local Advertising in 2017

Speaker: Gordon Borrell, CEO, Borrell Associates

Overview: Local advertising continues to grow, but internal ebbs and flows in media buying have created an uneven landscape for local media companies.  This webinar by local advertising analyst Gordon Borrell lays out the major trends, and offers five predictions for 2017 -- and how media companies can capitalize on those trends.

Cost: FREE to members and non-members (however, you must fill out the online or printable registration form to participate)
Deadline to register: Monday, February 13 (any registrations received after 5pm Central will be charged $50 late fee) 

CPE: 1 Field of Study: SKA; Level: O; Prerequisite: None  Delivery: Group Internet 

Learning Objectives: 

• Ability to recognize current advertising trends
• Compare and contrast how companies can capitalize on the trends