MEDIA FINANCE FOCUS 2013
53rd Annual Conference
Unmasking Secrets to Success

AGENDA

SUNDAY, MAY 19
10:00am - 11:30am	MFM Executive Committee Meeting Chambers IV
12:00pm - 2:00pm	MFM Board of Directors Meeting Chambers IV
12:30pm - 4:30pm	Registration Desk Open to Advanced Paid Registrants only - there will be no on-site registrations (those not signed up yet) taken until Monday morning Roosevelt Ballroom Foyer (Mezzanine Level)
2:00pm - 3:15pm	Additional Management Sessions (Pre-registration required for sessions) $50 each or $75 for both [registration form] Becoming a Better Manager: "Don’t Manage Time" Speaker:  Barb Kurka, Executive Coach Have you ever complained about having too much time? How many time management systems have you tried?  How long is your to-do list? Meetings. Deadlines. Employees to manage.   Performance evaluations.  The CEO wants you to find more spending cuts.  Your staff want more money, or more time off. Your spouse complains that you're constantly connected and your kids wonder who you are.  Your eating habits are out of whack...and your back may be, too, since you don't exercise the way you want to.  You're beginning to think the hamster wheel may be a good screen saver.  This interactive workshop will help you discover how not managing time can make you a better manager, spouse, parent…and more. (MAS/1.5 CPE/O) Chamber III
3:30pm - 4:45pm	Using Technology to Your Advantage Moderator:  Lou Trebino, KPMG Panelists: Yang Adija, Turner Broadcasting System; additional TBA Technology is shaping dramatically how media and entertainment companies conduct business 24/7. The impact of technology, such as cloud, mobilization and wireless enablement is quickly changing the face of how content is consumed and produced.  The lines between professional  and personal use of technology have blurred and are quickly being erased.   Companies are at a pivotal point to leverage the myriad devices familiar to their employees, and migrating applications with an eye on flexibility, scalability, and cost shifting.  How will companies think strategically while also staying nimble enough to quickly adapt to new consumer technology as it brought to market and more importantly, the demands of the workforce?  Hear firsthand how your peers are addressing the technology challenges of today, tomorrow and years to come to stay ahead of this highly competitive landscape. (MAS/1.5 CPE/O) Chamber III
5:30pm - 7:00pm	Newcomers & Greet the Groups Reception (invitation only) sponsored by:          Location: Waldorf Astoria Ballroom
7:01pm	Free Evening DINNER on your own - Enjoy NOLA!!!
MONDAY, MAY 20
7:30am - 5:00pm	Registration Desk Open
7:30am - 8:30am	Welcome Coffee Sponsored by: Location: Crescent City Ballroom foyer
8:30am - 10:10am	General Session Welcome: Jay Dardenne, Lt. Governor of Louisana Louisiana Lieutenant Governor Jay Dardenne is the ideal person to open Media Finance Focus 2013.  His undergraduate degree in Journalism from LSU (now the Manship School of Mass Communication) is testament to his passion for the fourth estate.  A longstanding involvement in legislative initiatives designed to support and promote the state’s media industry demonstrates his understanding of the many contributions media businesses make to states including Louisiana.  In addition, attendees can expect to learn lessons about responding to a changing environment; when he assumed control of the Department of Culture, Recreation and Tourism he introduced a new brand for the state: Louisiana: Pick Your Passion.      Keynote: Leigh Gallagher, Asst. Managing Editor, Fortune Magazine Leigh Gallagher oversees some of FORTUNE’s most recognizable franchises, including “Best Companies to Work For” and “40 Under 40.”  An experienced business news commentator, she has appeared on a variety of television programs and is a regular guest on MSNBC’s “Morning Joe” and  NPR’s “Marketplace.”  She is also the author of the forthcoming book, The End of the Suburbs: Where the American Dream is Moving. Today Ms. Gallagher will provide attendees with her observations about doing business in a multi-media world.  What are the changes and how are she and her colleagues adapting to them?  What are the challenges and opportunities?  How does she see these changes or this evolution impacting the media consumer?  In addition she will share her thoughts, as a content producer, on what she believes the financial team needs to know. Award Presentation--Peter F. Szabo Award to Michael Denson, Katz Media Group Sponsored by: Music Credit: Vince Vance & The Valiants’ “I Know What It Means to Miss New Orleans” from I Know What It Means to Miss New Orleans appears courtesy of Waldoxy Records [2:25]. “I Know What It Means to Miss New Orleans” written by Andy Stone. Published by Peertunes, Ltd. o/b/o itself and Good Ole Delta Boy Music (SESAC). MFM and BCCA would like to offer a special thank you to Media General’s WFLA-TV, Tampa, FL for producing our opening video. (SKA/2 CPE/O) Crescent City Ballroom
10:10am-10:30am	Coffee ONLY Break/Networking (no food provided)
10:30am - 11:20am	Super Sessions:  New Generation's Surprising Take on Media and Its Future Moderator:  Janet Stilson, Editor, The Financial Manager Speaker: Jack Myers, Myers Media Business Network Jack Myers will share his unique perspectives on the future of legacy and digital media, reporting on exclusive insights from his best-selling book Hooked UP: A New Generation’s Surprising Take on Sex, Politics and Saving the World. He will explain the generational dynamics that are transforming culture, society, business, media and marketing and why the next four years are the most important of the 21st Century. Based on his exclusive research, Jack will share insights into the dynamics driving the business for the next several decades and provide valuable guidance for executives responsible for hiring and training the next generation of leaders. (BMO/1 CPE/O) Salon V Non-Traditional Audience Measurement (Cable Committee) (SKA/1 CPE/I) Chamber I, III An Inside Look at Paid Content (Newspaper Committee) Panelists:  Matthew Skibinski, Press+; Chuck Lynds, Schurz Communications Every day we hear about another publication implementing a paid content model via a metered paywall.  What is the paid content model and how does it operate?  How do paid content models impact existing customers?  What is metering and how is it managed?  What tools are available to measure the effectiveness of a metered paywall? How much effort is required to implement a metered paywall?  What are real life results and learnings from moving to a paid content strategy? Learn how implementation of a paid content strategy via a metered paywall can create new revenue streams while preserving existing advertising revenue and online and print audience. (SKA/1 CPE/I) Chamber II, IV
11:30am - 12:20pm	Breakout Sessions   State of the Media Democracy Moderator:  Jeff Farin, Deloitte Speaker:  Alma Derricks, Deloitte Deloitte Consulting’s multi-generational analysis of consumer media, device and technology trends yields clues and provides critical insights to help companies make smart, well-timed business decisions and investments. For example: Twenty-six percent of consumers are” digital omnivores” (own a laptop, smartphone and tablet); Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices; and tablet owners stream movies 70 percent more often than non-tablet owners.  More than 80 percent of consumers are multi-tasking while watching TV, 93 percent of Americans  say that Internet access is their most valued household subscription and more than half of all consumers are willing to pay a premium for faster Internet connection with tablet and smartphone owners more inclined to pay for faster connections.  With profound implications for content creators, advertisers, distributors, device manufacturers and service providers, this session will offer insights into the changing media, technology and telecommunications spaces amd consider what’s next. (SKA/1 CPE/O) Chamber I, III Accounting Update Moderator:  Brian Pendley, Ernst & Young Panelist:  Sara Nastopoulos, Ernst & Young An update of the latest developments in rule making by the FASB, AICPA, SEC and PCAOB.  Topics covered will include: an update on the joint projects (FASB/IASB) including the revenue and lease standards; SEC Comment Letter trends and hot topics; private company rule making; and PCAOB rule making and impact on audits. (AC/1 CPE/U) Conti/Lafitte  Big Data in Media: Opportunities and ROI Speakers:  James B. Fulton and Nitesh Chawla,  Aunalytics, Inc Big Data is an integral part of the rapidly changing business climate in media; it is resident in disparate data sources, which collectively present a unique opportunity to develop a complete 360 view of a subscriber and micro-targeting. This presentation will focus on aggregation and integration of such disparate data sources to discover novel ROI opportunities for subscriber acquisition, churn reduction, advertisement portfolio and social media penetration. (SKA/1 CPE/I) Orpheum Yield Management Moderator:  Tom Peck, Daily News - U.S. News and World Report Speaker: Matt Lindsay, Mather Economics Yield management for content providers.  How to maximize revenue from audience and advertising customers using targeted subscription pricing, product bundling, customer acquisition channels, and advertising pricing strategies.  Content providers are 'platform firms' that derive revenue from attracting an audience and then selling access to that audience.  Examples of platform firms include Newspaper Publishers, Broadcasters, Shopping Malls, Sports Clubs, and Payment Cards, and their optimal pricing strategy needs to incorporate both customer groups.  I will discuss tools and tactics for growing revenue from audience and advertising customers, with an emphasis on emerging opportunities from new digital products and sales channels. (F/1 CPE/I) Chamber II, IV Collecting Receivables in the Media Industry Moderator: Mindy Sugarman, Gray Television Speaker: Dan Spilotro, Spilotro Law Firm This program will discuss collection litigation topics that echo common commercial litigation issues in collecting media receivables – including pre-suit collection issues; form contracts; discovery; what to expect at trial and post-judgment enforcement. In addition, attendees will learn the difference between using a collection agency versus a law firm. (BL/1 CPE/O) Salon V
12:30pm - 1:30pm	LUNCH ON YOUR OWN (NO lunch provided to attendees) Committee Luncheon & Meetings for current (as of 3/1/13 committee members) - invitation only Sponsored by:
1:30pm - 3:20pm	Rountable SessionsSessions Major Metros Newspapers (open to industry members only) Moderator:  Tom Peck, Daily News - U.S. News and World Report This will be a moderated discussion covering issues of particular interest to those working for Major Metropolitan newspapers.   Session will cover   Digital Advertising Strategies & Structures, including Sales Structure/Evaluating returns on new sales opportunities, accounting for digital products, metered websites and paywalls;  hyperlocal strategy, including cost and revenue balance, metrics to track success and revenue opportunities; circulation, as relating to print edition price increases and  frequency consideration; and  alternative revenue sources such as monetizing photos and commercial printing.  This session will also address the role of the CFO and cost savings ideas, centralization and outsourced functions. Participants will be able to present additional topics as well. (BMO/2 CPE/A) Chamber I, III Community Newspapers (open to industry members only) Moderator: Bill Waters, Swift Communications This will be a free flowing discussion of topics of interest to community newspapers, including:  grappling with proper reporting of new digital revenue streams and related expenses; considerations in revamping advertising sales compensation plans; revenue opportunities in circulation; health care reform in 2014; forecasting; dashboards and metrics; responding to declines in legal advertising revenues; acquisition landscape and other portfolio diversification; and much more. (BMO/2 CPE/A) Pontalba Room Television (open to industry members only) Moderator: Tim Mulvaney, Media General Roundtable discussion with your Broadcast peers!  This Broadcast-centric discussion will take shape by what you want to talk about.  Would you like to share and hear ideas to improve your Broadcast Cash Flow?  How someone else is trying to replace revenues in odd-numbered years?  Would you like to learn how other station business offices are organized?  What others are doing in news and programming?  Is there a transaction you want to know what accounting method your peers use?  Bring it up in the discussion.  The more you share the more you will learn. (BMO/2 CPE/A) Blue Room
1:30pm - 2:20pm	Breakout Sessions   Business Travel Analytics Moderator:  Jeff Farin, Deloitte Panelists:  Patti Wilkie, Deloitte; and James Bowtell, Deloitte The risks associated with business travel that is unmanaged include unforeseen tax costs, immigration risks, business disruption, reputation and brand risk both internally and externally. These risks make real time monitoring of business trips and travelers a critical issue. This session will highlight on how to leverage corporate travel provider, expense or other information sources to provide real time information about global business travel to reveal the risks, provide management insights and enable foresight and intervention to manage ahead of the problem.  This session will also look at recent changes in state travel rules, including reporting and tax implications.  (T/1 CPE/I) Chamber II, IV Social Media   Moderator: Roger Hiles, Turner Broadcasting System Panelist:  Bryan Rasch, GMR Marketing Social media is the hot topic of all media conversations, with hash tags, tweets and vines popping up everywhere.  What are media companies doing to integrate social media into their on-air strategy, content strategies and their marketing plans?  What value or return on investment does a well-planned and executed social media strategy bring to your business?  This panel discussion will delve into those topics and more from the various perspectives of programmer, marketer, financial analyst and observer. (MK/1 CPE/O) Orpheum Budgeting Software  Moderator:  Harry Vasels,  South Central Media Panelists:  Bob Cole, Morgan Murphy Broadcast Group; and Brian Flaherty,  Adaptive Planning As the traditional annual budget process fades, and rolling and short term or long term Budgeting comes into play, what systems exist to make the system easier? What are the current  budgeting needs, strategy & techniques?  This session will look at a case study of how one company went from the limited Excel budgeting approach to a more dynamic approach , reducing  budgeting time by 50% and providing ourselves with a far more flexible forecasting and "what if" tool as well. (CS/1 CPE/O) Conti/Lafitte Digital Best Practices and Billing Moderator: Michael Denson, Katz Media Group Speaker: Steve Sullivan, IAB The IAB Digital Advertising Invoice (EDI for the Digital industry).  The digital advertising industry is known for its ability to achieve massive scale when it comes to the serving of ads. So, if our product is digital, and we deliver it digitally at huge scale, why do we still fax, sign and email our business documents? We will review the IAB's new Digital Advertising Invoice as part of a history of the IAB’s attempt to bring an old concept, Electronic Data Interchange (EDI) to a new industry. (BMO/1 CPE/O) Salon V
2:30pm - 3:20pm	Breakout Sessions What do Advertisers Want from Radio?   Moderator:  Melissa Mitchell, Lincoln Financial Media Speaker:  Jordy Luft, Peter Mayer; and Ben Reed, Cox Media Group Have you wondered how radio measures up to other kinds of media such as TV or digital?  What are the measurement tools used by other media and how do they compare to the tools used by radio?   What do advertisers think works well, and what could be improved?  A well-known New Orleans advertising executive and a senior radio sales executive will take you through the different tools and discuss what works and what could be improved.  This session will examine different ways advertisers can track the effectiveness of their campaigns and how radio ratings match up against, for example, digital campaigns using click throughs for measurement.  This session will allow you to obtain feedback about issues your sales teams’ face and gain insight about how clients use and rate radio. (MK/1 CPE/O) Chamber  II, IV Contracts Gumbo: A Heaping Spoonful of Legal Mumbo Jumbo or Buy, Selling, Hiring, Firing: Contract Provisions to Start and End Strong Speakers:  Kevin Goldberg, Fletcher, Heald & Hildreth; and Steve Lovelady, Fletcher, Heald & Hildreth How to make sure the contract you’re signing really covers the assets you’re buying or selling or protects you when hiring or firing an employee.  Topics include Asset Purchase Agreements, Time Brokerage Agreements/Local Marketing Agreements, Employment contracts relating to talent (which will include a discussion of non-compete clauses) and Severance Agreements.  This session will provide best practices suggested contract wording and practical examples of past disputes involving radio and TV stations. (BL/1 CPE/O) Orpheum Monetization of Mobile Traffic  Moderator:  Bobby Arthur, Scripps Networks Panelists:  Tim Pecaro, Bond & Pecaro; and Todd Overstreet, Scripps Networks This session will examine strategies to consider for fully monetizing mobile content, as well as pitfalls to consider when getting into the mobile space, including device types, creative, and ad serving technologies.  It will look at licensing and compatibility issues of different platforms, and   advertisers targeting away from non-mobile sites.   What is the value of mobile campaigns – who is really playing in the space and getting value for their ad dollars? What leads to a successful mobile campaign, what have you seen work? (F/1 CPE/I) Conti/Lafitte Order to Cash: Today and Tomorrow  [Presentation] Moderator:  Josie Salazar, Pueblo Chieftain Speaker:  John Salek, Genpact This session will examine how best practices and technology in the Order to Cash (OTC) process will change, and which key imperatives will endure.  The discussion will focus on objectives of the OTC Process, best practices and their expected evolution in organization structure & composition,   process, technology and metrics.  This session will offer an understanding of how the OTC process may change, and which attributes will stay the same as well as    insight into emerging technology and organizational trends for OTC.  It will stimulate your thinking to ensure you are preparing for the change to come and utilization of emerging best practices.   (BMO/1 CPE/O) Salon V
3:30pm - 5:20pm	Roundtables Newspaper (Group Controllers) Moderator:  Mike Lavey, A.H. Belo Corp. This will be a moderated discussion focusing on issues of interest to Newspaper Group Controllers. Topics will include expense management, including finance staffing, efficiency tools, such as  Blackline, Trintech and Webfilings, and contract renegotiation; managing new revenue streams, including  accounting for bundling/multiple deliverables, managing investments and new revenue streams; health care reform; managing staffing as it relates to retention and morale; enhancing the finance department’s  value to the company and management reporting; system management; forecasting and planning; pension management;  investment allocation. (BMO/2 CPE/A) Chamber  I, III Cable Programming (open to industry members only) Moderator:  Jana Fay, C-Span This event is designed specifically for cable programming members to get together and discuss issues affecting the industry, their job, and their company’s bottom line.  The open forum format allows participants to ask questions and share thoughts on a wide variety of topics of particular interest to the cable programming industry.  These topics include:  Advertising Revenue, Affiliate Revenue, Digital/Interactive/Online Revenue Accounting, Programming & Content issues, Marketing, and other related issues that impact the industry today.  The shared knowledge from this event will allow participants to develop strategies that will help them and their businesses continue to grow. (BMO/2 CPE/A) Blue Room
3:30pm - 4:20pm	Breakout Sessions Succession Planning  Moderator:  Debbie Barrera, Post- Newsweek Stations/KSAT-TV Speaker:  Linda Brenner, Designs on Talent, LLC The Finanical Need for Talent Review This practical session will present an overview of the newest breed of "Talent Review" processes - formerly known as "succession planning" in some circles.  Best practices and the ROI behind investing time and resources into this process will be highlighted, along with the cost of doing it poorly - both in wasted time as well as hard costs associated with unwanted attrition, mission critical vacancies, and poor selection decisions. Common challenges will be reviewed along with metrics associated with simple, scalable and measurable approaches. This is a perfect session for those wondering if performance and talent reviews are really worth the time and effort. (P/HR/1 CPE/O) Chamber II, IV Legislative Update  Moderator: Dean Rohrbaugh, The Washington Post Panelists: Norman F. Lent III, Dow Lohnes Government Strategies; Linda Fritts, Dow Lohnes  The panel will present an overview of federal regulatory, judicial and legislative tax changes affecting media industries; prospects for tax reform legislation; and tax issues posed by spectrum auctions. (T/1 CPE/U) Waldorf Astoria Ballroom Television Valuation Moderator:  Kim Randolph, Stout Risius Ross, Inc. Panelists:  Frank Higney, Kalil & Co.; Mark Callihan, KPMG What are the current trends in television valuation?  Given the recent increase in transaction volume in the television industry, this panel will address all aspects of a television transaction – from the initial marketing of the station to the purchase agreement and deal structure and finally the purchase accounting issues related to creating an opening balance sheet.  More specifically, the panelists will discuss current deal flow, the multiples being paid for TV stations, what buyers and sellers are looking for in the current environment and how these value trends and deal structures are impacting purchase accounting, from both a valuation and audit perspective. (F/1 CPE/I) Orpheum Radio Ratings  Moderator: Harry Vasels, South Central Media Speaker: Bill Rose, Arbitron This session will provide background about Arbitron and its importance for Media Financial Managers, including a look at how media sellers, planners and buyers use Arbitron information. The speaker will also explain how Arbitron measures the radio audience including details about PPM and Diary measurement and its plans to enhance the service. (SKA/1 CPE/O) Conti/Lafitte Centralization and Regionalization  Moderator:  Greg Frost, Hearst Television Panelists:  Dee Stevenson, The Herald-Mail Company; Mindy Sugarman, Gray Television Shared Services; Maureen Leland, LIN Media; Bob Rollins, Raycom Media; and James Brandes, Cox Media Group Centralized / Regional Credit and Collection Depts in Media are more common than not, these days. This panel of Credit & Collection experts will share their perspective on helping company locations adapt to centralized support, developing key relationships for a successful transition, how to integrate newly acquired properties into your company’s strategies and the importance of understanding your property’s culture and priorities. (MAS/1 CPE/O) Salon V
4:30pm - 5:20pm	Breakout Sessions Sound Exchange  Moderator:  Bob Cole, Morgan Murphy Stations Speaker: Travis Ploeger, SoundExchange, Inc. This session will provide an overview of statutory licensing that SoundExchange administers, along with some rates and terms information for commercial categories. (SKA/1 CPE/O) Chamber II, IV The FCC’s Broadcast Incentive Auction Moderator: Jonathan Cohen, Wilkinson, Barker, Knauer LLP Scott Goodwin, National Association of Broadcasters John Sanders, Bond and Pecaro Jay Adrick, Harris Broadcast In the wake of legislation enacted last year, the Federal Communications Commission is in the midst of developing rules for the first-ever “incentive auction” to repurpose up to 120 MHz of the UHF television band to mobile broadband use.  The FCC is planning to conduct this auction in 2014, and television broadcasters are given the opportunity (but are not required) to offer to relinquish some or all of their spectrum for this purpose in exchange for cash.  Regardless of whether a station decides participates in the auction process, it likely will be affected by a post-auction repacking of the TV band. In this session, industry experts will explain numerous aspects of the planned broadcast incentive auction about which station owners and executives should be thinking, including the opportunities and risks presented by both the auction and the subsequent repacking.  Among other things, they will discuss the current state of play in the FCC rulemaking process, broadcasters’ options in the incentive auction, how station owners should think about valuation in an incentive auction, and the mechanics, timing and costs of repacking. (BL/1 CPE/O) Orpheum Media Ad Sales Pricing Moderator:  Jeff Farin, Deloitte Speaker:  Chuck Davenport, Deloitte Consulting Pricing can no longer be an after-thought, with the pricing strategy and rate structure applied after the service offering is developed. Increasingly, clients want unique pricing structures that include shared accountability – this applies not only to agencies, but is part of a larger trend across many service business industries. Successfully aligning interests requires integrating the pricing strategy as a core component of the offer – using price to help determine what is included, how is success defined and how services are delivered. This session will discuss the trends learned from both advertising and other segments to frame the role of pricing in the sales process.  It will also see how the leading class pricing organizations find success with client procurement teams, who have been very effective at driving down rates. This includes the importance of differentiating cost vs. fees vs. value. Successful alternative fee programs are not positioned as new forms of discounting, but are leveraged as a different way to measure and compensate for value. Finally the session will cover the concept of “losing on price”. (F/1 CPE/O) Conti/Lafitte Credit Cards [Presentation-Michelle Powell] Moderator:  Michael Denson, Katz Media Group Panelists:  Michelle Powell, BASYS Processing; and Trisha Allen, Gray Television This session cover a complete overview of the credit card industry; including different processing opportunities for your media business as well as the risks when accepting cards. .  It will investigate types of credit cards (corporate, purchasing & personal), how the credit card companies determine their rates, how you can lower our rates, PCI compliance and surcharging or charging a convenience fee.  It will also examine a case study of how one company handles credit card processing—from minimizing fees to maximizing efficiency. (MAS/1 CPE/O) Salon V
4:30pm   5:30pm - 7:15pm	EXHIBIT HALL OPENS   Meet the Exhibitors Opening Night Reception in Exhibit Hall Gather in the Exhibit Hall to meet with exhibitors while enjoying cocktails and light hors d’oeuvres.
7:30pm - 11:00pm	Opening Night Party   Location: Steamboat Natchez (more informtion available soon) sponsored by Szabo Associates Join your fellow attendees for a New Orleans inspired dinner and music froom Doreen’s Jazz Band followed by a delightful two hour cruise on the Mississippi, exploring New Orleans by water.  Food and drinks begin immediately and the cruise begins at 8:30.  Transportation will be provided to and from Steamboat Natchez. Meet buses at Barrone Street Entrance! Buses will be available to take those who do not wish to sail back to the hotel. Buses will make return trips to the hotel starting at 10:30pm with the last bus departing at 11:00pm. Buses will only return to the hotel and will not be making any other stops.
TUESDAY, MAY 21
7:30am - 5:00pm	Registration Desk Open (Roosevelt Ballroom Foyer)
8:00am - 9:50am	Seated Breakfast & General Session  Keynote: James Glassman, Managing Director, JP Morgan Chase James E. Glassman, PhD, is a Managing Director with JPMorgan Chase & Co. and is the Head Economist for the Commercial Bank.  A frequent contributor on national and international news programs, Jim is highly regarded for his independent research on the principal forces shaping the economy and financial markets.  This morning he will share his thoughts on the economic issues are impacting the media industry now and in the future.  Distinguished CFO Award presented to John Kampfe, CFO, Turner Broadcasting Keynote: Rob Simmelkjaer, SVP, NBC Sports Ventures and Int'l  Rob Simmelkjaer is charged with leading international business development for the NBC Sports Group, including Golf Channel, NBC Sports, NBC Sports Radio and other businesses, and oversees NBC Sports Group’s stake in Universal Sports. In addition, he manages the NBC Sports Ventures unit.  He is also an on-air personality hosting Speaking of Sports with Rob Simmelkjaer, which airs every Sunday from 8 AM to 9 AM ET on NBC Sports Radio.  In today’s session he will share his thoughts about how the relationship between the media and the sports industry is evolving, particularly as technology continues to change the business of media. BCCA Contributor Award presented to Mindy Sugarman, Credit & Collections Manager, Gray Television Inc. Shared Services   sponsored by: (SKA/1 CPE/I) Crescent City Ballroom
9:50am - 10:30am	Refreshments/Networking/Prize Drawings in Exhibit Hall Vote for Best Booth; Friendliest Staff, and Best Giveaway. (Limit one vote per award.) sponsored by:
9:50am - 5:30pm	Traffic Vendors User Groups Marketron WideOrbit
10:30am - 12:20pm	Radio Roundtable (open to industry members only) Moderator:  Brant Boyington, Greater Media Join your radio finance peers for a moderated roundtable focused on issues relating to finance and radio.  This session will enable you to learn how others around the country are dealing with and fixing, the same problems you are encountering. (BMO/2 CPE/O) Waldorf Astoria Ballroom Internal Audit Roundtable (open to industry members only) Moderator:  Thomas Foster, Media General This will be a two way conversation among those working in internal audit.  This is the opportunity to discuss challenges your team may be facing  and also  find out how others in different firms across different industries  are managing  the human, control and accounting you face every day.  We will also discuss how the most recent PCAOB regulatory requirements have affected your internal audit testing. (AU/2 CPE/A) Pontalba Room
10:30am- 11:20am	Breakout Sessions The Latest at the FCC  Panelists:  Dawn Sciarrino, Sciarrino & Shubert; Ann Bobeck, NAB; and David O’Connor, Wilkinson Barker Knauer, LLP Spectrum auctions, ownership, accessibility, emergencies, full power, low power, translators, carriage rights, compliance, and online public files.  From antennas to zombies, we’ll take you on a fast paced voyage through today’s hot regulatory issues for radio and television broadcasters. (BL/1 CPE/O) Chamber I, III Affordable Health Care Act Moderator: Glenn Krieg, Morgan Murphy Media Speaker:  Cameron Graham, Creative Benefits, Inc. This session will offer an overview of the Affordable Care Act from the perspective of an attorney and healthcare reform specialist in the insurance industry.  The presenter will give a high-level description of the various mandates comprising the Affordable Care Act and their impact on employers and their workforces.  Timelines and compliance deadlines that cannot be missed will be impressed upon you as well as the penalties for noncompliance.  In addition, the new insurance marketplaces a.k.a. the exchanges will be explained to the audience. (BL/1 CPE/O) Chamber II, IV Tackling the Challenge of Streamlining your Royalty Payments Moderator: Colin O’Keeffe, Oracle Media Panelist: Tripp Partain, Oracle Exploiting new opportunities in a digital universe has forced media companies to adopt new business models without the luxury of adapting their old business support processes or systems.  Paying royalties based on a growing set of revenue channels across an ever-expanding landscape of rights holders is more complicated than ever. Even the world’s most sophisticated media companies relegate this challenge to rooms full of accounting clerks armed with paper reports and spreadsheets. Over time, this manual approach exposes the organization to risks of mis-calculations, over-payments and unfavorable audit scrutiny.  This session will explore the inherent difficulties that media companies face when trying to standardize these processes and why the risks of continuing manual processes are reaching a boiling point. Participants in this session will leave with a better sense of how to mitigate the risk of, and ensure greater compliance to, this mission critical process. (F/1 CPE/I) Orpheum Ethics Moderator:  Bill Waters, Swift Communications Speaker: Ashley Kissinger, Levine, Sullivan, Koch & Schultz LLP Investigative Journalism:  What Are the Legal and Ethical Boundaries? Exposing bad behavior is a worthy goal of the investigative journalist. But how far can – and should – a reporter go to get the story?  When is it ok to use hidden cameras or telephoto lenses?  Can a reporter pay a source if that’s what it takes to learn information of legitimate interest to the public?  What about reporters invited by law enforcement to ride along in the police car and video the big bust?   Do they owe any legal or ethical obligations to those caught on tape?  Can a reporter misrepresent her identity or intentions to get access to private places or get a source to open up?  Join us as we explore both the legal and ethical answers to these questions, which have become increasingly important with the advent of new technologies and increasing competition in the media marketplace. (BE/1 CPE/O) Conti/Lafitte Disaster Planning  Moderator: Mindy Sugarman, Gray Television Panelists:  Tom Peck, New York Daily News; Steve Mohammed, Entercom Communications Katrina, Sandy, a tornado or a water main break – just when you least expect it, your life and your business is turned upside down.  This session will explore the effect of disasters on business, and this panel of experts will share lessons learned and what steps they have taken to minimize the problem the next time. (MAS/1 CPE/O) Salon V
11:30am - 12:20pm	Breakout Sessions Television Music Licensing (TMLC) Moderator: Trisha Allen, Gray Television Panelists: Jason Walker, MRI; and Alix Steier, TMLC A changing world for music performance rights. Reduced fees for blanket licenses, improved terms for per program licenses, and an expanded scope of rights to ensure full coverage of stations’ music performances across multicast, Internet, and other digital platforms are all part of new ASCAP and BMI industry licenses.  Beginning in 2014, “adjustable-fee blanket licenses” will offer new opportunities for savings for stations. An update on the class action antitrust litigation between local television broadcasters and SESAC will also be offered. (SKA/1 CPE/O) Chambers I, III Digital Transformation in the Gaming Industry Moderator: Colin O'Keeffe, Oracle Panelists:  Pavel Krumkachev, Deloitte Consulting; Nitin Prabhakar, Deloitte Consulting Hear how one industry successfully made the switch to digital, and lessons learned for electronic and print media. Learn how a major gaming company implemented a flexible digital transaction integration platform that enables them to easily develop and sell a range of digital goods, through social media, digital content, and digital advertising business models.  Benefits include Integration of multiple revenue sources into financial systems quickly and efficiently, flexibility required to maintain pace with constantly evolving digital revenue business models, high-volume microtransaction processing, management of digital and non-digital product bundles, support for multiple payment methods, digital tax calculation, and revenue recognition rules for digital products and acquisition of new businesses and faster integration of acquired digital revenue models. (BMO/1 CPE/O) Orpheum Alliance for Audited Media Moderator:  Tom Peck, Daily News - U.S. News & World Report Speaker: Teresa Perry, Alliance for Audited Media The Audit Bureau of Circulations is now the Alliance For Audited Media (AAM). Join AAM management as they review key events that are occurring with AAM.  To include, recent board actions, acquisition of  the Certified Audit of Circulations (CAC), advancement in CMR reporting by newspapers and other highlights.  (SKA/1 CPE/O) Blue Room Media Transactions and Valuations Update Moderator:  William Dudzinsky, Jr, Dow Lohnes, PLLC Panelists:  Tim Pecaro, Bond & Pecaro; and Maureen Nagle, Dow Lohnes PLLC This session will review media transactions from the past year and look at trends in valuations, the latest terms and structures as well as financing issues. (AC/1 CPE/U) Conti/Lafitte Electronic Media Credit Application (EMCAPP)  Moderator:  Mike Denson, Katz Media Group Panelist:  Mary Collins, MFM/BCCA Learn how this new credit tool can speed your time to order. This will be intensive session show what the EMCAPP can do for you and how it works. (SKA/1 CPE/O) Salon V
12:30pm - 2:00pm	Buffet Lunch in Exhibit Hall sponsored by:
2:00pm - 3:50 pm	CFO Roundtable (invitation only--RSVP required) [media industry executives only]; sponsored by:           Moderators: Carey Hendrickson, Belo Corp and  Richard Schmaeling, LIN Media Speaker:  James E. Glassman, Managing Director, JPMorgan Chase & Co. Part 1:  James Glassman will discuss world and domestic economic events, and trace what impact they will have on the present and future American economy and business.  Part 2:  A moderated discussion covering issues important to media’s most-snior financial executives including: strategies for financing; performance metrics; centralization; outsourcing; shared services and an open forum to discuss other matters of current concern to participating CFO's.  This session will also evaluate those economic issues raised in the first hour.   (BMO/2 CPE/A) Waldorf Astoria Ballroom BCCA Roundtable  {open to industry members only} Moderator: Tony Besaw, ESPN Networks An opportunity to discuss a variety of credit and collection topics with industry experts. See how other credit and collection professionals perform their day to day functions. (BMO/2 CPE/A) Salon V
2:00pm - 2:50pm	Breakout Sessions  Content Management  Moderator:  Susan Whalen, Broadview Software Speaker: Michael Atkin, Broadview Software; Bruce Lazarus, Media Audits International Managing rights for multiple distribution channels; effective content workflow & management; efficient scheduling and management of VOD; what’s new with Download to Own and PPV, and TV Everywhere. (SKA/1 CPE/I) Chamber I, III Payment Methods  Moderator:  Joe Walsh, PwC Panelist:  Daniel Fitzgerald, PwC Entertainment, Media and Communication (EMC) companies are spending significantly on technology. According to a recent survey of CEO's, spending is planned to be the most significant in this sector.  As the landscape continues to change from a technological and process perspective, the challenges are only increasing for those responsible for oversight of the risks and corresponding internal controls as it relates to protecting intellectual assets and safeguarding other tangible assets. Increasing use of technology and process expansion changes enhance the relevance of securing the company's payment systems.  This session will provide an overview of payment security with a panel of participants to discuss the practical risks facing companies and industry leading practices to tackle the challenges of today and the outlook for the coming years.   (AC/1 CPE/O) Chamber II, IV Circulation and Revenue Opportunities  Moderator: Mike Lavey, A.H. Belo Corp Panelists: Dean Blanchard, The Advocate; Ed Lasak, Press Enterprise We are all aware of the challenges and opportunities in newspaper circulation.  In this panel, Circulation Managers will discuss what they are doing to respond to these challenges through pricing, frequency of distribution and bundling, how they are managing attrition and growing readership, and what new products are being offered to existing or potential subscribers to drive new revenues. These front line managers will provide insights into what they are trying, whats working and what's not. (MAS/1 CPE/O) Orpheum Sales and Use Tax [Presentation] Moderator: John Zito, Harron Entertainment Company Panelist: Jeremy Ford, Silver Williams & Ford, LLC The session will provide an overview of the sales and use tax function within the media industry and discuss sales and use tax refund opportunities for the media industry.  Attendees will learn where to look for refunds, exposure & liabilities, planning opportunities and challenges presented by states.  It will also explore into digital goods and cloud computing sales and use tax issues. (T/1 CPE/O) Conti/Lafitte
3:00pm - 3:50pm	Breakout Sessions Creating Your Own Digital/Online TV  Moderator:  Eivind Sanstrand, arvato Systems Panelist:   Liz Thompson, The Herald-Mail Company; and Adolfo Ramirez, AKA Enterprise Solutions This panel discussion will examine the challenges as seen and experienced by both solution providers and actual media companies as they transition from their traditional distribution of print and broadcasting to the digital domain.  What challenges, including financial, regulatory and technological did they come across? When did the challenges of the “new paradigm” become apparent and what mistakes, if any, were originally made as the course was set.  When and how did they get the right idea and how did they decide to implement it, and how did they change direction once underway? The panelists will also discuss visions for content (programming) management, rights management and scheduling of digital broadcast, and revenue generation through cross-media ad sales in traditional vs. new models, including how to bundle and track performance. (MAS/1 CPE/O) Chamber I, III Unmasking the Secrets of Abandoned and Unclaimed Property Moderator:  Pat Shanahan, Tribune Company Panelists:  Kellie Lanford, CBIZ MHM,  LLC; Noel Hall, Ryan, LLC This session will address abandoned and unclaimed property (“AUP”) issues specific to the media and entertainment industries.  Attendees will gain valuable insight into recently passed legislation and how that legislation may impact their organization’s AUP reporting responsibilities.  The panelists will discuss a practical and hands-on approach to understanding your organization’s responsibilities to identify, capture and report transactions.  The session will also cover the states’ insatiable appetite for enforcement of AUP reporting requirements through the use of third-party auditors, provide a firsthand look into how to best approach an audit that could potentially reach back twenty (20) or more years, and address your rights in an examination and when you should consider engaging effective AUP advocacy. (T/1 CPE/O) Chamber II, IV Reimagining the Digital Circular Moderator:  Mike Lavey, A. H. Belo Speakers:  Ron Adams, Wanderful Media This session will explore new revenue opportunities.  Join an executive from Wanderful Media for an overview of the newly reimagined Find&Save® -- previously a collection of digital circulars and now an online community for savvy shoppers. This is an immersive, fun and social shopping experience – across tablet, mobile and the web – that helps people discover sales and products they’ll love and supports them in the journey to purchase. This session will introduce Find&Save’s new, highly innovative visual design enhancements and features. (MK/1 CPE/O) Orpheum Family Medical Leave  Moderator:  Debbie Barrera, KSAT-TV/Post-Newsweek Stations Speaker:   Eve Masinter, Breazeale, Sachse & Wilson, L.L.P. Ms. Masinter will speak on the FMLA and the intersection of the FMLA with the ADAAA and GINA.  She will address practical guidance on FMLA issues in light of recent case law and will discuss the recent FMLA changes, the DOL’s new regulations that took effect March 8, 2013 and DOL’s updated forms.   Specific topics include managing the medical certification process and required Notices, enforcing an employee’s duty to cooperate in providing information and updates to support a leave and the requirement for a return to work certification,  the importance of communicating with the employee while on leave, when a serious health condition may  constitute a disability under the ADAAA, intermittent/reduced schedule leave, the risks of eliminating the job of an employee on FMLA leave, extended leave as an accommodation under the ADAAA, return to work on light duty or with work modifications under the ADAAA, and interference and retaliation claims.  Ms. Masinter will also discuss the EEOC’s systemic enforcement and its impact on certain employer leave policies held violative of the ADA. (P/HR/1 CPE/O) Conti/Lafitte
3:50pm - 4:30pm	Refreshments/Networking/Prize Drawings in Exhibit Hall
4:30pm - 5:20pm	Breakout Sessions Affordable Care Act - The Economics Panelists: Jennifer Kraft and Ben Conley, Seyfarth Shaw This interactive, engaging and practical session provides insights from experienced employee benefits attorneys and links the legal and business framework of the ACA as well as its unique tax implications.  Financial managers and business owners need credible strategies as well as four critical tools to successfully assess and then make the best coverage decisions for their media companies.  From a tax and economic standpoint, for example, both "pay" and "play" may ultimately be the wrong solution for your business. Accordingly, the session presenters will provide a high-level analysis of the ACA's finance, legal and tax-related variables and hidden potholes and then describe what they all mean in terms of the choices available to you.  In addition, an MFM "ACA Support Project" designed to assist your specific Affordable Care Act compliance and monitoring efforts will be introduced and briefly described.  How will the ACA affect my business and annual tax burden? What will it really cost me?  How important is it to avoid "The Penalties"? (BL/1 CPE/O) Chamber I, III Newspaper  Valuation and Merger/Acquisition Issues  Moderator:  John Sanders, Bond & Pecaro Panelists: Duane Polodna, BH Media Group; Phyllis Riggins, Stephens, Inc; Gary Greene, Cribb, Greene & Associates The past year has shown a remarkable resurgence in newspaper operations and acquisition activity.   How much is your newspaper business worth in this environment and how are newspaper deals being structured?  How should you best manage the valuation issues that relate to financial reporting?  What operational steps can be taken to integrate an acquisition successfully?  These and other current topics will be addressed by a panel comprised of a group of finance professionals and operators, all with decades of newspaper industry experience. (F/1 CPE/A) Chamber II, IV Use and Acceptance of Digital Devices and Impact on Radio and Television Moderator:  Paul Wissmann, KPMG Digital distribution channels are transforming the media sector, forever changing the traditional content landscape.  The vast availability of content on demand via mobile devices and over the internet has increased the consumers’ appetite for content and their expectations as to immediacy.  It has also brought many new players into the market.  With the explosion of mobile devices and the ability to consume content on multiple devices at any one time – the current business model is fast changing for both media companies and advertisers.  As digital multi-tasking becomes more prevalent, the advertising industry needs to rethink its model for pricing and delivery.  Media companies will have to make it clear how they are meeting customer needs.  They also have to address the impact of digital transformation on their relationship with content owners.  (MAS/1 CPE/O) Orpheum The Only Constant Is Change  Moderator: Roger Hiles, Turner Broadcasting System Panelists:  Cindy Pekrul and Michelle Samuels, Turner Broadcasting System, Isaac Asimov famously stated, “The only constant is change,” but certainly not everyone is a change agent.  In fact, many are not even open to the idea of changes that might impact their work environment, daily routine, specific job responsibilities, designated break time or anything in their own backyard.  How do you engage even the naysayers and motivate others as you lead efforts to change and improve your processes and your business?  Using an example of transformative change in the domestic accounting organization at Turner Broadcasting, this session will focus on how to plan for, manage through and measure the success of change initiatives as you lead your company or team forward. (P/HR/1 CPE/O) Conti/Lafitte Becoming a Multi-Media Company Panelists:  Dee Stevenson, The Herald-Mail Company and Mary Campbell, TheBlaze.com How your job has changed!  The sales people are selling everything, but how do you invoice digital?  There are new billing systems, but it always seems too much is manual, creating never ending invoicing issues.  The company had been a single medium entity, but has now branched out to multiple media.  How do you get everybody in the shop to go in the same direction?  (BMO/1 CPE/O) Salon V
4:30pm - 5:20pm	Traffic User Group WideOrbit Users Group Moderator: Geoff Blumenthal, WideOrbit Analytics This is a finance and executive user group discussion centering on on “getting ahead of your data” and overcoming information silos with advanced analytics (WideOrbit clients and Non-WideOrbit clients are welcome for this round table discussion). The session will look at advanced reporting, monitoring, and revenue discovery as well as how BI tools can utilize transactional data along with General Ledger, CRM, Nielsen, Program cost and market data to identify patterns of success and failure across multiple properties and media. It will discuss how using multi-platform, multi-media solutions along with advanced analytics can help media execs quickly and easily identify revenue opportunities and significantly improve profitability and at the same time discuss proper inventory utilization by empowering pricing specialists with increased understanding of sellout through the Inventory Manager and Spot Manager.  Learn how to make the best use of avails while maintaining higher unit rates, better customer service and increased revenues. Finally, the session willdiscuss how groups can utilize roll-up billing across all media including web, mobile, and traditional spot and show how a single solution can manage linear and non-linear sales, scheduling and invoicing. (CPE Credits not available) Director’s Room
5:45pm - 7:15pm	Happy Hour and a Half (and awards ceremony)  co-sponsored by MFM/BCCA and BMI     Entertainment by: Chris Wallace BMI Happy Hour and a Half with Chris Wallace!   One of the first things you learn about Chris is that he dreams BIG. His oversized presence practically screams with confidence and a sense of control beyond his years. Coming out of the gate strong, Chris is already receiving the kind of reception that artists dream about: iTunes named Chris' debut single, "Remember When (Push Rewind)," one of the "Best Songs Of 2012," and they named his debut album, "Push Rewind," the "Best Breakthrough Pop Album Of 2012."    MTV proclaimed that "critics are going so far as to call him the male Katy Perry, a compliment if we ever heard one."  Presentation of Awards Rainmaker Awards to: ·         Carey Hendrickson, BELO Corp. ·         Bob Rollins, Raycom Media ·         Richard Schmeling, LIN Media ·         John Zito, Harron Entertainment Company Working Capital Awards to:  ·         Bob Cole, Morgan Murphy Broadcast Group ·         Linda Fritts, Dow Lohnes ·         Brian Pendley, Ernst & Young ·         Harry Vasels, South Central Media
7:30pm	Free Evening DINNER on your own - Enjoy NOLA!!!
WED., MAY 22
7:30am-3:30pm	Registration Desk Open
7:30am - 8:30am	Continental Breakfast in Exhibit Hall Sponsored by Ernst & Young Roosevelt Ballroom
8:30am - 10:00am	General Session sponsored by: MFM Annual Membership Meeting and introduction of new board members Keynote Speaker: Perry Sook, CEO/Chairman of the Board/Director/President, Nexstar Broadcasting With more than 30 years of professional experience in the broadcasting industry covering all facets of the business: ownership; management; sales; on-air talent, and news, who better than Perry Sook to talk about the future of media?  An unabashed supporter of local content and helping local businesses sell their own products and services, Sook will share his thoughts about how media businesses will survive in a changing media landscape.  He will also give you his views on what the industry’s financial professionals can do to help media businesses thrive in a multi-platform world.  Chairman's Award in memory of Ed Deichman presented to Bill Fitzsimmons, retired from Cox Communications Keynote Speaker: Jennifer Westhoven, Correspondent, HLN, Atlanta, GA HLN correspondent, Jennifer Westhoven, covers the economy, business, personal finance and money topics.  Her credits include stories live from the floor of the New York Stock Exchange (NYSE), coverage of the financial collapse in 2008, the jobs market, the September 11th terrorist attacks, the Enron scandal, and the rising Chinese economy.  This morning she will talk about how the growth of digital media has affected the way she covers stories and what additional changes she sees going forward.  She will also provide her perspective on what reporters and finance teams can learn from each other and what she sees as ways they can support each other.  Crescent City Ballroom (SKA/1.5 CPE/I)
10:00am-10:30am	Refreshments/Networking/Prize Drawings in Exhibit Hall sponsored by
10:30am - 11:20am	AMCEA Board Meeting AMCEA Business Meeting (Open to AMCEA Members Only) Pontalba Room
10:30am - 11:20am	Breakout Sessions  Labor Relations Moderator:  Lori LeBlanc, Meredith Broadcasting Group Speakers:  David John Masud, Masud Law Group Michael Zinser, The Zinser Law Firm, PC This session is a two part, extended session (which will continue at 11:30). It will explore recent National Labor Relations Board decisions, and reveal how they will impact both union and non-union employers.  This session will also delve intoNLRB attacks on employee handbooks and explore new policies concerning communications, confidentiality, social media policies and at-will statements. This session will also  look at the NLRB’s position on First Amendment Rights of media companies. (BL/1 CPE/I) Chamber I, III Improving Efficiencies in Newspaper Moderator: Mike Lavey, A.H. Belo Corp. Speaker:  Neil Heyside, Deloitte Advisory Service It is the view of many newspaper industry observers that you cannot rely on the economy recovering and therefore you MUST again address your business model. Newspapers therefore like other publishers need to position their businesses to survive in a low growth economy. These are challenging times: wherever possible, your strategy should be to move from a fixed cost to a variable cost model. The presentation will focus on understanding three key areas-- cost of content creation, cost of sale and cost to acquire. (F/1 CPE/O) Chambers II, IV  Radio Music Licensing Speaker: Bill Velez, RMLC The latest in radio music licensing!  This session will provide an update as to radio industry licensing with the music licensing agencies:  ASCAP, BMI and SESAC. It will examine the RMLC role in the process, roll out of the new industry licenses with ASCAP and BMI for the term through 2016; and the status of the pending SESAC federal court litigation. ((SKA/1 CPE/O) Orpheum Understanding Cyber:  An Information Security Overview [Presentation] Moderator:   Cole Wagner, Marsh Speaker:  Elisabeth Case, Marsh FINPRO What is Cyber Liability? This session will dive into information security risks, the threat environment, and the potential value of a privacy event to your organization.  It will also explore the legal landscape, discuss claims examples and privacy litigation, and walk through solutions for managing and transferring the risk. (CS/1 CPE/O) Conti/Lafitte Collections  Moderator: Tony Besaw, ESPN Networks Panelists: George Stella, CCR; Robin Szabo, Szabo Associates; Steve Rauch, Rauch-Milliken International; Dennis Falletti, Brown & Joseph; and Tammy Osborne, The Andersen Group Worldwide Experts in the arena of collections of bad debt will give short presentations on credit and collection topics vital to today’s credit manager. (BMO/1 CPE/I) Salon V
11:30am-12:20pm	Breakout Sessions Labor Relations  Moderator:  Lori LeBlanc, Meredith Broadcasting Group Speakers:  David John Masud, Masud Law Group; and Michael Zinser, Zinser Law Firm, PC This session is part two of the Labor Relations panel, session number 62.  This session will begin with a look at independent contractor developments at the state and federal levels  and it will address the NLRB’s new disciplinary rules for newly organized media companies.  The session will also discuss the status of President Obama’s recess appointments and provide an update on the litigation status the NLRB’s proposed rules for notice-posting and “quickie” elections. (BL/1 CPE/I) Chamber I, III Revenue Recognition  Moderator: Dwight Delapenha, Deladad Advisory Panelists:  Sue Tuxill, Salem Communications; Dan Drobac, PwC This session will look at general revenue recognition, Foundation for Revenue Recognition, SAB 104, review status of the FASB / IASB Joint Project on Revenue Recognition (Topic 605) and multiple element arrangements.  (AC/1 CPE/I) Chamber I, III Going Digital Moderator: Eivind Sandstrand, arvato Systems Panelist:  Liz Thompson,  The Herald-Mail Company; and  Adolfo Ramirez, AKA Enterprise Solutions This presentation session will feature real-world experiences from companies who have completed or are working on the transition from traditional distribution to the digital domain.  It will look at the “traditional business,” examine when the challenges became apparent and review what mistakes, if any, were originally made as the course was set.  What were the get the “right ideas”, how did they implement them, and what course changes did they have to make? Presenters will also illustrate at a non-technical level how the world of media and broadcasting is changing, and what developments and concepts we must embrace to incorporate technology, financials, regulatory compliance, and more into streamlined operations that can adapt to even more changes in the immediate future. Also under discussion will be the impact on the business and value chain for repurposing/reformatting content for other viewing devices/outlets including computers, tablets and mobile devices and advertising models implied. And what are the opportunities in other areas – billboard, POS displays, Movie Theaters and Other “screens”? (BMO/1 CPE/O) Orpheum Radio Ratings: Moneyball for Radio Moderator: Andrew Rosen, Miller Kaplan  Arase, LLP Panelist: Mark Shannon O'Neill, ROI Media Solutions, LLC PPM metrics that drive revenue!  This session will zero in on metrics that produce significant revenue gains in PPM and illustrate how to take advantage of simple programming changes that can have a large impact with your sales department.  Monitoring these metrics allows stations to identify opportunities for the shortest and quickest path to increased revenue while also identifying hidden risk to a station's or cluster's future billing. Implementing this methodology can increase the reliability of your ratings based projections and revenue forecasts.   Some companies have reformulated compensation based on these metrics that drive revenue in place of share based performance bonuses. This session will help you build a bridge between programming, sales and the business office that keeps everyone focused on the real goal - increased revenue. (SKA/1 CPE/O) Conti/Lafitte Media Trends/Trends in Ad Spending  Moderator: Gina Gin, PwC Speaker: John Swadener, PwC Globally, entertainment and media spend lagged worldwide GDP growth but emerging markets are powering growth.  Three new countries are expected to pass through $25B in annual spend by 2015.  In parallel to this growth, the digitally empowered consumer is causing companies to accelerate their shift from offline to online as digital marketing spend continues its impressive growth rates.  In response to this growth, over three-quarters of entertainment and media CEOs see a need for ‘some’ or a ‘significant’ change in strategy in the next three years in response to consumers’ increasing demands.  As marketers spend more on media, there is more demand for flexibility, transparency and accountability.  PwC starts with a quick world-wide tour of the macro-economic trends underlying entertainment & media spend while balancing the perspectives of the CFO, CEO and Customer Officers as the digital transformation continues. (MK/1 CPE/O) Salon V
12:30pm - 2:00pm	Luncheon News Headlines from Mike Hoss, Anchor/Reporter/Managing Editor, WWL-TV sponsored by: Entertainment by: Vince Vance & The Valiants Inducted into the Louisiana Music Hall of Fame in 2010,  Vince Vance & the Valiants with the lovely Valiantettes is the “Number One Party Band…..Worldwide!”  Vince Vance is the master entertainer and the “Hardest working man in Show Business,” From wild beginnings on Boubon Street in 1971 to two trips to the White House, their audience interactive shows have dazzled millions. Crescent City Ballroom
2:00pm-2:30pm	Prize Drawings and dessert in Exhibit Hall Final prize drawing by various other exhibitors and contributors Grand Prize sponsored by The Andersen Group
2:30pm - 3:20pm	Breakout Sessions Run, Hide or Fight Moderator: Pam Manor, WNEM-TV/AM/Meredith Corporation The situation you hoped you would never see:  someone shows up at the front door with a gun, and they want something.  In a split second you must make the decision – run, hide or fight?  This session will review what your options are, and what law enforcement authorities suggest.  The panel will draw on real life experiences to tell the story.(P/HR/1 CPE/O) Chamber I, III Mobile and Interactive Media Moderator:  Jerry Katz, BroadView Software Panelist:  Deborah L. Esayian,  Marketron Interactive Radio Broadcasters today have discovered new revenue streams beyond their primary on air signal. What's the right choice and how do you decide which direction will work for you? This panel will provide perspective on how radio stations are monetizing digital space in a meaningful way and what level of technological investment and personnel are required to support this high growth area. The panel will discuss two forms of interaction thru mobile and interactive media as well as several pricing models behind this new type of inventory and give perspective on how much of a role well-curated audience data will play in radio's future. Learn the difference between mobile and interactive and see how one of these solutions can add to your bottom line.  This session will provide insight into social media that is relevant for all media, not just radio. (MK/1 CPE/O) Conti/Lafitte Retransmission Consent Speaker:  Michael N. Ruggiero, ATV Broadcast, LLC  How to make sense from the Jambalaya of retransmission consent. As the fees jump 200% to 500% higher with each new negotiation, just how high could rates go? Will this important revenue source for broadcasters be stopped or limited by the Government? Why is it needed at all? Can MVPD’s find the silver lining in what is perceived to be a negative cloud? Thinking back to 1993, would the distributors be better off if they paid cash from the beginning? These questions and more will be addressed in this highly controversial subject that has and continues to be a challenge to MVPD’s while being a life saving revenue source for broadcasters and their networks. (SKA/1 CPE/I) Orpheum
3:30pm-4:30pm	Conference Closing General Session Building a Better Business: It’s the Peoplework – Not the Paperwork! Motivational speaker Bruce Wilkinson, Workplace Consultants Economic downturns, customer expectations, employment issues, technology challenges, expanding regulatory compliance and multi-generation employee communication concerns can take their toll on a sometimes overworked workforce and especially managers and team leaders. As a result, many organizations have decided to implement a positive and consistent workplace culture through their mission, vision, values, goals and strategic objectives. Unfortunately, the reality is that organizational culture doesn’t always translate into a matching employee climate at the first-line supervisor and employee level. This highly engaging, content-driven and persuasively presented program that will demonstrate how to Build a Better Business by implementing an inspired first line leadership and value-based employee accountability culture and climate of trust, respect, integrity, teamwork, communication, inclusiveness, leadership, service, change and personal responsibility. Remember, it’s the Peoplework – Not The Paperwork! (P/HR/1 CPE/O) Crescent City Ballroom
4:30pm-5:30pm   5:31pm	Closing New Orleans- Inspired Hurricane Party sponsored by Rauch-Milliken International Blue Room (Lobby Level)   Conference Adjourns...Enjoy New Orleans!!!
	See you next year Media Finance Focus 2014 at The Hilton Downtown, Miami, FL - May 19-21, 2014.
	Note: This agenda is subject to change without notice.   Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org. Course prerequisites for Intermediate, Advanced and Update sessions.  In general, Intermediate level sessions require a basic understanding of media business and the topic being covered.  No advance preparation is required for any sessions. Attendance at all MFM sessions qualifies each CPA or other person entitled to earn Continuing Professional Education (CPE) hours, to up to 20 CPE credits and up to 3 additional credits for special sessions on Sunday, May 19, 2013. Those eligible for CPE credits will receive a CPE Attendance Form to which they are required to affix session attendance stickers, as well as a program evaluation form that they are encouraged to complete. The original Attendance Forms must be submitted to MFM in order to receive a CPE Certificate. Attendance Forms are kept on file for six (6) years. Sessions expected to offer CPE Credit Hours are denoted by “CPE.” In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.