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2016 MFM CFO Summit

Preliminary Agenda At-A-Glance
(this a draft agenda - subject to change frequently over next few months)

Wed., Feb 24  
3:00pm - 5:00pm CFO Summit Registration Check-in   (Tower 1 Ground Entrance)
Dinner on Own
Thurs., Feb. 25  

CFO Summit Registration Check-in  (Outside Studio 8)


7:30am - 8:00am

Continental Breakfast sponsored by Szabo Associates  
Studio 8

 (Jua Foyer)


8:10am - 9:15am





Attendee Welcome 

Mary M. Collins, President & CEO, MFM/BCCA

David Bestler, CFO, Hubbard Radio
Charlie Dusic, CFO, West Virginia Media Holdings

A Look at Industry & Markets
Keynote Speakers: Wissam Kairouz, Managing Director,  Morgan Stanley, Global Capital Markets; and Harlan J. Wakoff, Managing Director, Morgan Stanley, Investment Banking

We open with two speakers who will provide insight into the current leveraged finance market environment and secular trends in the media industry.

Room: Studio 8
(F/1 CPE/A)


9:15am - 10:15am

Who Do You Say You Are and Do Others Agree?  

Speaker:  Dale Klamfoth, SVP, ICEO Practice Leader, Lee Hecht Harrison

Whether you know it or not, you have a personal brand. Would you like to move up the ladder in your company? Taking control of your brand will help you define your career journey. This session will help you define your brand and build a personal branding statement, understand the importance of executive presence, explore ways to overcome humility and promote your brand, and find resources to get feedback. 

Room: Studio 8
(PD/1 CPE/A)


10:15am - 10:30am 

Refreshment Break
(Studio 8)

Sponsored by BARR Credit Services



10:30am - 11:30am

Programmatic Advertising Is Here to Stay
sponsored by Sciarrino & Shubert PLLC

Speaker: Susan Bidel, Senior Analyst, Forrester Research

Marketers are expecting to buy programmatically. Agencies are staffed to execute programmatically. A host of ad tech companies have arisen to facilitate programmatic buying and selling. And publishers are accommodating these market forces. Learn how publishers can use programmatic tactics to monetize effectively and efficiently.

Room: Studio 8
(MK/1 CPE/A)


11:30am- 12:30pm 

sponsored by Chubb

Room: Zen Den


12:30pm - 1:30pm

The Local Media Company of the Future

Speaker: Gordon Borrell, CEO, Borrell & Associate

As traditional media companies search for new revenues streams, they are morphing into new creatures altogether. Some are deriving revenue from local events. Some are selling digital marketing services. Some are even making small-business loans. Is there profit in these ventures, or are they foolish gambles? This session by local media analyst Gordon Borrell examines the trends and profiles what the successful companies are likely to look like, and highlights a half-dozen companies that have invested heavily in thriving in the new media ecosystem – and have the greatest chance of survival.

Room: Studio 8


1:30pm - 2:30pm 

FCC: Current Issues and Update

Speaker: David O'Connor, attorney, Wilkinson, Barker, Knauer, LLP

Topics to be covered: The incentive auction including details of the reverse and forward auctions along with suggestions to help companies avoid anti-collusion concerns during the quiet period; FCC requirements and current trends in political broadcasting; retransmission consent including current FCC proceedings and an analysis of pressure points in industry agreements; multiple and foreign ownership rules, both of which are scheduled to be addressed in 2016, and how the results from these proceedings, particularly when combined with a post-auctions market, may have major impact on the industry in 2016 and beyond.  

Room: Studio 8
(BL/1 CPE/A)


2:30pm - 2:45pm 

Refreshment Break
sponsored by Bond & Pecaro

Room: Studio 8


2:45pm - 4:50pm       

CFO ONLY--Roundtable Discussion (Media Industry Only)
Moderators: David Bestler, CFO, Hubbard Radio; and Charlie Dusic, CFO, West Virginia Media Holdings

Room: Studio 7
(SKA/2.5 CPE/A)


5:30pm - 6:30pm



VIP Reception  
sponsored by Videa 


Location: Zen Den




Dinner on your own
 Fri., Feb. 26  

CFO Summit Registration Check-in (Outside Studio 8)


7:30am - 8:00am

Continental Breakfast 
sponsored by Videa

  Room: Studio 8


8:00am - 9:00am

Technology Considerations for Today’s Media Company


Speakers:  Sam Matheny, EVP/CTO, NAB


What technological changes should media companies be preparing for right now? How is what’s being developed in the lab or mandated by law going to be impacting your business in the coming year(s)? We will go from streaming, HD radio, and FM chips to the spectrum repack and next-generation television and look at some other interesting trends along the way. 

Room: Studio 8


9:00am - 10:00am

The DOL, the NLBR, and the Modern Workplace

Speaker: Corey L. Franklin, Partner, Lowenbaum Law Firm

A look at the National Labor Relations Board’s aggressive regulation of workplace policies, hostile treatment of arbitration agreements, liberalization of workplace organizing rules, and imposition of new limitations on broadcasting employers’ exercise of traditional managerial rights. In addition, Franklin will address the U.S. Department of Labor’s efforts to modernize minimum wage and overtime standards and how the DOL and NLRB’s recent flurry of regulatory activity impacts broadcasters.
Room: Studio 8
(BL/1 CPE/A)


10:00am - 10:15am

Refreshment Break 
sponsored by Marketron

Room: Studio 8


10:15am - 11:15am

Podcasting - Lessons for all Media

Speaker: Steven Goldstein, Founder/CEO, Amplifi Media

The arc to on-demand is undeniable; Netflix, YouTube and the DVR have forever changed the TV business. The Smartphone combined with Bluetooth and the connected car are causing similar changes in audio. People want to choose what to listen to or what to watch, at a time of their choosing. This change is happening most rapidly with Millennials; median podcast age is 30. There are more than 300,000 audio podcast titles today, and more coming.  How will audio and video files be discovered? Not so easy.

Room: Studio 8


11:15am - 12:15pm

The Making Magnificence ProjectTM : The Keys to Success 

Speaker:  Sarah Levitt, Executive Coach & Motivational Speaker

This engaging and inspirational program weaves stories and narratives from Sarah’s conversations from The Making Magnificence Project™ and highlights the key factors for success, resilience, and transformation that emerged from her conversations. Featuring stories from people across all different domains, including senior leaders, the program highlights the essential elements for creating success and includes both professional and personal applications.

Room: Studio 8
(PD/1 CPE/A)



12:15pm  - 1:15pm

Boxed Lunch
Sponsored by Media Audits International 

Room: Studio 7/8




Optional Recreational Activities - TBD 


   (This is a tentative agenda and is subject to change without notice)

Registration limited to most senior financial executives in media companies. MFM reserves the right to refuse registration requests that do not meet registration criteria. Please call Mary Collins for more information.

Official Summit Hotel: W Hotel, Ft. Lauderdale, FL

CPE information for CPAs…


PROGRAM PREREQUISITES/ADVANCE PREPARATION: Registration limited to senior financial executives in TV, radio, cable, newspapers, out-of-home, digital and emerging media.


CPE: up to 11.5



CPE: 1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 11.5 CPE credits.

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years.

[Please fax in CPE evaluation for to Olivia Benish at 847.716.7004 or mail to the MFM office to receive your CPE credits] 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Course prerequisites for sessions are indicated below.   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions.     



Area Specifics 


Area – Maximum Number of CPE Credits


Business Law – 2


Finance – 1


Marketing – 1


Personal Development – 2


Specialized Knowledge and Applications – 5.5


Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.



Special information for CPAs requesting CPE Credit

Opening Keynote – A Look at Industry & Markets

Prerequisite:  Comprehensive understanding of metrics used to evaluate media industry M&A activities.

Learning Objectives:  Ability to articulate minimum of three forces with the potential to impact media M&A activity for 2016 and beyond.

Who Do You Say You Are and Do Others Agree?

Prerequisite:  Senior management position with responsibility for managing one or more employees.

Learning Objectives:  Ability to articulate personal branding statement; Explain concept of executive presence and its importance for senior management professionals who wish to continue to advance; Identify a minimum of two potential sources for feedback.

Programmatic Advertising Is Here to Stay

Prerequisite:  In-depth understanding of current status of media industry sell-side programmatic solutions along with a general understanding of capabilities of buy-side programmatic platforms.

Learning Objectives:  Discuss a minimum of two programmatic tactics that a media company publisher can apply to monetize inventory and their potential for impact on existing sales channels.

The Local Media Company of the Future

Prerequisite:  Broad and deep understanding of current media industry business models.

Learning Objectives:  Ability to discuss two potential new sources for media company revenue; Hypothesize about structure of media companies in five and 10 years’ time.

FCC - Current Issues and Update

Prerequisite:  Comprehensive understanding of the role the FCC plays in setting policies impacting U.S. media businesses.

Learning Objectives: Demonstrable understanding of a minimum of three areas in which FCC decisions may impact media businesses in 2016-2017.

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial issues for media companies, including but not limited to:  compensation plans; ratings metrics; predictive and forecasting analytics; internal operating structures; business intelligence, and dashboard reporting.

Learning Objectives:  Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.


Special information for CPAs requesting CPE Credit

Technology Considerations for Today’s Media Company

Prerequisite:  Broad understanding of basic technologies used to deliver today’s broadcast media.

Learning Objectives:  Predict minimum two areas for media technological investments in 2017 and beyond; Discuss at least one legal mandate which will require technological investment in the coming 12 to 18 months.

The DOL, the NLRB, and the Modern Workplace

Prerequisite:  Senior management position with responsibility for managing one or more employees.

Learning Objectives:  Explain how DOL updates to wage and overtime standards will impact media industry practices; Discuss minimum of two changes by NLRB rulings and how they can impact media industry employer-employee interactions.   

Podcasting - Lessons for all Media

Prerequisite:  Broad understanding of current media content delivery methodologies.

Learning Objectives:  Ability to discuss how on-demand content delivery is changing media business models; Summarize how problems with content discovery can impact media companies’ monetization of on-demand content.  

The Making Magnificence ProjectTM: Keys To Success

Prerequisite:  Senior leadership position with ability to implement change.

Learning Objectives:  Ability to discuss a minimum of two factors that are key to personal and/or professional success, resilience, and transformation.








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