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Agenda

2015 MFM CFO Summit

Agenda At-A-Glance

Wed., Feb 25  
3:00pm - 5:00pm CFO Summit Registration Check-in  
Dinner on Own
 
Thurs., Feb. 26  
7:00am-5:00pm

CFO Summit Registration Check-in 

 

7:30am - 8:00am

Continental Breakfast sponsored by Szabo Associates  


 

8:10am - 9:15am

Attendee Welcome 

Mary M. Collins, President & CEO, MFM/BCCA

Mark Manahan, CFO, Univision Communications
Davis Amy, EVP/CFO, Sinclair Broadcast Group

Topic: Four Faces of the CFO

Speaker: Deirdre Ryan, Deloitte

CPE: TBA

 

9:15am - 10:15am

M&A Valuation

Speaker:  Paul Sweeney, Bloomberg

CPE: TBA

 

10:15am - 10:30am 

Refreshment Break 

 

10:30am - 11:30am

FCC Today

Speaker: Robert McDowell, Wiley Rein LLP

CPE: TBA

 

 

11:30am- 12:30pm 

Luncheon - sponsored by Chubb Group of Insurance Cos.  

 

12:30pm - 1:30pm

Technology

Speaker: Kevin Gage, ONE Media

CPE: TBA

 

1:30pm - 2:30pm 

Future of Media

Speaker: Kevin Cuddihy, Univision Communications

CPE: TBA

 

2:30pm - 2:45pm 

Refreshment Break

 

2:45pm - 4:50pm       
__________________
 

CFO ONLY--Roundtable Discussion (Media Industry Only)
Moderators: Mark Manahan, CFO, Univision Communications; and Davis Amy, EVP/CFO, Sinclair Broadcast Group

CPE: TBA

 

5:30pm - 6:30pm

 

 

 

VIP Reception - sponsored by WideOrbit 

  

 

6:31pm

 

Dinner on your own
 Fri., Feb. 27  
7:30am

CFO Summit Registration Check-in

 

7:30am - 8:00am

Continental Breakfast 
 

8:00am - 9:00am

Ethics for Today's CFO
sponsored by Chubb Group of Insurance Cos.  

 

Speakers:  Mary Ann Ferguson, PhD, University of Florida

CPE: TBA

 

9:00am - 10:00am

Strategic Planning

Speaker: TBA

CPE: TBA

 

10:00am - 10:15am

 Refreshment Break 

 

10:15am - 11:15am

Programmatic and other Advertising Strategies

Speaker: Tim Hanlon, The Vertere Group

CPE: TBA

 

11:15am - 12:15pm

Employment Issues

Speaker:  Niza Motola, Univision Communications

CPE: TBA

 

12:15pm  - 1:15pm

Boxed Lunch 

 


1:15pm

 


Golf sponsored by Chubb Group of Insurance Cos.  

 

   (This is a tentative agenda and is subject to change without notice)
   
 

Registration limited to most senior financial executives in media companies. MFM reserves the right to refuse registration requests that do not meet registration criteria. Please call Mary Collins for more information.

Hotel: Hilton Fort Lauderdale Beach Resort

CPE information for CPAs…

 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Registration limited to senior financial executives in TV, radio, cable, newspapers, out-of-home, digital and emerging media.

 

CPE: up to 11.5

 

PROGRAM LEVEL: Advance

 

1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 11.5 CPE credits.

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years.

 

[Please fax in CPE evaluation for to Debi Borden at 847.716.7004 or mail to the MFM office to receive your CPE credits]

 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Course prerequisites for sessions are indicated below.   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions.     

 

INSTRUCTIONAL METHOD: Group – Live

Area Specifics 

Code

Area – Maximum Number of CPE Credits

BMO

Business Management and Organization

CS

Computer Science 

F

Finance

MAS

Management Advisory Services

MK

Marketing

P/HR

Personnel/HR

SKA

Specialized Knowledge and Applications

 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

 

Special information for CPAs requesting CPE Credit

Four Faces of CFO

Prerequisite: 

Learning Objectives: 

M&A Valuation 

Prerequisite: 

Learning Objectives: 

FCC Today

Prerequisite: 

Learning Objectives:

Technology

Prerequisite: 

Learning Objectives: 

Future of Media

Prerequisite: 

Learning Objectives: 

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial issues for media companies, including but not limited to:  compensation plans; ratings metrics; predictive and forecasting analytics; internal operating structures; business intelligence, and dashboard reporting.

Learning Objectives:  Discuss changes in responsibilities of media industry CFOs; Identify minimum two ways to improve strategic decision-making.

 

Ethics for Today's CFO

Prerequisite: 

Learning Objectives: 

TBA

Prerequisite: 

Learning Objectives: 

Programmatic and Other Advertising Strategies

Prerequisite: 

Learning Objectives:  

Leadership

Prerequisite: 

Learning Objectives:  

 

 

 

 

 

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