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Agenda

2015 MFM CFO Summit

Agenda At-A-Glance

Wed., Feb 25  
3:00pm - 5:00pm CFO Summit Registration Check-in   (Del Sol Foyer)
Dinner on Own
 
Thurs., Feb. 26  
7:00am-5:00pm

CFO Summit Registration Check-in   (Jua Foyer)

 

7:30am - 8:00am

Continental Breakfast sponsored by Szabo Associates  


 (Jua Foyer)

 

8:10am - 9:15am

 

 

 

 

Attendee Welcome 

Mary M. Collins, President & CEO, MFM/BCCA

Marc Manahan, CFO, Univision Communications
David Amy, EVP/COO, Sinclair Broadcast Group


Four Faces of the CFO

Speaker: Deirdre Ryan, Deloitte

Room: Jua
CPE: BMO-1/A

 

9:15am - 10:15am

Media M&A: Never a Dull Moment

Speaker:  Paul Sweeney, Bloomberg

Room: Jua
CPE: E-1/A

 

10:15am - 10:30am 

Refreshment Break  (Jua)

 

10:30am - 11:30am

Future FCC Priorities & Trends

Speaker: John Burgett, Wiley Rein LLP

Room: Jua
CPE: BL-1/A

 

 

11:30am- 12:30pm 

Luncheon - sponsored by Chubb Group of Insurance Cos.  

Location: Illos Terrace

 

12:30pm - 1:30pm

Broadcast Platform of Tomorrow

Speaker: Kevin Gage, ONE Media

Room: Jua
CPE: CS-1/A

 

1:30pm - 2:30pm 

Future of Media

Speaker: Kevin Cuddihy, Univision Communications

Room: Jua
CPE: SKA-1/A

 

2:30pm - 2:45pm 

Refreshment Break
sponsored by Bond & Pecaro

Room: Jua Foyer

 

2:45pm - 4:50pm       
__________________
 

CFO ONLY--Roundtable Discussion (Media Industry Only)
Moderators: Marc Manahan, CFO, Univision Communications; and David Amy, EVP/COO, Sinclair Broadcast Group

Room: Soleil
CPE: SKA-2.5/A

 

5:30pm - 6:30pm

 

 

 

VIP Reception - sponsored by WideOrbit 

  

Location: Spa Terrace

6:31pm

 

Dinner on your own
 Fri., Feb. 27  
7:30am

CFO Summit Registration Check-in (Jua Foyer)

 

7:30am - 8:00am

Continental Breakfast (Jua Foyer)
sponsored by Videa

 

8:00am - 9:00am

Corporate Social Responsibility and Ethics for Today’s CFO
sponsored by Chubb Group of Insurance Cos.  

 

Speakers:  Mary Ann Ferguson, PhD, University of Florida

Room: Jua
CPE: BE-1/A

 

9:00am - 10:00am

The Heart of Innovation - Building High Performing Teams

Speaker: Sarah Levitt, Executive Coach & Motivational Speaker

Room: Jua
CPE: PD-1/A

 

10:00am - 10:15am

 Refreshment Break 

Room: Jua

 

10:15am - 11:15am

Programmatic and other Advertising Strategies

Speaker: Tim Hanlon, The Vertere Group

Room: Jua
CPE: MK-1/A

 

11:15am - 12:15pm

Avoiding Employment Landmines in the Digital Age

Speaker:  Niza Motola, Univision Communications

Room: Jua
CPE: BL-1/A

 

12:15pm  - 1:15pm

Boxed Lunch
Sponsored by Media Audits International 

Location: Jua


1:15pm

 


Golf sponsored by Chubb Group of Insurance Cos.  

 

   (This is a tentative agenda and is subject to change without notice)
   
 

Registration limited to most senior financial executives in media companies. MFM reserves the right to refuse registration requests that do not meet registration criteria. Please call Mary Collins for more information.

Hotel: Hilton Fort Lauderdale Beach Resort

CPE information for CPAs…

 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Registration limited to senior financial executives in TV, radio, cable, newspapers, out-of-home, digital and emerging media.

 

CPE: up to 11.5

 

PROGRAM LEVEL: Advance

 

1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 11.5 CPE credits.

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years.

 

[Please fax in CPE evaluation for to Debi Borden at 847.716.7004 or mail to the MFM office to receive your CPE credits]

 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Course prerequisites for sessions are indicated below.   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions.     

 

INSTRUCTIONAL METHOD: Group – Live

Area Specifics 

Code

Area – Maximum Number of CPE Credits

BE - 1 Behavioral Ethics
BL - 2 Business Law

BMO - 1

Business Management and Organization

CS - 1

Computer Science 

E - 1

Economics 

MK - 1

Marketing

PD - 1

Personal Development

SKA - 3.5

Specialized Knowledge and Applications

 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

 

Special information for CPAs requesting CPE Credit

Four Faces of the CFO

Prerequisite:  Comprehensive understanding of current role and responsibilities for media industry CFO.

Learning Objectives:  Ability to explain the four roles of a CFO; Demonstrable understanding of ways CFO can spend more time partnering with business as Strategist and Catalyst.

Media M&A: Never a Dull Moment

Prerequisite:  Comprehensive understanding of metrics used to evaluate media industry M&A activities.

Learning Objectives:  Ability to articulate minimum of three forces with the potential to impact media M&A activity for 2015 and beyond.

Current & Future FCC Priorities & Trends

Prerequisite:  Comprehensive understanding of the role the FCC plays in setting policies impacting U.S. media businesses.

Learning Objectives: Demonstrable understanding of a minimum of three areas in which FCC decisions can impact media businesses in 2015-2016.

Broadcast Platform of Tomorrow

Prerequisite:  Broad understanding of basic technologies used to deliver today’s broadcast media.

Learning Objectives:  Ability to explain minimum two limitations inherent in currently available broadcast technology; Understanding of minimum one potential solution to existing challenges to delivering mobile television.

Media: Opportunities and Issues

Prerequisite:  Comprehensive understanding of current business landscape for media companies.

Learning Objectives:  Ability to explain at least three findings about the current status of broadcasting as outlined in a recently commissioned NAB study; Understanding of minimum one opportunity and one issue inherent in the broadcast Incentive Auction.

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial issues for media companies, including but not limited to:  compensation plans; ratings metrics; predictive and forecasting analytics; internal operating structures; business intelligence, and dashboard reporting.

Learning Objectives:  Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.

Special information for CPAs requesting CPE Credit

Corporate Social Responsibility & Ethics for Today’s CFO

Prerequisite:  Senior leadership position.

Learning Objectives:  Ability to explain a minimum of three of eight Global Business Standards Codex Principals; Comprehensive understanding of what is meant by term “responsible corporate citizen”; Ability to elucidate minimum of three benefits accruing from corporate social responsibility.

The Heart of Innovation: Building High Performing Teams

Prerequisite:  Senior management position with responsibility for managing one or more employees.

Learning Objectives:  Ability to articulate the four critical components to building high performing teams: ability to explain connection between leadership and competitive market edge. 

Programmatic & Other Advertising Strategies

Prerequisite:  Comprehensive understanding of current media ad sales processes.

Learning Objectives:  Ability to communicate minimum three changes in ad sales processes related to implementation of programmatic advertising sales.  

Avoiding Employment Landmines in the Digital Age

Prerequisite:  Senior management position with responsibility for managing one or more employees.

Learning Objectives:  Ability to articulate minimum of three benefits and three concerns related to digital workplace; Demonstrable understanding of when management should consider consulting legal counsel before taking action with an employee related to digital information.

 

 

 

 

 

 

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