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Book Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps business professionals and students comprehend all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

*Covers financial statements, systems, planning and budgeting, and much more
*Written by experts from the Broadcast Cable Financial Management Association
*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content

About the Author
Broadcast Cable Financial Management Association (BCFM - Now MFM) is a not-for profit professional association dedicated to the unique interests and needs of business and finance executives in the broadcast and cable industries. Founded in 1961, BCFM membership is open to all industry business professionals and media students. In addition, BCFM welcomes associate members from allied fields including: accounting; auditing; brokerage; law; tax; and other related disciplines. The Associations approximately 1,200 active members represent the top financial, station general management, IT, internal audit, human resources, and other broadcasting and cable management personnel from all five major television networks, more than 60% of all network affiliates, at least 4,000 radio stations, more than 30 cable programming networks, and several cable MSOs throughout the U.S. and Canada.

Product Details
  • Paperback: 232 pages
  • Publisher: Focal Press; 2 edition (February 1, 2008)
  • Language: English
  • ISBN-10: 0240809580
  • ISBN-13: 978-0240809588
  • Shipping Information: View shipping rates and policies
  • Amazon.com Sales Rank: #3,729,537 in Books (See Bestsellers in Books)
     

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