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2014 Agenda

MEDIA FINANCE FOCUS 2014
54th Annual Conference
Radiate Success

Agenda

SUNDAY, MAY 18  
9:45am - 10:45am MFM Executive Committee Meeting

11:00pm - 2:00pm

MFM Board of Directors Meeting


12:30pm - 4:30pm

Registration Desk Open to Advanced Paid Registrants only -
there will be no on-site registrations (those not signed up yet)
taken until Monday morning 
Location: Overture Foyer
 

 

2:00pm - 3:15pm

 

Additional Management Sessions (Pre-registration required for sessions)

Manager as Coach
Speaker:
 Barb Kurka, Executive Coach, BFK Coaching

This interactive session will explore the need for managers to use the skills of curiosity and advocacy in that order.  Too many conversations between manager and employee are ineffective.  Using these skills will allow all to improve their management technique and their operation at the same time.   
(MAS/1.5 CPE/O)
Tenor

 

3:30pm - 4:45pm

 

Social Media:  Tricks, Tips and Pratfalls
Moderator:   Eivind Sanstrand, arvato Systems
Panelist: Kim Wilson, Social News Desk; David Oxenford, Wilkinson Barker Knauer

As personal technology and especially social media have become popular, companies are wondering how they can – or even if they should – benefit from these new trends.  In this session, we will give ideas and examples of how individuals and businesses can enjoy and benefit from the use of personal technology and social media, like smartphones, tablets, Facebook, Twitter, and more.  The session will also discuss and offer guidance for both people and companies so that they can safely incorporate personal technology and social media into their personal and corporate lives.
(MAS/1.5 CPE/O)
Tenor

5:30pm - 7:00pm

Chairmen's Reception
(all full-paid attendees who arrive early are invited)

 

 

7:01pm

Free Evening DINNER on your own - Enjoy Miami!!!

 

MONDAY, MAY 19  
7:30am - 5:00pm

Registration Desk Open
Overture Foyer

7:30am - 8:30am 

Welcome Coffee (No food, beverage service only)
Overture Foyer
 

8:30am - 10:10am

1. General Session


Keynote speaker:
Kevin Mills, Vice President, Strategy, Univision Communications Corp.,
Demographers are calling it the “browning of America.” Only 17 percent of the net growth in the country's population from 2000 to 2010 was non-Hispanic white, with more than half of the net growth Hispanic. How does this phenomenon impact media consumption? What about Millennials, how are they consuming media?  And, what is driving consumption in today’s media environment – is it linear or digital first?  Our speaker will explore these and other questions, the answers to which will impact how you plan for future growth.

Jack Zwaska Lifetime Achievement Award presentation to Dean Rohrbaugh, Graham Holdings Co.

Keynote speaker: Carl Salas, VP/Senior Credit Officer, Telecommunication/Media Group/
Moody’s Investors Service
Moody’s Carl Salas is digging deep into the numbers to project political advertising dollars for the upcoming election seasons. Some of his estimates run counter to those we are hearing elsewhere. He says you need to look at the underlying variables instead of applying the previously reliable percentage increases based on historic. What does his research say about your potential revenues in 2014 and 2016?

(SKA/2 CPE/O)
Symphony Ballroom I/II

10:10am-10:30am

Coffee, Soda and Water ONLY Break (no food provided)  

 

10:30 am - 12:20 pm  2. Federal Roundtable
Media Industry Tax Group (Invitation ONLY)
Moderator:
  Keith Piper, Media General
This is an open forum  discussion involving tax issues on a federal level.
(T/2 CPE/A)
Metronome

 
10:30am - 11:20am

Breakout Sessions: 

  • 3. Digital Democracy 
    Moderator:
    Jeff Farin, Deloitte
    Speaker: Alma Derricks, Deloitte Consulting LLP
    The survey compares the preferences of more than 2,000 consumers, ages 14 and older in the U.S., revealing significant technology, media and telecommunications consumption trends. Highlights include attitudes toward and behavior around advertising and social networks, mobile technologies, the Internet, and consumption preferences across platforms and devices.
    (MAS/1 CPE/U)
    Concerto Ballroom A
  • 4. Fraud Risks for Media Organizations
    Moderator:
    Roger Hiles, Turner Broadcasting System
    Panelists: Brian Pendley, Ernst & Young; Nii Aryee, TBS Inc.
    Fraud is such a dirty word! Unfortunately, even media organizations are not immune from the scourge. With increased professional and personal pressure comes increased likelihood of fraud occurring within your organization. Performing an effective fraud risk assessment is an important ingredient in an organization’s fraud risk management program. Please join us to discuss how to prepare, execute and document an effective fraud risk assessment for media organizations, walk through some fraud schemes specific to Media organizations, and share in an interactive, open forum to discuss various media specific fraud schemes and how to ensure there are effective operational, financial and technology controls to prevent and detect them.
    (MAS/1 CPE/U)
    Concerto Ballroom B
  • 5. Nielsen Audio/Radio Ratings
    Moderator:
    Harry Vasels, South Central Media
    Speaker:  Laura Kutscher, Nielsen
    This session will provide background about Nielsen and its importance for Media Financial Managers.  The session will discuss how media sellers, planners and buyers use Nielsen information, and explain how Nielsen measures the radio audience including details about PPM and Diary measurement, current enhancements and its plans to enhance the service in the future.
    (SKA/1 CPE/O)
    Tenor
  • 6. Revenue Recognition
    Moderator: 
    Dwight Delapenha, Deladad Advisory Services
    Panelists:  Dan Drobac, PwC; Sue Tuxill, Salem Communications
    Revenue recognition continues to be challenging for a number of accountants, especially in the digital media segment.  This session will examine best practices in accounting for bundled arrangements with multiple elements, the impact of changes to the revenue recognition standard likely to occur within the next two years and offer insights into practical applications from an industry professional.
    [Presentation]
    (AC/1 CPE/A)
    Concerto Ballroom C
  • 7. Financial Statement Analysis (BCCA)
    Introduction: 
    Sherry Spivey, Raycom Media
    Speaker:  Anthony Kelly, Subtechnologies
    This session will examine how to analyze financial statements when making credit decisions.  The session will outline general analytical principles, review key ratios and point out red flags.
    [Presentation]
    (BMO/1 CPE O)
    Concerto Ballroom D
11:30am - 12:20pm

Breakout Sessions  

  • 8. TV Everywhere Overview and Key Stakeholders
    Moderator:
    Brian Ignatowski, ESPN
    Panelist: Julius Lee, Disney & ESPN Networks and Elizabeth Brainman, A+E Networks
    What is TV everywhere, and why is it important to programmers?   What are its current product offerings, issues and trends? What is the value proposition for MSOs? What have been the authentication issues and how have they been addressed? How do you measure success? What will TV Everywhere be in the future?
    (SKA/1 CPE/O)
    Concerto Ballroom B
  • 9. Digital Tools & Strategies
    Moderator: 
    Bob Cole, Morgan Murphy Broadcast Group
    Speaker:  Kim Wilson, Social News Desk
    This fast-paced session focuses on ten of the greatest social media ideas you might not know about! Come away with important ideas on social strategy and security. From building reach, to creating more engaging content and making money creatively, this session will leave you with a list full of ideas.
    (MAS/1 CPE/O)
    Tenor
  • 10. After Consolidation
    Moderator: 
    Mary Ann Halford, FTI
    Panelists: Bill Rinchik, Media General; Mark Callahan, KPMG; and Susie Hedrick, WideOrbit
    The TV broadcasting industry has experienced a wave of consolidation that is expected to continue over the near term.  While consolidation makes great headlines, there are the practical realities of combining operations that often have different accounting systems, traffic systems, broadcast operations, digital strategies and IT operations.  This panel will explore how to best handle these challenges, forge synergies and enhance enterprise value.
    (MAS/1 CPE/O)
    Concerto Ballroom A
  • 11. Accounting Update for Media Companies
    Moderator: 
    Brian Pendley, E&Y
    Panelists: Nicole Lake, E&Y;  Amanda Milam, Turner Broadcasting System
    Update of FASB developments, including new standards.  Convergence projects – status of new revenue, lease and other upcoming standards.  SEC hot buttons.  Regulatory update impacting audits.
    (AC/1 CPE/U)
    Concerto Ballroom C
  • 12. Trends in Digital Advertising (BCCA)
    Moderator: 
    Michael Denson, HRI Consulting
    Speaker:  Patrick Dolan, IAB
    How recent trends in digital advertising will save you time.   This session will cover recent trends in digital media and advertising and how they affect financial operations.  Programmatic, native, content marketing, mobile and video are all the rage in digital advertising.  What do they all mean and how do they affect me?  Will Programmatic kill The discrepancy? How do I recognize mobile revenue? And what do I do about all the fraud I am hearing about in the news?
    (SKA/1 CPE/O)
    Concerto Ballroom D
 12:30pm - 1:30pm

LUNCH ON YOUR OWN (NO lunch provided to attendees)

Committee Luncheon & Meetings for current 
(as of 3/1/14 committee members) -
invitation only
(tickets will be in your packet and collected)

sponsored by Media Audits International

Room: Chambers

 

1:40pm - 3:30pm

Rountable Session  

  • 13. Television Roundtable
    Moderator:
    Ed O’Connor, WTVD-TV
    Roundtable discussion with your broadcast peers!  This broadcast-centric discussion will give you the opportunity to share and hear ideas. What are best practices to organize and run your business office?  How can you improve your station’s Broadcast Cash Flow?  How are stations surviving consolidation?  How are digital transactions being handled? Is there a transaction you want to know what accounting method your peers use?  Bring it up in the discussion. The more you share the more you will learn.
    (BMO/1 CPE/A)
    Picasso
1:40pm - 2:30pm

Breakout Sessions  

  • 14. The Digital Portfolio
    Moderator:
    Harry Vasels, South Central Media
    Panelist: Dominick Milano, Triton Digital; Richard Hill, Triton Digital
    As digital continues to be a growing and critical component of broadcast radio’s overall business, it’s important to have a digital strategy in place and a platform to help execute that strategy. Triton Digital will address the key aspects of building a digital strategy and present the capabilities they provide to do so.
  • 15. Digital Sales Tax Issues
    Moderator:
    Geoff Christian, CBIZ MHM, LLC
    Carolynn S. Iafrate Kranz, Kranz & Associates
    With the continued erosion of the sales tax base on which state governments rely to fund various programs and services, states are increasingly and aggressively looking to tax digital goods and services.  This panel will discuss how states are dealing with the eroding tax base, what types of digital content are being taxed, and what proponents for the taxation of digital goods and services are advocating.  Additionally, the panel will discuss sourcing methodologies employed by the states to determine in which jurisdiction the sale should be taxed.
    (T/1 CPE/I)
    Tenor
  • 16. Non-Linear Revenue Challenges & Opportunities (Achieving ROI on your
    Content)
    Moderator:
    Geoff Nagel, SintecMedia
    Panelists: Geoff Nagel, SintecMedia; George Krogstie, Time Warner Cable; Jim Fox, Suddenlink Communications
    With today’s evolving non-linear distribution model, operators face unique challenges in monetizing content delivered anytime, anywhere.  Join our discussion with two prominent operators and Rentrak’s measurement experts to discuss how operators approach monetizing non-linear content today, how it ties to their linear businesses and what the future may hold given trends like a la carte and addressable advertising.  (SKA/1 CPE/I)
    Concerto Ballroom B
  • 17. Newspaper Operations Roundtable
    Moderator:
    Tom Peck, New York Daily News/U.S. News & World Report
    This will be a moderated discussion covering issues of particular interest to those working for Major Metropolitan newspapers.   Session will cover accounting and billing of digital revenues – which systems are used, how integrated with print and other bundled sales, what credit terms and collection methods are used; which print circulation programs are working best; which premium products are being offered and which are generating revenue.  This session will also address the role of the finance department and cost savings ideas, centralization and outsourced functions. Participants will be able to present additional topics as well.
     (BMO/1 CPE/A)
    Alto
  • 18. Legal - Part 1 (BCCA)
    Speakers: 
    Wanda Borges, Borges & Associates, LLC;  Bruce Nathan, Lowenstein Sandler LLP; and Ken Rosen, Lowenstein Sandler LLP
    (This is a two part session, which continues at 2:40)
    Often one hears the words “I never saw this one coming – the debtor was paying generally on time.”  There have been a rash of media related bankruptcy filings and insolvencies over the past few years including KSL Media, and most recently Quiznos, where many of the latter’s larger creditors are in fact, media companies. Immediately upon any chapter 11 filing, numerous legal issues arise under the Bankruptcy Code and under simple contract law, including: Can you stop running ads after the bankruptcy filing? Do you have a claim against another entity or is your claim limited to the chapter 11 debtor? Do you have an administrative claim against the Chapter 11 Debtor for ads run post-petition? Are you subject to preference liability and, if so, what extent is the agency also liable?
    The terms of your arrangements with the advertisers and agency or buying service, or the debtor itself play a critical role in addressing these issues. This program will discuss the current status of major chapter 11 proceedings, what led to their bankruptcy filings, the trend towards prepackaged and prearranged chapter 11 cases, the risk of trade creditors receiving little or no recovery from chapter 11 and being subject to preference risk, and the rights and obligations of media providers, advertisers and agencies who must deal with these bankruptcy filings.
    [Presentation]
    (L/1 CPE/I)
    Concerto Ballroom D
2:40pm - 3:30pm

Breakout Sessions

  • 19. Mobile. Mobile. Mobile.
    Moderator:
    Harry Vasels, South Central Media
    Panelists:  Dominck Milano, Triton Digital; Richard Hill, Triton Digital
    The historical success of radio has been built largely by mobile, captivating listeners in the automobile and closest to the point of purchase. With the mass proliferation of smartphones, tablets and other digital devices, mobile is no longer just about the car. "Mobile” has taken on a new meaning and significance.  During this panel, Triton Digital will provide further context around mobile and the role it plays with audio.
    (BMO/1 CPE/O)
    Concerto Ballroom A
  • 20. Newspaper Revenue Diversity
    Moderator: 
    Mike Lavey, A. H. Belo Corp
    Panelists:  Alexandra Villoch, Miami Herald Media Company; Grant Moise, The Dallas Morning News
    As newspapers grapple with declining advertising and circulation revenue, many newspapers are searching for new revenue streams.  Please join a discussion of steps two prominent newspapers are taking to diversify their revenue base and drive additional profits.  This will include discussion of digital opportunities including social media, reselling Hearst's Local Edge product, buying/investing in growth oriented businesses, and other revenue diversifying activities.
    [Presentation]
    (F/1 CPE/I)
    Concerto Ballroom C
  • 21. Federal Tax Update
    Moderator:
    Stephanie Loughlin, Venable
    Panelist: Tim Pecaro, Bond & Pecaro
    This session will discuss recent federal regulatory, judicial and legislative developments in the tax laws affecting media industries, including valuation issues in like-kind exchanges and “sidecar” arrangements.
    [Presentation]
    (T/1 CPE/I)
    Tenor
  • 22. Strategic Planning in a Changing Environment
    Moderator:
    Martha Parker, Turner Broadcasting System
    Speaker: Dr. Kostas Grigoriou, College of Business, Florida International University
    How do we in the media business plan strategically/financially and operate effectively in a rapidly-changing, VUCA environment? Companies that were not our competitors yesterday are our competitors tomorrow….a 5 year span can create a lifetime of change in our business, i.e. Netflix. What is strategy? Definition of VUCA and Strategy in VUCA environments How does innovation drive the competitive process? How do existing firms adapt to breakthrough technological change?
    (MAS/1 CPE O)
    Concerto Ballroom B
  • 23. Legal - Part 2 (BCCA)
    Speakers: Wanda Borges, Borges & Associates; Bruce Nathan, Lowenstein Sandler; and Ken Rosen, Lowenstein Sandler
    (This is the Second portion of a session which commenced at 1:40, see panel description above)
    (L/1 CPE I)
    Concerto Ballroom D
3:40pm - 5:30pm

Roundtables

  • 24. Cable Programming Roundtable
    Moderators:
    Tom Jenkins, Discovery Communications; Jana Fay, C-Span; and Roger Hiles, Turner Broadcasting System
    The media world and the cable programming environment is constantly and rapidly evolving, providing challenges and opportunities impacting all of us in various ways.  This exclusive session is limited to financial leaders from the many cable programming companies represented at the Focus 2014 conference and is designed to provide an open forum to assemble and discuss these common issues, such as: distributor consolidation, content management, the business role of finance, TV everywhere, and more. 
    (SKA/1 CPE/O)
    Picasso
  • 25. Radio Roundtable
    Moderators:
    Bob Cole, Morgan Murphy Media; and Brant Boyington, Greater Media; Andrew Rosen, Miller Kaplan Arase
    Join your radio finance peers for a moderated roundtable focused on issues relating to finance and radio.  This session will enable you to learn how others around the country are dealing with and fixing the same problems you are encountering.  Topics to be covered include compensation methods for salespeople, departmental structures, FTE levels by Department and market size, mergers & acquisitions, benchmarking and music licensing.
    (BMO/2 CPE/A)
    Chamber
  • 26. Media Industry Tax Group (invitation only)
    Federal Legislative Update
    Moderator:  Louis Lazar, PwC
    Panelist: Scott McCandless, PwC; Tom Nardozzi, PwC
    This session will provide a technical update on legislation and a technical update on federal tax matters, geared toward the media tax professional.
    (T/2 CPE/A)
    Room Metronome

 

3:40pm - 4:30pm

Breakout Sessions

  • 27. FCC Legal Update
    Moderator:
    Paul Kelly, KTRK-TV
    Panelists:  David Oxenford, Wilkinson, Barker, Knauer, LLP; Ann Bobek, NAB
    The rules of the road for broadcasters seem to be changing all the time, as the FCC, Congress, the Courts and other regulatory agencies in Washington seem to addressing many issues affecting radio and TV operations.  This session will talk about what’s hot in DC – including the TV incentive auction; JSAs/SSAs and other multiple ownership rules; STELA and retransmission consent: the broadcast performance royalty proposals and the rates for streaming music on the Internet; captioning of video programming; EAS and emergency communications; AM revitalization; FM translators and LPFM; and the day to day enforcement issues that seem to be high on the FCC’s list.
    (L/1 CPE/O)
    Concerto Ballroom B
  • 28. Solving the Conundrum of Unified Cross-Media Traditional TV-to-OTT Advertising
    Moderator:
    Eivind Sandstrand, arvato Systems
    While IP-based VOD and OTT models for broadcasting are racing towards new heights for both audiences and profitability, most linear broadcasters are still struggling with the most important aspects monetization: How can we sell, deliver, track, and bill for advertising campaigns that include both Linear and Non-linear distribution?  The industry still hasn’t created standards for a “unified currency”, so who has the solutions to make cross media ad sales effective and not so complicated that it drains the profit potential?  During this session, we discuss the media industry’s challenge of unifying cross media monetization, and provide ideas for of how all types of broadcasters can find the right approach to a solution.
    (CS/1 CPE/I)
    Concerto Ballroom A
  • 29. Affordable Care Act
    Moderator:
    Kate Grangard, The Gehring Group
    Speaker:  Ben Conley, Seyfarth Shaw, LLP
    There have been significant changes over the last six months under the Affordable Care Act to the rules governing employer health care coverage.  This panel will provide an update of those changes and a glimpse into what changes are still to come.  The panel will also discuss some of the early lessons learned by employers who have already rolled out new eligibility rules to comply with the employer mandate.  Finally, the panel will discuss potential alternatives to the traditional concept of employer-sponsored coverage. 
    (P/HR/1 CPE/U)
    Tenor
  • 30. Community Newspaper Roundtable
    Moderator:
    Bill Waters, Swift Communications
    This will be a discussion of topics of interest to community newspapers, including:  grappling with proper reporting of new digital revenue streams and related expenses; considerations in revamping advertising sales compensation plans; revenue opportunities in circulation forecasting; dashboards and metrics; responding to declines in legal advertising revenues; acquisition landscape and other portfolio diversification and much more.
    (BMO/2 CPE/A)
    Room Alto
  • 31. Going Paperless (BCCA)
    Moderator:
    Linda Powell, Cablevision Media Sales
    Panelists: Tim Hayes, Turner Broadcasting System; Greg Frost, Hearst Television
    Have you ever sat at your desk and wondered why me? Why is there so much paper? There must be an easier way. Listen to a panel of colleagues who have done just that -- and cleared their desk of the mayhem. Learn how others in our industry have done all they can do to go paperless.
    (BMO/1 CPE/O)
    Concerto Ballroom D

4:40pm - 5:30pm

 Breakout Sessions

  • 32. Introducing Publisher Benchmarks—The New Industry Standard For Performance Benchmarking
    Moderator: 
    Mike Lavey, A. H. Belo Corp
    Speaker:  Bob Terzotis, Mather Economics
    Over more than nine decades, Inland Press Association’s National Cost & Revenue Study came to be regarded as the newspaper industry’s gold standard in benchmarking performance.  Now Inland and Mather Economics LLC are launching Publisher Benchmarks, a completely reimagined newspaper performance benchmarking tool that sets a dramatically higher industry standard.  Publisher Benchmarks employs a Web-based dashboard with a wide array of customizable comparisons at the click of a mouse. Data, once annually presented, is now refreshed quarterly and will be available to participants 24 hours a day, 365 days a year! This session will outline the exciting transformation and exhibit the upgraded usability of the web-based format as well as the updated metrics every newspaper executive will need for benchmarking into the future.
    [Presentation]
     (F/1 CPE/U)
    Concerto Ballroom C
  • 33. Finance Transformation
    Moderator:
    Jeff Farin, Deloitte
    Speaker:  Mark Horn, Deloitte Consulting
    Over the last several years, many companies underwent significant Finance Transformation programs to aggressively reduce finance cost and cycle times. These programs typically focused on process reengineering, ERP implementation, operating model changes and performance/management reporting redesign. However, as business models continue to evolve, the need for a more integrated and agile Order-to-Cash capability is required. CFOs and Controllers have again emerged as leaders of these efforts while also tackling broader issues of master data management, order management/billing integration and enterprise reporting and analytics. This session will discuss the challenges of defining, launching and managing the next generation of Finance Transformation programs and examine case studies of successes and failures. If your organization is in the midst of a transformation program, this is the session for you!
    (F/1 CPE/U)
    Tenor
  • 34. Cyber Terrorism
    Moderator: 
    Cole Wagner, Marsh
    Speaker:  Matthew P. McCabe, Marsh
    The Hostile Cyber Risk: Recent massive data breaches have highlighted the effects of cyber crime on our national economy.  However, emerging threats with motives more hostile than simple crime further complicates the picture.  This session will examine attacks emerging from nation states, nationless organizations, and criminals harbored in foreign jurisdictions and discuss how motives and mean can impact your organization.  The session will also address the national response lead by President Obama signing Executive Order 13636, and the development of Cyber Security Framework.
    (MAS/1 CPE/O)
    Concerto Ballroom B
  • 35. Media Assets in the Digital Era
    Moderator:
    Gina Gin, PwC
    Panelists: Blake White, PwC; others TBD
    With the proliferation of video viewing devices and related formats using cloud storage and distribution solutions, media asset management decisions are becoming increasingly complex and must incorporate an understanding of both total cost of ownership and upside revenue opportunities.  Our presentation will explore emerging issues in Media Asset Management (MAM) including considerations in digital rights management and potential contractual issues associated with distribution and monetization of media. We will specifically look at the move to higher resolution video formats (4K and 8K) and the implications on storage, infrastructure and outsourced shared services for broadcasters and cable networks. 
    [Presentation]
    (AC/1 CPE/I)
    Concerto Ballroom A
  • 36. Small Group Television Roundtable
    Moderators:  
    Carla Clark, Hubbard Broadcasting, Inc. 
    This will be an open discussion for those working for smaller group companies.  Bring your concerns and learn how your peers are dealing with similar issues as you.
    (BMO/1 CPE/A)
    Room  Alto
  • 37. Payment Methods (BCCA)
    Moderator: 
    Michael Denson,  HRI Consulting
    Speaker:  Michelle Powell, BASYS Processing, Inc.
    Rising costs of accepting credit, data security concerns and methods in which people are wanting to pay are all moving targets in the payment industry. As the US migrates to EMV in 2015, we’ll discuss what the media industry needs to be aware of to stay ahead of the game. This session will review the different variables involved in not only understanding the program you currently have, but also the areas to be aware of when making a change to a new processing company.
    [Presentation]
    (BMO/1 CPE/O)
    Concerto Ballroom D

4:30pm

 

5:30pm - 7:15pm

EXHIBIT HALL OPENS
Symphony Ballroom III/IV


Meet the Exhibitors Opening Night Reception in Exhibit Hall
Gather in the Exhibit Hall to meet with exhibitors while enjoying cocktails
and light hors d’oeuvres.

 

 

7:30pm - 10:30pm 

Opening Night Party at Nikki Beach Miami
Nikki Beach Miami is the hidden jewel of South Beach, located at One Ocean Drive
along the beautiful Atlantic Ocean amid swaying palms trees and warm sunny breezes

[Transportation will be provided to and from venue]

sponsored by Szabo Associates

 

TUESDAY, MAY 20        
7:30am - 5:00pm

Registration Desk Open
Overture Foyer

8:00am - 9:50am

38. Seated Breakfast & General Session 

sponsored by:

Keynote Speaker: Gordon Borrell, CEO,  Borrell Associates
Borrell Associates is the leading authority on local ad spending. They have partnered with MFM to produce a special report to look at the contributions digital ad sales make to total sales efforts. This morning we will have a first look at the report findings and hear Borrell’s thoughts about where local advertising is headed.
Note:  all MFM members in good standing will receive a complete copy of the report in the next month or so.

Award Presentations: Distinguished CFO Award to Jim Woodward, Media General

Speaker: John A. Weinberg, SVP/Research Director, Federal Reserve of Richmond
John Weinberg serves as the Bank President's chief advisor on matters related to monetary policy, banking, and financial markets. He is an expert who understands how market trends can affect such matters as resource allocation, financial intermediation and industrial organization. In addition, he has written on a number of topics that are particularly relevant to the media industry’s financial management community. This means his insights on the outlook for the U.S. economy and monetary policies will be particularly relevant for media financial professionals. 

(SKA 1.5 CPE/O)
Symphony Ballroom I/II

 

9:50am - 10:30am

Refreshments/Networking/Prize Drawings in Exhibit Hall
Sponsored by KPMG
Vote for Best Booth; Friendliest Staff, and Best Giveaway. (Limit one vote per award.)

 

 9:50am - 5:30pm

Traffic Vendors User Groups

  • WideOrbit
    Room: Alton
  • Marketron
    Room: Boardroom 224

 

10:30am - 12:20pm

Roundtables

  • 39. Internal Audit
    Moderator:
    Thomas Foster, Media General
    This will be a two way conversation among those working in internal audit.  This is the opportunity to discuss challenges your team may be facing and also and out how others in different firms across different industries are managing the human, control and accounting you face every day.  We will also discuss how the most recent PCAOB regulatory requirements have affected your internal audit testing.
    (AU/2 CPE/A)
    Picasso
  • 40. Newspaper Controllers
    Moderator: 
    Mike Lavey, A. H. Belo Corp
    This will be a moderated discussion focusing on issues of interest to Newspaper Group Controllers. Topics will include expense management, including finance staffing, efficiency tools, such as Blackline, Trintech and Webfilings and contract renegotiation; managing new revenue streams, including  accounting for bundling/multiple deliverables, managing investments and new revenue streams; health care reform; managing staffing as it relates to retention and morale; enhancing the finance department’s value to the company and management reporting; system management; forecasting and planning; pension management;  investment allocation.
    (BMO/2 CPE/A)
    Chamber
  • 41. Media Tax (Invitation Only)
    State & Local Roundtable
    Moderator: Keith Piper, Media General; and George Markley, Cox Enterprises
    This roundtable will give media tax professionals the opportunity to review and discuss state and local tax matters and other issues as encountered  by their peers.
    (T/2 CPE/A)
    Metronome
10:30am- 11:20am

Breakout Sessions

  • 42. Television Valuation
    Moderator:
    Mike Amacker, Stout Risius Ross
    Panelists:  Mark Callihan, KPMG; Kim Randolph, Stout Risius Ross
    This session will examine current trends in television valuation, given the recent increase in transaction volume in the television industry.  This panel will address all aspects of a television transaction – from the initial marketing of the station to the purchase agreement and deal structure and finally the purchase accounting issues related to creating an opening balance sheet.  Panelists will discuss current deal flow, the multiples being paid for TV stations, what buyers and sellers are looking for in the current environment and how these value trends and deal structures are impacting purchase accounting, from both a valuation and audit perspective.
    (SKA/1 CPE/O)
    Concerto Ballroom A
  • 43. Forecasting Alternatives
    Moderator: 
    Bob Cole, Morgan Murphy Stations
    Panelist:  Harry Vasels, South Central Media; Sandra Stearns, Adaptive Insights; Mary-Beth Yantz, Adaptive Insights
    This session will look at forecasting fundamentals, details and best practices. It will also examine a forecasting case study: South Central Media's successful foray into forecasting.
    (F/1 CPE/I)
    Tenor
  • 44. The Hispanic Marketplace
    Moderator:
    Brad Meister, Fox Cable Networks, LLC
    Panelists: Tom Maney, Fox Hispanic Media; Joe Zubi(izarreta), Zubi Advertising Services
    Over the past 10 years, the Hispanic population in the U.S. has grown to represent 16% of the total U.S. and 25% of the population under the age of 18 and a Consumer buying power of 1 Trillion dollars. This growth has led to a surge in new Media offerings geared toward not only recent immigrants but to a new bilingual 2nd + generation that has their own unique tastes and is an important consumer segment.  The Multicultural Advertising market is becoming a part of the total market and is being planned right alongside the English language market.  How does the Latino consumer need to be looked at holistically? What programming will they watch and in what language? This panel will discuss the current developments in the Hispanic Marketplace in terms of geography, generational differences and changes in economic status.  The discussion will also delve into what we might expect over the next 15-20 years.
    [Presentation]
    (MK/1 CPE/O)
    Concerto Ballroom B
  • 45. Expect More from Your HR Department
    Talent Development Reporting Principles Is the New Standard for Measuring, Reporting and Managing HR
    Moderator:  Janet Stilson, TFM: The Financial Manager
    Speaker:  Dave Vance, Center for Talent Reporting
    Talent Development Reporting Principles (TDRp) is an industry-led initiative to run HR like a business in order to deliver measurable, planned impact with greater effectiveness and efficiency. Join this session to learn how TDRp is changing the conversation by focusing on better strategic alignment of HR initiatives to high-priority business goals, upfront agreement with senior leaders on the expected impact and value of these initiatives  and disciplined execution of the HR business plan throughout the year, including comparison to plan . See how TDRp can bring management discipline to a field not always known for its business acumen and how implementing TDRp can transform HR into a valued strategic business partner delivering real bottom line value.
    (P/HR/1 CPE/O)
    Concerto Ballroom C
  • 46. Political Advertising
    Moderator:
    Dawn Sciarrino, Sciarrino & Shubert PLLC
    Panelist: Ann Bobeck, NAB
    Are you ready for the 2014 mid-term elections?   Just in time for the 2014 election season, MFM is bringing you an important refresher on all the ins and outs of the political rules!  Anyone dealing with candidates and candidate ads should attend this session which will cover political advertising from A to Z (or equal opportunities to lowest unit charge). This is a can’t miss session on all you need to know before the candidates come calling!
    (BL/1 CPE/U)
    Concerto Ballroom D    
11:30am - 12:20pm

Breakout Sessions 

  • 47. Television Music Licensing
    Moderator:
    Deborah Donaldson, Bonten Media
    Panelists: Jason Walker, Music Reports Inc; Alixandra Steier, TMLC
    Changes in the Landscape of Television Music Performance Rights:  The latest information on reduced ASCAP blanket fees under the new Adjustable Fee Blanket License; opportunities to reduce fees under the new BMI Adjustable Fee Blanket License through source and direct licensing; How recent court decisions might impact music performance licensing.
    (SKA/1 CPE/U)
     Concerto Ballroom A
  • 48. Traditional vs Digital Media - Clash of Cultures
    Moderator:
    Harry Vasels, South Central Media
    Speaker: Michael Guess, South Central Media
    When traditional media companies move into the digital arena there is often a culture clash between the old and new; those individuals that subscribe to the familiar way of doing things in the “traditional media” world and the digital folks who are keen to a new, often less-formal type of culture and business model. From strategy and sales, to customer service and financial management, this clash of cultures can permeate every facet of a business and create a divide between two groups who, despite having the same underlying goals, can fall prey to the frictions and differences that evolve from these varying cultures. This panel will focus on finding ways to identify, minimize and avoid these hazards including an open dialogue with the audience to address and answer the questions the audience members may have on this topic.
    (SKA/1 CPE/O)
     Tenor
  • 49. Cable Programming Content Discussion
    Moderator:
    Matt Deprey, Discovery Communications
    Panelists: Melissa Birkholz, Scripps Networks Interactive; Brian Jacob, Discovery Communications; Christine Lassiter,Turner Broadcasting System; Greg Lytkowski, Turner Broadcasting System
    This interactive panel will include an overview of several programming & content topics, how the topic is addressed and audience questions.  Topics will include amortization policies, capitalization policies, data governance, impairment review policies, and shared programming between networks.
    [Presentation]
    (SKA/1 CPE/O)
    Concerto Ballroom B
  • 50. Hubbing
    Moderator: 
    Jeana Stanley, Hearst Television
    Panelists:  Shane Johnson, Turner Broadcasting System; Clayton Nix, Cox Media Group; Lori LeBlanc, Meredith Corporation
    This session will take a deeper look into current industry trends of financial hubbing and shared service environments.  The panel will share its own experiences of what went well, what went badly and best practices.  A look into pros and cons of different approaches to hubbing, including ideas on finding the right personnel to fill the roles.  The detailed discussion will be approached in a manner that will give attendees specific ideas and information that can assist in architecting and implementing their own hubbing environment.  Specific ideas surrounding routine processes such as credit and collections/billing and cash application, accounts payable, payroll, general ledger and FP&A will be shared by the panel.
    (BMO/1 CPE/O)
    Concerto Ballroom C
  • 51. Sales Meets Credit (BCCA)
    Moderator:
    Pam D'Elia, Cox Reps/Cox Cross-Media
    Speaker: Scott Jenkins, Disney Worldwide Services
    This session will focus on Credit & Collection processes that speed invoice payments and lowering the DSO.  I twill specifically look at : Credit Process – getting information upfront and timely and  continuing to maneuver Sales, Business Operations, and the Agencies.  Digital – Bring people up to speed on the digital billing and collection process, Consolidation of a department – limited staff due to consolidation enforces ways of finding efficiencies in the still challenging industry, Systems – finding the right programs/system changes that assist the credit and collection process, Creativity – looking at some creative, outside the box, ideas on collecting in this new environment.
    (SKA/1 CPE/O)
    Concerto Ballroom D

 

12:30pm - 2:00pm

Buffet Lunch in Exhibit Hall 
sponsored by
Miller Kaplan Arase LLP

 

2:00pm - 3:50 pm 

Roundtables

  • 52. CFO (invitation only--RSVP required) [media industry executives only];
    sponsored by:
     
           

Moderator:  Ray Hutton, Turner Broadcasting System

Part 1:  Gordon Borrell, CEO, Borrell Associates, will discuss the present state of media and what the future holds based on his experience and research.  

Part 2:  A moderated discussion covering issues important to media’s most-senior financial executives including: strategies for financing; performance metrics; centralization; outsourcing; shared services and an open forum to discuss other matters of current concern to participating CFOs.  This session will also evaluate those economic issues raised in the first hour.  
(F/2 CPE/A)
Chamber

 

 
  • 53. BCCA  Roundtable (open to industry members only)
    Moderator: Greg Frost, Hearst Television
    This is a moderated, interactive discussion panel.  Join your fellow Credit & Collection Professionals in a roundtable format that will touch on hot topics in the Media industry and how your responsibilities relate.  Discussions will cover every step in the order to cash cycle.
    (SKA/2 CPE/A)
    Picasso
  • 54. Media Tax (Invitation Only)
    State and Local Legislative Update
    Moderators:  Geoff Christian, CBIZ MHM, LLC; French Slaughter, McGuireWoods, LLP
    This session will provide a technical update on state and local legislation , including New York tax reform, issues in Minnesota, an examination of the Bonneville case and more.
    (T/2 CPE/A)
    Room TBD

2:00pm - 2:50pm

Breakout Sessions 

  • 55. The Next Generation of Audio Entertainment
    Moderator: 
    Melissa Mitchell, Lincoln Financial Media
    Panelists:  Paul Brenner, Emmis Communications, Joe D’Angelo,  iBiquity Digital Corp., Rick Greenhut, iBiquity Digital Corp., John Dimick, Lincoln Financial Media
    This is a two part session (part 2 at 3:00). In part one of the sessions the panel will discuss the evolution of HD Radio.  You’ll learn where radio has been as an industry and where audio entertainment is going.  You’ll see how radio has become a hybrid platform and ways it works with hybrid phones and in the car dash.  The panel will discuss the challenges to Programming to create a product that continuously engages the audience.  There will be demonstrations of the product(s) throughout the session.
    (SKA/1 CPE/U)
    Tenor
  • 56. Sales Force Effectiveness
    Moderator: Jeff Farin, Deloitte
    Speaker: Chuck Davenport, Deloitte Consulting
    With the rise of new media types, programmatic selling, and growing agency sophistication, the media sales environment is becoming increasingly competitive and the Account Executive role more complex. In this context, media executives are under pressure to squeeze more efficiency out of their sales teams while improving the level of services offered.
    To enhance the productivity of the sales force, media companies need to refocus their customer-facing sales resources on the primary goal – production of profitable revenue. In most organizations, this requires the holistic assessment and redesign of the sales operating models. Such efforts can dramatically increase the organization’s capacity generate revenue and increase the level of service without adding headcount.
    (MK/1 CPE/O)
    Concerto Ballroom D
  • 57. New Forms of Media Measurement
    Moderator: 
    Gina Gin, PwC
    Panelist:  Patrick Monahan, PwC
    This session will focus on the benefits of multi-platform audience measurement and how it is done, examining methods to analyze audiences across various forms of media including print, web, tablet and smartphone.  Panelists will discuss what needs to be considered when looking at multi-platform measurement and what the challenges are.  The efforts need to be focused on a combination of census data, research studies and surveys to determine the market penetration.  PwC has developed a multi-platform audience measurement tool and will share their experience in measuring multi-platform audience across print, web, tablet and smartphone.
    (SMO/1 CPE/U)
    Concerto Ballroom C
  • 58. Gift Cards, Coupons and Loyalty Programs
    Moderator:
    Stephanie Loughlin, Venable
    Panelist: Melissa Steinman, Venable
    Gift cards, e-cards, Groupons and coupons are increasingly popular as a way to get customer in the door—whether that door is physical or virtual.  The area is heavily regulated under both federal and state law, and closely watched by an active consumer class action bar.  Marketers offering gift cards, coupons and loyalty programs must stay up-to-date on the complex web of consumer protection statutes and regulations, abandoned property laws, banking and tax laws, and privacy provisions that regulate the use of such cards.  This session will cover the landscape and the newest developments in this complex and specialized area.
    (T/1 CPE/U)
    Concerto Ballroom C
  • 59. The National Labor Relations Board is on the Move
    Moderator:
    Lori LeBlanc, Meredith Broadcasting Group
    Speakers: David Masud, Masud Law Group;  and Michael Zinser, The Zinser Law Firm, PC
    This session is a two part, extended session (which will continue at 3:00)
    This session will look at the NLRB proposed rule on “Quickie Elections,” which dramatically shorten the length of time between filing of a union election petition and the date of election.  It will also look at how to apply the National Relations Act in a non-union world, by addressing work rules, handbooks, social media policies, arbitration agreement and other issues.
    [Presentation]
    [
    Presentation]
    (BL/1 CPE/U)
    Concerto Ballroom A
3:00pm - 3:50pm  Breakout Sessions
  • 60. Next Generation of Audio 
    Moderator: 
    Melissa Mitchell, Lincoln Financial Media
    Panelists:  Paul Brenner, Emmis Communication,; Joe D’Angelo, iBiquity Digital Corp., Rick Greenhut, iBiquity Digital Corp., John Dimick, Lincoln Financial Media
    Part two of this session will go through six case studies of hybrid radio as a platform showing different ways to monetize the investment and the ongoing licensing fees.  Panelists will discuss results from implementation and how it can improve ratings and offer demonstrations.
    (SKA/1 CPE/U)
    Tenor
  • 61. From ad sales to finance, how technology can support an effective business.
    Moderator: 
    Adolfo Ramirez, AKA Enterprise Solutions
    Panelist: Eivind Sanstrand, arvato Systems
    As your media business grows and becomes more complex across different platforms, how can you utilize existing and new technology to better integrate, manage, and report on your data and support your business processes?  This session will discuss and show examples of how your sales, production, rights, campaign and financial data can be effectively unified. Learn how your processes can be supported across all platforms and systems - existing and new. Technology can integrate all of your organization’s processes to make them more effective in their critical roles in order to build  and maintain  successful relationships and  increase revenue.
    (CS/1 CPE/O)
    Concerto Ballroom B
  • 62. Advertising and Marketing on Social Media: Staying
    Ahead of the Curve
    Moderator:
    Stephanie Loughlin, Venable
    Panelists: Melissa Steinman, Venable LLP; Po Yi, Venable LLP
    Facebook, Twitter and YouTube continue to be all the rage in online media, with new platforms like Instagram, Pinterest and Tumblr nipping at their heels as the “next big thing” in social media marketing and e-commerce.  Understanding how existing federal, state and even international laws apply in the context of these new technologies—and how the rules adopted by the individual platforms apply to the cutting-edge advertising and promotional campaigns proposed by innovative marketing departments—is crucial to ensuring their success. This informative discussion will examine  how marketing on social media is regulated, including strategies for making disclosures that will meet the FTC’s standards for “clear and conspicuous” under its “Dot.com Disclosures” guidance released last year,  tips for soliciting user generated content on social media and avoiding Intellectual property issues,  how to run a sweepstakes or contest on social media that complies with federal and tax law AND the social media platforms’ rules,  rules and requirements for third party blogger disclosures under the FTC’s endorsements and testimonials rules and privacy concerns when marketing using social media.
    (MK/1 CPE/O)
    Concerto Ballroom C
  • 63. Wage and Hour Developments, Independent Contractors and More
    Moderator: 
    Lori LeBlanc, Meredith Broadcasting Group
    Speakers:   David Masud, Masud Law Group; Michael Zinser, The Zinser Law Firm
    This session is a the second of two part, extended session (which will started at 2:00)
    This session will look at the latest in wage and hour developments, including class action issues, recent Presidential orders affecting minimum wage and overtime and who is exempt from overtime.  This session will also examine how the Affordable Care Act affects independent contractor status and the increased use of payroll cards and how state and federal regulations affect the practice.
    [Presentation]
    [Presentation]
    (BL/1 CPE/U)
  • 64. What is a Compliance and Ethics Program and Why Should I Care?
    Speaker: 
    Rudolph H. Green, University of Miami
    With an effort that began in the early 1990s and accelerated after the turn of the century, federal regulatory and law enforcement officials adopted a new policy approach for encouraging organizations to implement strategies for reducing violations of laws and regulations by the organization and its employees. Many organizations responded positively, acting originally to take advantage of perceived incentives implied in published guidelines, but later recognizing a new tool for improving business efficiency and reducing risk.  This session will discuss the conceptual foundations and practical implications of an “effective compliance and ethics program,” including its emergence as a key component in a comprehensive business risk management structure.  
    [Presentation]
    (BE/1 CPE/O)
    Concerto Ballroom D 
3:50pm - 4:30pm

Refreshments/Networking/Prize Drawings in Exhibit Hall
Vote for Best Booth; Friendliest Staff, and Best Giveaway. (Limit one vote per award.)

Sponsored by Discovery Communications

 

 

4:30pm - 5:20pm

Breakout Sessions

  • 65. A Big Data Roadmap That Will Drive Your Digital Strategy
    Moderator:
    Conrad Chase, Data Realty
    Panelists:  James B. Fulton, Graham Allen Partners; Nitesh Chawla, Aunalytics; Kerry Oslund, Schurz Communications
    Ways that newspaper and broadcasting companies can use Big Data to improve their digital efforts to engage users and advertisers. The discussion will include what’s being done by some companies that are on the leading edge, with specifics on strategies and results.  The discussion may also look at what isn’t being done — things that could be an indication of where Big Data is headed.  The emphasis is on giving participants new tools and a roadmap for how to get started.   Lastly, the session will include a brief discussion on the financial implications of investing in a Big Data program, in that it challenges conventional thinking of investments in technology, turning it from a cost center to a profit center.
    (CS/1 CPE/O)
    Concerto Ballroom A
  • 66. PPM Ratings for Radio Business Managers
    Moderator:
    Andrew Rosen, Miller Kaplan  Arase, LLP
    Panelist: Mark Shannon O'Neill, ROI Media Solutions, LLC
    Take a look at more reliable forecasting & managing ratings for revenue gains. This session will teach you how to use some simple concepts and data visualization techniques that result in more reliable financial forecasts for radio stations, clusters and groups.  Incorporating Nielsen’s PPM ratings data and Miller Kaplan Market Revenue reports, these techniques can extend the projection horizon.  This session will also zero in on metrics that produce significant revenue gains based on PPM ratings and illustrate how to take advantage of simple programming changes that can have a large impact with your sales department.  Monitoring these metrics allows stations to identify opportunities for the shortest and quickest path to increased revenue while also identifying hidden risk to a station's or cluster's future billing.
    (SKA/1 CPE/U)
    Tenor
  • 67. Newspaper Valuation
    Moderator: 
    John Sanders, Bond & Pecaro
    Panelists:  Duane Polodna, BH Media Group; Douglas Arthur, Evercore Partners, LLC
    The past year was pivotal in many respects for the newspaper industry – operating fundamentals showed strength for many companies and the acquisitions of the Washington Post and the Boston Globe were viewed by many as a validation of the newspaper in a changing world.   How much is your newspaper business worth in this environment and how are newspaper deals being structured?  How should you best manage the valuation issues that relate to financial reporting?  How are operators leveraging acquisitions to build financial success?  These and other current topics will be addressed by a panel comprised of a group of finance professionals and operators, all with decades of newspaper industry experience.
    (F/1 CPE/I)
    Concerto Ballroom C
  • 68. Generation One: Understanding & Leading a Multi-Generational Workforce
    Moderator:
    Greg Lytkowski, Turner Broadcasting System
    Panelist: Danette Johnson, Turner Broadcasting System
    Come on...admit it. You’ve had a Generation X employee who you just couldn’t understand how to motivate to care about the work like you do.
    And have been blown away perhaps by the processes built by baby boomer or veterans that your organization still must follow. Is a millennial you just hired in the last year already looking for promotion?
    Or maybe you believe all this is much to do about nothing and that the generational chatter is really more about life stage. This session will ground participants with a broadened awareness and understanding around generational trends and patterns and how they can impact performance at work and offer some tips to attract and retain employees from various generations to optimize performance and therefore help grow your business.
    (P/HR/1 CPE O)
    Concerto Ballroom B
  • 69. Tales from the Darkside (BCCA)
    Moderator: 
    Mindy Sugarman, Gray Television
    Panelists:  Scott Jenkins, Disney Worldwide Services; Linda Powell, Cablevision Media Sales; Robert Rollins, Raycom Media
    Real life success, horror and humorous stories shared from experiences with the credit investigation and collection processes.
    (SKA/1 CPE/O)
    Concerto Ballroom D
  • 70. Media Tax (Invitation Only)
    TBD
    (T/1 CPE/A)
    Room TBD
  • 71. WideOrbit User Group Session
    Using Advanced Analytics to Drive Finance Focused Decision Making and Profitability Throughout Your Organization
    Speaker: 
    Geoff Blumenthal, WideOrbit Analytics
    This interactive session will examine how Finance executives can bring best practices and insight to GMs and sales management through advanced analytics, to help drive better decisions, higher efficiencies and profitability. We’ll bring in media executives to share and discuss their challenges and how they’re using big data to significantly improve their bottom line. This session will discuss how delivering aggregated Accounts Receivable and Payment information to market managers can help them understand their effect on DSO and help them minimize discrepancies, improve customer service and improve overall fiscal performance.  It will discuss the benefit of setting benchmarks across your organization to help surface outliers in lost revenue through credits, adjustments and cancelations, to help establish best practices throughout the organization and improve performance and decision making and examine  best practices for business reporting, monitoring, and performance tracking.
    (CPE not available)
    Alto

 

5:45pm - 7:15pm

Happy Hour and a Half (and awards ceremony) 

co-sponsored by MFM/BCCA and BMI

   

Entertainment by: Chris Barron, frontman for Spin Doctors
Chris is a seasoned pro who puts on a great acoustic show.  He does great unplugged versions of the band's two monster hits- "Little Miss Can't Be Wrong" and "Two Princes.”

Presentation of Awards

  • Rainmaker Awards
    Scott Moody, Bonten Media Group
    Tammy Osborne, Andersen, Randall & Richards
    Gina Gin, PwC
    Greg Frost, Hearst Television 
  • Working Capital Awards
    Roger Hiles, Turner Broadcasting System
    Pat Shanahan, Tribune Company
    Eivind Sanstrand, arvato Systems
    Lori LeBlanc, Meredith Broadcasting Group 

 

7:30pm

Free Evening DINNER on your own - Enjoy Miami!!!

 

 

 

WED., MAY 21

 
7:30am-3:30pm

Registration Desk Open

                                                                                                                                                                                       

7:30am - 8:30am

Continental Breakfast in Exhibit Hall
sponsored by
Ernst & Young


8:30am - 10:00am

72. General Session

MFM Annual Membership Meeting

Speaker: Laura Martin, Needham & Company, LLC
The Future of Media [Presentation]
This session will try to answer the following questions: What happens next in the Newspapers, Radio and Television industries? How does Wall Street value these 3 industries? Where is the most upside vs downside risk? 

Award Presentations:

Chairman's Award in memory of Edward Deichman to C. Robin Szabo, Szabo Associates

BCCA Contributor Award to Linda Powell, Cablevision Media Sales

Keynote Speaker: Christine Romans, CNN Anchor and Chief Business Correspondent
Christine Romans is a financial reporter with her finger on the pulse of business and finance. This morning she will talk about how changing technologies impact the way she approaches her job. She will share insights on the types of stories she chooses to cover and why those stories are the ones she selects. Attendees will also hear how the best reporters cover stories in a world where information is at everyone’s fingertips. In addition, she will look at how the reporter’s job has changed and the types of changes she anticipates in the future.

Exhibitor Awards Presented

(SKA/1.5 CPE/O)
Symphony Ballroom I/II

10:00am-10:30am 

Refreshments/Networking/Prize Drawings in Exhibit Hall

Symphony Ballroom III/IV

 

 

10:30am - 11:20am 

Breakout Sessions 

  • 73. Media Valuation
    Moderator: 
    Thomas Twedt, Cooley, LLP
    Panelists:  Tim Pecaro, Bond & Pecaro; Maureen Nagle, Cooley, LLP 
    This session will review media transactions from the past year and look at trends in valuations, the latest terms and structures and financing issues.
    [Presentation]
    (F/1 CPEI)
    Concerto Ballroom B
  • 74. Innovative Cost Savings
    Moderator:
    Janet Stilson, TFM: The Financial Manager
    Speaker:   Neil Heyside, Deloitte Advisory Service
    This session will examine new ways to reduce costs without inflicting pain. In the era of consolidation, many cost savings opportunities are overlooked- see how it pays to watch your contracts and vendor agreements.
    [Presentation]
    (BMO/1 CPE/O)
    Concerto Ballroom C
  • 75. Radio Music Licensing
    Speaker:
    Bill Velez, RMLC
    In just the past year, the radio industry has been witness to:  music publisher affiliates threatening to bolt from ASCAP and BMI; court decisions involving Pandora and the performing right organizations [PROs] that have potentially negative implications for all music user groups; attempts by the PROs to introduce legislation that would radically alter the existing ASCAP and BMI rate court process; an effort by music publishers and the PROs to approach the Department of Justice in order to secure modifications to the consent decrees that largely govern the existing rate setting process for ASCAP and BMI; and the general prospect for a total fracturing of the existing music licensing process by virtue of direct licensing replacing collective/one-stop licensing and the birth of new performing right agencies that might compete with the existing PROs.  This session will highlight these developments and the potential for radical change to the music licensing landscape.
    [Presentation]
    (SKA/1 CPE/O)
    Tenor
  • 76. Strategic Legal Trends:  Building a Compliance Best Practice Brand
    Speaker:  Philippe Weiss,  Seyfarth Shaw at Work
    A look at emerging and unexpected legal risks affecting media companies, their business managers and executives. Simple, often overlooked, compliance strategies (many supported by federal agency monitors) will be shared and explained.
     The discussion will reference agencies’ next target areas as well as discrimination, social media, first amendment, conduct and other areas.(SKA/1 CPE/O )
    Concerto Ballroom A
  • 77. Absorbing New Cultures (BCCA)
    Moderator: 
    Bob Warner, LIN Media
    Panelist:  Trisha Allen, Gray Television
    This session will look at how corporate cultures change, and how companies absorb cultures through mergers and acquisitions. The session will start by examining the past of your company and the new company - what worked well and what didn’t, what was the mission and vision and what was the overall management style. This leads into involving department leaders of the new company to understand their current culture and show the importance of listening to their ideas and concerns. The final phase will define what the new actions and behavior look like and determine necessary time frame for implementation-buy in is critical at this point.
    [Presentation]
    (P/HR/1 CPE/O)
    Concerto Ballroom D
11:30am-12:20pm

Breakout Sessions

  • 78. Alliance for Audited Media
    Moderator: 
    Bill Waters, Swift Communications
    Speaker:  Jessica George, Alliance for Audited Media
    This session will examine the future of AAM reporting, which allows for publishers to report cross-channel metrics.  This data is being reported directly into the AAM's online database, the Media Intelligence Center, on a more frequent basis.  Publishers can report their total media footprint, which can include print and digital circulation units, as well as digital metrics, social media engagement and newsletter distribution.
    (SKA/1 CPE/O)
    Concerto Ballroom C
  • 79. Ad Sales and Entertainment Sales Operations
    Moderator: 
    Gina Gin, PwC
    Panelists:  Joe Walsh, PwC; Osman Oksoy, PwC; Brian Dvoretz, Turner Broadcasting System
    Ad Sales seeks to maximize profit for long running contracts in an environment where program ratings, copy details and conflict constraints are constantly changing. This data rich environment has multiple opportunities for optimizing profit versus leaving money on the table. This session will focus on the benefits of data analytics available to integrate research, programming and ad sales to benefit contract stewardship.  Additionally, entertainment distribution can be hampered by the lack of visibility of inventory, especially work in progress inventory. Content created for a specific sales channel can have very long lead times making it difficult to track and make available for other sales channels. The panel will also focus on methods to integrate different entertainment sales operations when it comes to sharing common inventory.
    (AC/1 CPE/O)
    Concerto Ballroom B
  • 80. Digital Solutions
    Moderator:
    Jeff Buckner, Digital Designs
    Panelist:  Trisha Allen, Gray Television
    How using new technologies including mobile applications can reduce operating costs and increase visibility in accounts payable. The optimization of the accounts payable process provides the opportunity to realize significant savings and maximizes efficiency through automated approval processes.  Attendees will discover how Gray Television uses technology to capture data from invoices, present images and data in a workflow tool that allows accounting to route invoices electronically for approval to over 35 remote locations. You will also see how they are using mobile technology.
    (CS/1 CPE/O)
    Tenor
  • 81. Personal Property Tax
    Moderator: 
    John Zito, Harron Entertainment
    Panelists: John Woolard, Morrison & Head; Ted Clark, UHY Advisors; and John Sanders, Bond & Pecaro
    Newspaper company valuation and obsolescence & special use newspaper issues. Broadcast equipment valuation, broadcast facility real property valuation, Cable Telecom valuation. Assessment negotiation strategies.
    (T/1 CPE/O)
    Concerto Ballroom A
  • 82. EMCAPP - One Year Later (BCCA)
    Moderator:
    Michael Denson, HRI Consulting
    Speaker: Mary Collins, MFM/BCCA
    Learn the latest in how this new credit application tool can speed your time to order. This will be intensive session show what the EMCAPP can do for you and how it works.
    (SKA/1 CPE/O)
    Concerto Ballroom B

 

12:30pm - 2:00pm

Luncheon w/ news headlines and entertainment
sponsored by
SESAC

 

Headlines by: Jawan Strader, Morning News Anchor, WTVJ, Miami  
Entertainment by:
Jencarlos Canela (https://www.facebook.com/jencarlosmusic)

Symphony Ballroom I/II

 

2:00pm-2:30pm 

Prize Drawings and dessert in Exhibit Hall

Final prize drawing by various other exhibitors and contributors

Grand Prize sponsored by Andersen, Randall & Richards

Symphony Ballroom III/IV

 

2:30pm - 3:20pm

Breakout Sessions

  • 83. Generating Mobile Ad Revenues from Second Screen Experiences
    Moderator:
    Andy Batkin, Social TV Summit
    Panelists: Matt Greene, WiOffer; Allan Izenman, Active International; Bill Harvey. TiVo Research
    With the growth of smartphones and tablet devices more eyes are shifting to mobile devices increasing 2nd screen viewership and co-viewing experiences. The growth in mobile usage provides extended advertising revenue for media companies and increased viewer engagement opportunities for advertisers. This panel discusses the growth in 2nd screen and the various ways media companies can generate additional ad revenue and value from 2nd Screen engagement experiences and what advertisers can expect in return.
    (SKA/1 CPE/O)
    Concerto Ballroom B
  • 84. Preventing Discrimination, Harassment, and Retaliation in the Workplace
    Speakers: 
    Russell Jones, Kilpatrick, Townsend & Stockton LLP; Sara Partin, Kilpatrick, Townsend & Stockton LLP
    This session will provide practical guidance on the necessary steps employers should take to prevent and to respond to unlawful discrimination, harassment, and retaliation in the workplace. It will address hot issues that are particularly relevant to media entities, including sexual harassment by third-parties (for example, advertisers), age and disability discrimination, and emerging LGBT issues. The session also will cover best practices concerning appropriate employment policies, effective complaint investigations, and avoiding retaliation claims.
    [Presentation]
    (P/HR/1 CPE/O)
    Concerto Ballroom A
  • 85. AEREO
    Speaker:
    Kevin Goldberg, Fletcher, Heald & Hildreth
    Everything television broadcasters will want to know about the ongoing Aereo litigation which threatens to upend the broadcast industry. In fact this will be very timely come May because the Supreme Court will hear oral argument on April 22  and our speaker intends to be there to watch and provide you a first-hand summary of the arguments and his thoughts on how the Court might rule, in addition to providing sufficient legal background to understand what a Court ruling of any type will mean for the industry going forward.
    (SKA/1 CPE/O)
    Concerto Ballroom C
  • 86. Newspaper Unscripted Roundtable
    Moderator:
    Mike Lavey, A.H. Belo
    This open forum will provide conference participants an opportunity to share newspaper-related items they saw and heard during this year's conference.  The discussion will also include non-newspaper items which may have application within our industry.  This free-flowing format is intended to highlight items of interest which may have been missed and provide participants with ideas for use in their own companies.
    (BMO/1 CPE/A)
    Picasso
3:30pm-4:30pm

87. Conference Closing General Session

Motivational Speaker: Rita Craig, President, Top Tier Leadership

Kiss Status Quo Goodbye: How to Succeed in a Changing Workplace
Today’s workplace is a crucible of rapid-fire change, and getting things done the same way you used to just won’t fly. Work from home, freelance and multi-generational workforces, shifting values, technological advancements…It’s enough to make your head spin. Are you prepared for the changes ahead? Do you have what it takes to not only survive, but rise to the challenge and LEAD? This session will explore the up and coming workplace trends with a focus on equipping both employers and employees for what lies ahead.
(MAS/1, CPE/O)
Symphony Ballroom I/II

 

 

Conference Adjourns...Enjoy Miami...!!!

 

See you next year Media Finance Focus 2015 at
The Arizona Grand Spa and Resort in Phoenix, AZ - May 18-20, 2015

   
 

Note: This agenda is subject to change without notice.

Media Finance Focus 2014 Mobile App
 
New Users:
Go to
http://www.zwoor.com/mobileapp for instructions on downloading the app to your iPhone, Android, Kindle Fire or iPad.
 
1. On your device go to your 'Apps' store and search for Zwoor Event
2. Choose Zwoor Event
3. Free -> Download or Install App
4. Enter Meeting Code: MFF2014 -> Get Meeting
5. Choose Media Finance Focus 2014 
 
Returning Users:
If you used MFM's Mobile App last year, you should still have Zwoor Event installed on your device. Enter Meeting Code MFF2014 and hit Get Meeting.

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Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Course prerequisites for Intermediate, Advanced and Update sessions.  In general, Intermediate level sessions require a basic understanding of media business and the topic being covered.  No advance preparation is required for any sessions.

Attendance at all MFM sessions qualifies each CPA or other person entitled to earn Continuing Professional Education (CPE) hours, to up to TBA CPE credits and up to 3 additional credits for special sessions on Sunday, May 18, 2014.

Those eligible for CPE credits will receive a CPE Attendance Form to which they are required to affix session attendance stickers, as well as a program evaluation form that they are encouraged to complete. The original Attendance Forms must be submitted to MFM in order to receive a CPE Certificate. Attendance Forms are kept on file for six (6) years.

Sessions expected to offer CPE Credit Hours are denoted by “CPE.” In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.

 

 

 

 

 

 

 

 

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