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Distance Learning

LINEAR TO NON-LINEAR ADVERTISING
 
When: Tuesday, November 18
Time: 3:30pm - 4:45pm Eastern
Cost: $74 members; $94 non-members ($59 MFM Corporate Member*)
 
Speaker:  Eivind Sandstrand, arvato Systems
 
Overview: Solving the Conundrum of Unified Cross-Media Traditional TV-to-OTT Advertising
While IP-based VOD and OTT models for broadcasting are racing towards new heights for both audiences and profitability, most linear broadcasters are still struggling with the most important aspects monetization: How can we sell, deliver, track, and bill for advertising campaigns that include both Linear and Non-linear distribution?  The industry still hasn’t created standards for a “unified currency”, so who has the solutions to make cross media ad sales effective and not so complicated that it drains the profit potential?  During this session, we discuss the media industry’s challenge of unifying cross media monetization, and provide ideas for of how all types of broadcasters can find the right approach to a solution.
 
CPE: up to 1.5 [Field of Study: SKA; Level: Overview; No course prerequisites or advance preparation required; Delivery: Internet Based]
 
Deadline to Register: Friday, November 14, 2014; add $20 late fee to registration after Friday, November 14, 2014. No refunds after Tuesday, November 11, 2014.
 
Materials and dialing instructions to be sent on Monday, November 17, 2014
 
[
Register Online]

[Printable Registration]


 

SESAC ANTITRUST SUIT AGREEMENT

When: Thursday, December 11
Time: 3:30pm - 4:45pm Eastern
Cost: $74 members; $94 non-members ($59 MFM Corporate Member*)

Speakers: Alix Steier and Will Hoyt, Television Music License Committee

Join us for MFM's distance learning seminar being presented by TMLC experts who will discuss the settlement agreement in the SESAC Antitrust suit recently being filed in U.S. District Court in New York. This case was filed in 2009 by three station groups, Meredith, Scripps and Hoak (now part of Gray Television), as a class action on behalf of all local television stations. The suit asserts that since 2008, when the last industrywide agreement with SESAC expired, SESAC violated federal antitrust laws, resulting in overcharges to stations who were forced to accept SESAC’s terms or risk being sued for copyright infringement. SESAC has fought the case very vigorously, and twice tried to have the case dismissed. Both efforts failed, and the case was scheduled for trial in March 2015. The settlement avoids further expense and the uncertain outcome of a trial and possible appeals. This distance learning seminar will give you highlights and details of this very significant and positive agreement.

CPE: up to 1.5 [Field of Study: SKA; Level: Overview; No course prerequisites or advance preparation required; Delivery: Internet Based]

Deadline to Register: Tuesday, December 9 add $20 late fee to registration after that date. No refunds after Tuesday, December 9, 2014.
 
Materials and dialing instructions to be sent on Wednesday, December 10, 2014

[Register Online]

[Printable Registration]

 

CYBER SECURITY

When: Thursday, January 22, 2015
Time: 3:30pm - 4:45pm Eastern
Cost: $74 members; $94 non-members ($59 MFM Corporate Member*)

Speakers: Melissa Ventrone, Wilson Elser Moskowitz Edelmann & Dicker LLP; and Sean Letz, ACE Group

CPE: up to 1.5 [Field of Study]: SKA; Level: Overview; No course prerequisites or advance preparation required; Delivery: Internet Based]
 
Deadline to Register: Tuesday, January 20 add $20 late fee to registration after that date. No refunds after Tuesday, January 13, 2015.
 
Materials and dialing instructions to be sent on Wednesday, January 21, 2015

[Register Online]

[Printable Registration]

 


 

For questions on registering or participating in a Distance Learning Telephone Seminar please contact Debi Borden at debi.borden@mediafinance.org. For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000.

                

IMPORTANT RULES & POLICIES

  • Those that need CPE, please notify Debi Borden at debi.borden@mediafinance.org to receive your CPE certificate or return your CPE Evaluation Form provided in the instruction email. 1 CPE credit = 50 minutes.*
  • You must tell the operator that you are the participant in order to receive CPE credit. You must participate for the full call time.
  • Dialing Instructions will be sent the day before the call.

 

How the Audio Distance Learning Works...

 

Step 1: On the date and time of the Distance Learning, you'll call a special number. You will receive this number in an email from the MFM Office (Debi Borden) the day prior to the call.

Step 2: An operator will answer your call and ask you to provide your unique PIN, your name and company, which were included in the email from the MFM Office the day prior to the call.

Step 3: The operator will connect you to the call. Sit back and listen to the speakers – your line is muted. Q&A will be offered during or at the end of the call. The operator will give instructions on how to ask your questions.

 

The registration fee paid pays for only 1 phone line/web login. If you share the dialing information with others, you will be responsible for paying for any additional lines used by your company or individuals associated with your company.

 

*MFM Corporate members (as of July 1, 2014):  BH Media Group, Bonten Media Group,  Cox Communications/Media/Enterprises/Reps/Gamut, Dispatch Broadcasting, LIN Media,  Turner Broadcasting System/Time Warner, Schurz Communications, Saga Communications, Media General, Greater Media, Allbritton Communications, Lincoln Financial Media, Hearst Corporation and Hearst Television. (All other members/companies are considered individual memberships.)

 

 

Media Financial Management Association (MFM) formerly Broadcast Cable Financial Management Association (BCFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

 

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