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Message from MFM President and CEO - Mary M. Collins
Observations for all Media from the Radio Show
* Political advertising on the Internet - Unlike with broadcast advertising, media providers are not protected from liability with a Web-based ad. You may want to look at inserting representations and warranties in your non-broadcast agreements to protect yourself. Get indemnifications if at all possible; your legal counsel can help with this.
* Paid endorsements on social media - you know that paid endorsements must be disclosed with every communication. This can be challenging with Twitter-type messaging. There’s a whole industry springing up that provides single character tags to meet the requirement.
* Great description of media advertising from Bob Pittman - “advertising is someone renting our consumer relationship.” He reminded attendees how important it is to continually engage the consumer; this is what drives media revenues.
Advertising and Marketing
Ad Spending Grows Again in the Second Quarter -- but Growth Slows Again, Too Ad Age The growth in U.S. ad spending continued to slow in the second quarter, increasing 2.8% from the year-ago period. Spending had increased 4.4% in the first quarter
UM Chief Kelley: Cautiously Optimistic About Ad Spend Yahoo News UM Chief Executive Jacki Kelley predicts that media offering more immediate buys such as television and Internet search will grow, as compared to media requiring a longer lead time
Who's Using What Media and When? Ad Age A new study by Magid Generational Strategies breaks down who's using what media at what time of day.
Industry One Step Closer to Finding a Standard for a Brand's Worth Ad Age Inspired by Sarbanes Oxley and the Financial Accountability Standards Board, MASB strives to bring rigor and Iitellectual honesty to the practice of measuring marketing and brands
Economy / Consumers
Social Media Rules, Report Says The New York Times Americans dedicate more than 22% of their online time to social networking, spending a total of 53.5 billion minutes on Facebook in May this year, according to a Nielsen report.
Adding Context to the Census Bureau’s Income and Poverty Report Pew Research According to the Census report, about a quarter of all Hispanic and black households in 2009 had no assets other than a vehicle, compared with just 6% of white households
CFO.com Finance chiefs are gloomy about the economy, but they don't expect a double-dip recession, according to the latest Duke/CFO survey.
Finance
Business Trends Create Opportunities for CFOs, KPMG Exec Says CFO Magazine KPMG International's Mark Goodburn says finance chiefs are more focused on technology and risk management, and play a bigger role in decision making
U.S. Banks Start Extending Loans to Lower-Rated Companies The Wall Street Journal U.S. banks, which are sitting on piles of cash, have started extending loans to companies with non-investment-grade credit ratings.
What Were the Auditors Thinking? CFO.com Investors and accountants differ sharply on the possible introduction of a narrative aimed at providing a view of corporate financials “through the auditor’s eyes.”
Industry Sectors
Cable & Telecom
MediaPost / SNL Kagan Over the last four years, revenues at seven Multiple System Operators have risen at an annual rate of 7.3% to $70.95 billion from $53.57 billion in 2006, says media researcher SNL Kagan
College Sports Help Shift Ad Spending From Broadcast To Cable: Kantar Multichannel News Cable Increases 11.8% and Network TV Drops 7.6% in First Half of 2011, According to Research Firm Kantar Media
How Cablevision Spin-off Shifted Debt Without Tax Effect CFO.com The cable giant was able to shift a big chunk of indebtedness – almost surely an amount greater than the debt of the properties it transferred to AMC – without tax consequences.
Newspaper and Print
For Suburban Papers, Digital All About Local NetNewsCheck John Humenik, SNA chairman of the board, says that for the small daily and weekly newspapers that make up the trade association's members, local is key to their success:
An Environmental Vision for the Newspaper Industry Editor & Publisher Recently, major printers, a select group of publishers, and association leaders joined Canopy and Green Press Initiative to take a look at the newspaper industry through green-colored glasses.
Study: Papers Messing Up Mobile Strategies NetNewsCheck / PaidContent Regional newspaper publishers are shovelling their expensive content to mobile channels with no hint of a business model, according to a study presented at the Future Of Journalism conference
Online
Daily-Deals Market Is Seen Doubling by 2015 Bloomberg Even though some big players have pulled back from daily deals, the industry will more than double its revenues to $4.17 billion in 2015, according to BIA/Kelsey
Amazon, Hearst Strike Content, Ecommerce Deal Puget Sound Business Journal Amazon will gain rights to use Hearst magazine content in its as-yet-unreleased tablet, while Hearst will gain access to Amazon's growing ecommerce platform.
Portable
Associated Press Teams With 40 Newspapers On Mobile Coupons Paid Content A collaborative effort on the part of the Associated Press and 40 newspapers is designed to play on two of the industry’s last advertising strengths: digital and pre-print circulars
Video Viewers Embrace Tablets, Not Smartphones MediaPost Video users' love of alternative screens doesn't appear to extend to mobile phones
Radio
Major Marketers Tell Radio What They Need Ad Age Sears CMO Eddie Combs wants radio to help him build on broader campaigns, not just slice his media budget more thinly. That's especially true in light of rising TV costs
Radio Ink / The Wall Street Journal Cumulus will take advantage of strength in local ad sales and multiplatform to challenge Groupon, Yelp and other websites that offer discounts and reviews of local businesses.
Streaming Provides Preview For Music Buy MediaPost’s Marketing Daily The majority of consumers like to use streaming services to discover and listen to new music before they purchase it.
Television and Video
2012 Spot TV: Total Up 10.2%, Core Up 2.7% TVNewsCheck Despite political ad spending and an anticipated uptick in auto advertising, a still struggling economy is said to account for the core forecast in the low single digits.
Window Of Opportunity: Nielsen Zeros In On Prime Time MediaPost The Nielsen Company says television prime time is really a small amount of time. The highest viewing in prime time is between 9:15 p.m. and 9:30 p.m. weekdays. ...
Antenna Up: Channel Master Enters OTT Market MediaPost The subscription-free service Channel Master TV consisting of free over-the-air HD broadcast programming with Web content (through digital video site VUDU
Today's Economic News
Bloomberg
Telecommuting Employees Can Pose Legal, Safety Risks Business Insurance Two recent legal cases that resulted in workers' compensation benefits highlight the need to ensure that employees work reasonable hours in a safe place, experts say.
More Companies Step Up Their Focus on Risk Management Compliance Week/The Filing Cabinet blog 88% of the top 200 firms in the S&P 500 assigned risk-oversight tasks to committees other than audit committees this year, up from 82% last year, according to a Deloitte study
Labor Relations for a New Economy Editor & Publisher How can the industry move forward and overcome its challenges while fostering solidarity and nurturing the reverence employees have for the business of publishing?
The NEW Economics of Outsourcing
Quote of the Week
"Your future depends on many things, but mostly on you." ~Frank Tyger |
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