Distance Learning Seminars   

MARCH 2018

Lunch and Learn Series....bring your lunch and learn at your desk!

TOPIC: The Ebb and Flow of Media's Lifeblood: Local Ad Dollars

Date: Tuesday, March 20, 2018 
Time: 1:00 to 2:00 Eastern

Overview: There's no question that local businesses have been adjusting their marketing budgets in favor of digital media in recent years. But is that about to end?  This webinar with advertising analyst Gordon Borrell examines results from the nation's largest survey of local advertisers and forecasts what's happening in 2018, and what's likely to happen over the next three years.  Spoiler alert:  The days are numbered for digital-advertising growth.  You'll learn what local advertisers are buying, how that's changing, and how they view the strengths of traditional print and broadcast media compared with the spate of digital products they're buying.

Presenter: Gordon Borrell, CEO, Borrell Associates Inc.

Learning Objectives:

  • Understand what local advertisers are buying and how it is changing
  • Ability to understand how strengths are viewed, by local advertisers, in traditional media and digital products.

Cost: $50 members (MFM/BCCA); $75 non-members; $0 MFM Corporate Members

Deadline to register: Monday, March 19, 2018 (any registrations received after 5 pm Central will be charged $20 late fee) 

CPE: 1 Field of Study: SKA Level: O; Prerequisite: None Delivery: Group Internet 

[Printable Registration]


Questions? Call the MFM Office at 847-716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.