Distance Learning Seminars   

FEBRUARY 2017 (Free)

Macro Trends for Local Advertising in 2017
Date: Tuesday, February 14
Time: 1:00pm - 2:00pm Eastern (12:00pm Central/11:00am Mountain/10:00am Pacific)

Speaker: Gordon Borrell, CEO, Borrell Associates

Overview: Local advertising continues to grow, but internal ebbs and flows in media buying have created an uneven landscape for local media companies.  This webinar by local advertising analyst Gordon Borrell lays out the major trends, and offers five predictions for 2017 -- and how media companies can capitalize on those trends.

Cost: FREE to members and non-members (however, you must fill out the online or printable registration form to participate)
Deadline to register: Monday, February 13 (any registrations received after 5pm Central will be charged $50 late fee) 

CPE: 1 Field of Study: SKA; Level: O; Prerequisite: None  Delivery: Group Internet 

Learning Objectives: 

  • Ability to recognize current advertising trends
  • Compare and contrast how companies can capitalize on the trends 


[Printable Registration]

Dialing and Logon instructions sent via email on 2/13/17.  Registration deadline: 2/13/17**. 
**$50 late fee will be applied for registrations received after deadline

Questions? Call the MFM Office at 847-716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.