TOWN HALL WEBINARS   

• MFM Members = $0
• Non-Members = $75 

Upcoming Webinars:    

Radio Traffic Operations Are Changing: Is Traffic as a Service the Future?

When: Wednesday, September 24
Time: 1pm CT (2pm ET, 11am PT)

Overview: Traffic management is the heart of radio spot ad revenue operations. Every aspect of the ad buy life cycle goes through this hub, but how stations are running traffic is changing. Many factors are causing this, from a shortage of experienced traffic managers to station ownership’s drive to improve operational efficiency. Stations have several options, with traffic as a service becoming an advantageous option. In this webinar, learn all about the current landscape and how TaaS works.

Presenters: Miles Pietsch, Director of Consulting Services, Marketron; and Chuck Maylin, General Manager, North Sound Media

• Attendees will be able to define challenges in traffic management.
• Attendees will be able to explain what traffic management as a service is.
• Attendees will leave with takeaways to boost operational efficiency.  

Deadline to register: September 23, 2025
Instructions sent to participants on September 23, 2025 

A New Era in Credit Risk Management: Leveraging Nontraditional Data and Generative AI to Transform Credit Operations

Date: Thursday, September 25
Time: 1pm CT (2pm ET, 11am PT)

Overview: Traditional B2B credit evaluation methods—rooted in historical payment performance, established creditworthiness, and the absence of adverse public records—can leave organizations exposed to hidden risks. As markets evolve, credit managers and financial leaders are increasingly recognizing the need for deeper, more dynamic insights. The integration of nontraditional credit data provides a broader view of customer risk profiles, while advancements in Generative AI offer powerful tools to accelerate and enhance credit decision-making. This session will explore how forward-thinking credit departments are adopting these innovations to improve accuracy, efficiency, and resilience in credit risk management.

Presenter: Bill Weiss, Sr Director, Industry Practice Lead, Trade Credit (Americas), Moody’s

CPE: 1 [Field of Study: SK=Specialized Knowledge/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation]

Learning Objectives
Participants will have an understanding (of): 

• Advancements in Generative AI offer powerful tools to accelerate and enhance credit decision-making.
• How credit departments are adopting these innovations to improve accuracy, efficiency, and resilience in credit risk management.

Women in Leadership

Date: September 30, 2025
Time: 1pm CT (2pm ET, 11am PT)

Overview: This one-hour CPE-eligible webinar revisits the powerful Women in Leadership panel from the MFM Annual Conference, featuring candid stories, career lessons, and leadership insights from seasoned executives. Designed to educate and inspire, this session offers practical takeaways on navigating influence, resilience, and growth in today’s media finance landscape.

Moderator: Pamela Mudge, RVP, Global Strategic Client Accounts, RGP
Panelists:  Kate Duchene, CEO, RGP; Lori Locke, EVP/CAO, Warner Bros Discovery; Stacy Alban, VP, Technical Accounting; NBCUniversal

• "Speakers at Women in Leadership were excellent - very knowledgeable and open to sharing."
•  "Women in Leadership should be a session every year. It could have been longer to allow for more questions. Excellent session."
•  "Need to do the women in leadership EVERY year... this was an excellent session."

CPE: 1
Field of Study: PD=Personal Development/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):

• Navigating leadership challenges, breaking barriers in their fields
• How to influence, be resilient, and grow in today’s media finance landscape 

Deadline to register: September 29, 2025
Instructions sent to participants on September 29, 2025 

2-PART WEBINAR SERIES

Part 1: From Hesitation to Hands-On - Building Credibility with AI

Date: Tuesday, October 14
Time: 1pm CT/2pm ET/11am PT

Overview: AI isn’t coming, it’s already here. In Part 1, we cut through the noise to show how pragmatic leaders can create credibility, capability, and influence through deliberate experimentation. Shift from hesitation to action with a clear framework to test, prove, and lead AI adoption in your organization.

Presenter: Chase Cabanillas, Chief Technology Leader, Whip Media

CPE: 1
Field of Study: IT=Information Technology/Level: Overview/Delivery Method: Group Internet-Based/No Prerequisites or Advanced Preparation

Learning Objectives
Participants will have an understanding (of):

• Why leaders can’t wait for “perfect” AI maturity
• Live demos of hands-on workflows using ChatGPT, Claude, Gemini, and more
• Real-world examples of AI enhancing planning, reporting, and decision-making
• Playbook for starting small, learning fast, and leading by example

Deadline to register: October 13, 2025
Instructions sent to participants on October 13, 2025

More Educational Opportunities:

• MFM LUNCH & LEARN SERIES 
• REGIONAL EVENTS
• NATIONAL MEDIA CREDIT CONFERENCE

Questions, suggestions or information: Contact [email protected]  or [email protected] 

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]